Case Analysis Of The Fashion Channel

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    Fashion Channel

    Market Segmentation & Strategy: Broad-based marketing: The segment includes Fashionatas, Planners & Shoppers, and Situationalists, which primarily include women, 18 – 34 years old, who are moderately to highly engaged in fashion. Compared to 2007, the broad-based marketing segmentation generates $40 million more net income from $ 54.6 million to a staggering $94.9 million. Unlike the other 2 segments it doesn't require incremental investment in programming expense which will cost the

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    The Fashion Channel Case

    The Fashion Channel After reviewing firm and market data pertinent to the Fashion Channel, Dana Wheeler compiled four distinct market segments that the channel appealed to. These were fashionistas 15%, planners + shoppers 35%, situationalists 30%, and basics 20%. These are also listed in decreasing order of involvement in fashion. Currently the marketing strategy of TFC involved almost no segmentation and used the original plan that brought TFC much success by appealing to the largest and most

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    Fashion Channel

    Fashion Channel Questions Please answer the following questions in no more than 3 pages single spaced or 6 pages double spaced using a 12pt font. Exhibits such as your excel results do not count against the page limit. Please note that the column “2007 base” in the excel spread sheet assumes you do not segment the market. It is critically important that you communicate your reasoning clearly. You MUST NOT talk about the case in depth with anyone else. 1. How would you interpret the consumer

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    Fashion Channel

    Case Analysis Of “The Fashion Channel” Introduction and Problem Definition The Fashion Channel case illustrates the development of market segmentation options in implementing marketing strategies in a changing competitive environment, and demonstrates how quantitative analysis may be used to support a strategic marketing decision. The Fashion Channel (TFC) was a widely available niche cable network which only offers fashion-oriented programming. It was very successful until other regular networks

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    Sunshine Fashions- Summary of Case Study

    Sunshine Fashion Case Study Questions Q 1. What are the root causes – individual and contextual -- for the employee misbehavior at Sunshine? Ans 1. Individual misbehaviour in any organisation is not only dependent on an individual’s psychology but is also affected by many variables such as the Organisation structure, Work environment, operating procedures etc. However, the phenomenon of misbehaviour can be better understood in terms of motives and opportunity. Employees commit unethical conduct

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    The Fashion Channel

    Case: * Fashion Channel Read the Fashion Channel case and answer the questions below. Please note the following additional guidance: The discussion of alternatives indicates that for the first scenario, an investment in programming would be required but the case does not indicate how much that might cost.  You can either assume that this spending was flat or you can assume an increase. In either case, specify your assumption and base your findings on that assumption. Questions:

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    Case: “Zara: It for Fast Fashion”

    Case: “Zara: IT for Fast Fashion” Issue Zara, the flagship chain of Spanish based holding company Inditex, has grown to great prominence in the international retail fashion industry. It has done so by advantage in recognizing and responding to changing fashion. Recognizing and quickly responding to the changes in fashion trends is largely achieved through a collaborative system of store managers and mid-management level commercials. The exponential growth of Zara has been upon the backbone of

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    Fashion Channel Case Hbr

    Case Report-1: The Fashion Channel 1) What is expected outcome of each of the targeting scenarios? (complete both the Ad Revenue and Financial calculators to fully understand the financial impact of the scenarios) Ad Revenue Calculator |   |   |   |   | |   | Current | 2007 Base | Scenario 1 | Scenario 2 | Scenario 3 | TV HH | 110.000.000 | 110.000.000 | 110.000.000 | 110.000.000 | 110.000.000 | Average Rating | 1,0% | 1,0% | 1,2% | 0,8% | 1,2% | Average Viewers (Thousand) | 1100

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    Segmentation Fashion Channel

    automatically Spreadsheet calculates automatically Spreadsheet calculates automatically Copy of Segmentation Tool-1 (Exhibits 4, 5) HBSP Confidential Page 1 of 2 Fashion Channel (4) & (5) Exhibits Harvard Business School Publishing Brief Case 2075 Case Software Copyright © 2007 Harvard Business School Publishing. This case, though based on real events, is fictionalized, and any resemblance to actual persons or entities is coincidental. There may be occasional references to actual companies

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    The Channel Fashion

    interpret the consumer and market data if you were Dana Wheeler? 1. According to the data presented, The Fashion Channel (TFC) was the first TV channel to offer fashion TV shows, reaching 80 million viewers in the USA, initially giving the company an advantage as the original leader in the market. However, now the company is facing tough competition: “Fashion Today” on Lifetime and “Fashion Tonight” on CNN. At the moment this new competition arose, TFC did not have any plan for strategic segmentation

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    Fashion Channel

    Case 6 - The Fashion Channel 1. ISSUES Founded in 1996, TFC has been the only channel that is dedicated to fashion features 24 hours a day 7 days a week to a broad range of audience. This gave the channel a competitive edge marking it as the fashion leader channel in the market. However beginning 2006, the company noticed that other channel namely Lifetime and CNN were including fashion programs in their network and thus attracting audiences and advertisers. Advertisers had more choices to

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    Case Study Haute Couture Fashions

    ASSIGNMENT PESTLE MODEL AND SWOT ANALYSIS OF HAUTE COUTURE FASHIONS (HCF) SUBJECT NAME SUBJECT CODE STUDENT’S NAME : INTEGRATED CASE STUDY : EAB 40703 : 1) NOR HIDAYAH BINTI ABDUL HAMID 62288111073 2) DAYANG MAZIELA BINTI ZULKIPLI 62288111048 3) NOOR ASRAFEZ BIN JALUDDIN 62288111007 4) NUR HIDAYAH BINTI ABU HASSAN 62288111001 5) NURULHUDA BINTI MUSTAFA 62288111052 6) ZAKIAH BINTI KASIM 62288111072 SEMESTER LECTURE’S NAME :6 : SIR AMIRUL HAFIZ BIN MOHD NASIR SWOT ANALYSIS STRENGTH o Have skilled

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    International Marketing Channels - Orana Case

    - Increased flexibility ”Real options”: To take certain business initiatives and seize opportunities, especially in dynamic environments such as; quickly changing consumer preferences and segments, and high entry/exit of competitors, potential channel partners. - Uppsala model: In 1993 ORANA started its trade with Vietnam by using traditional exports and gradually moved to intensive and demanding operation modes, such as joint venture/production facility which was established in 2002, and now

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    Fashion Analysis

    Fashion Observation Analysis 1. Go to a public place and OBSERVE the community of people in that place for at least 30 minutes; perhaps as long as 60 minutes. In your report, describe the setting and note the date and time of your observation. Describe the element of “community” that you observed. The public place, in which I chose to observe fashion, was a community fall festival. This festival occurs once a year and brings people from several communities. I arrived at the festival in

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    Fashion Channel Questions

    STARBUCKS QUESTIONS   For Question 3, provide financial calculations to support your recommendation.  I recognize that it is early days in the program so do your best to consider the numbers. 1)  At the time of the case, why had Starbucks been so successful?   Reasons; 1. With the public offering, raising $25 million. The proceeds allowed Starbucks to open more stores across the nation. 2. From a retail perspective, a successful branding strategy by creating an “experience” around

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    Fashion Channel Marketing Segmentation

    The Fashion Channel Case Write Up Summary Beginning in the year 2006, the fashion channel has suffered from fierce competition from other channels, which are non-dedicated fashion networks. Both the viewership and the revenue increase were dropped down sharply. Actions need to be taken immediately to drive the company back on track. There were at least two impediments lying ahead, like the TFC did not know well in viewer’s interest, awareness, perceived value, it may cause the loss of the viewers

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    The Fashion Channel

    STAHL The Fashion Channel Introduction Dana Wheeler, senior vice president of marketing for The Fashion Channel (TFC), sat in her Chicago office and scrolled through the email messages in her inbox. Thankfully, none required an urgent reply. She toggled over to her calendar: no meetings for the rest of the day. Finally, she could focus her thoughts on reviewing her recommendations for TFC’s new segmentation and positioning strategy. Wheeler believed that she had prepared a solid analysis; she felt

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    Natureview Case Channel Management

    Natureview case Natureview is in front of a key decision. Let’s make a pro’s/con’s analysis of the three proposed options: Option 1: Introducing 8oz. product line in two sjpermarket regions: PRO - taking advantage of a trend - first-mover advantage - strong revenue potential - growing market for organic products esteemed 20% growth - new type of customer CON - explotion of costs, distribution, administrative, marketing - slotting expenses - insufficient ressources -

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    The Fashion Channel

    Case study Analysis: The Fashion Channel Introduction: “The Fashion Channel” which is a successful cable TV network and which had been started by two entrepreneurs in 1996, with up to date and entertainment features and information broadcast 24×7 which was related to fashion only. The channel was actually dedicated to fashion only and its main audience were women of 35-54 age group. Earlier TFC’s tagline was “Fashion for Everyone” In 2006 TFC has earned the revenue of $310.6 Mn out of which their

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    Fashion Channel Case Study

    Jagdeesh Narayanan Fashion Channel Case Study Submitted On: - November 27th 2013 Memorandum To: Jared Thomas, CEO, The Fashion Channel From: Dana Wheeler, Vice-President Marketing Subject – Proposed recommendations for marketing and advertising plans Date: - November 27th 2013 This memo contains the analysis, recommendations and justifications to help The Fashion Channel to select the appropriate segment for targeting. Recommendation:- The Fashion channel should formulate their new marketing

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    Case Analysis of “the Fashion Channel”

    Introduction and Problem Definition The Fashion Channel (TFC) was a widely available niche cable network which only offers fashion-oriented programming. It was very successful until other regular networks began to copy its concept and take market share of it, which as a result, had a severe negative effect on TFC’s advertising revenue and affiliate fees. The problem is how to develop the segmentation and positioning, change the current content of programming, and reach the target customers, so as

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    The Fashion Channel

    STAHL The Fashion Channel Introduction Dana Wheeler, senior vice president of marketing for The Fashion Channel (TFC), sat in her Chicago office and scrolled through the email messages in her inbox. Thankfully, none required an urgent reply. She toggled over to her calendar: no meetings for the rest of the day. Finally, she could focus her thoughts on reviewing her recommendations for TFC’s new segmentation and positioning strategy. Wheeler believed that she had prepared a solid analysis; she felt

    Words: 5643 - Pages: 23

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    Zara It for Fashion Case Study

    new learning opportunities for the entire workforce. Introduction Zara is a division of the Inditex group, a multinational clothing retailer and manufacturer with headquarters in La Coruna, Spain. Inditex operates in a `fast fashion` industry and in an environment where consumer demand was notoriously hard to forecast. The first Zara store was opened in 1975 near the factory. Today, Zara has over 650 stores spread across 50 countries around the world located in luxury shopping

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    Harvard Case 3 the Fashion Channel Solution

    resources used in the project such as labor, equipment, material, and subcontractors. Income (cash in) that represents the receipts a contractor will receive over a period of time for the work he/she has completed. Timing of payments: in cash flow analysis, we are interested in the timing of payments related to the work done by the contractor. 9.1.1 Construction Project Costs In preparing the cash flow for a project, it is necessary to compute the costs that must be expended in executing the works

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    The Fashion Channel Case Analysis

    Situational and SWOT Analysis The Fashion Channel is a network dedicated to fashion twenty-four hours a day, seven days a week. Since it was founded in 1996, it has successfully achieved profit growth above the industry average rate and steady revenue. TFC reaches more than 80 million households in the United States, and targets a wide variety of demographics, specifically, viewers between the ages of 35 and 54. Impressed by The Fashion Channels’ success, other markets such as CNN and Lifetime

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    Fashion Channel

    Case Description The Fashion Channel (TFC) was a widely available cable niche network, reaching 80 million U.S. households. It offers only fashion-oriented programming 24 hours per day, 7 days per week. TFC didn’t have any detailed segmentation and positioning strategy. It attempted to appeal to as broad a group as possible in order to have the highest ratings. It was very successful until other regular network, such as CNN and Lifetime began to emulate its concept and take market share of it.

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    Zara: It for Fast Fashion Case

    Zara: IT for Fast Fashion Case Alternatives |ISSUE |PRO |CON |ALTERNATIVE | |POS System – Upgrading |1) Avoid future issue, such as|1) Cost lot of money and time |1) Purchase extra terminal to avoid | | |software can not work with |to do the new system |software and hardware issue for now; | |

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    Chanel Fashion Analysis

    broad appeal." On the other hand, maybe Burberry’s discomfort with alternative markets is exactly what makes it so popular. |   |    | |    |    | Diane O'Brien lives and works in Manhattan. | | Burberry fashion show in London UK The new burberry sale London Women Spring 2010 fashion show released accessories, with brands including classic logo and trademark Plaid Trench Coat, including Burberry bag, classic burberry handbags and Burberry Sling Bag Series. Accessories colors include light

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    Case Analysis

    targeted international markets. Coach is a leading American marketer of fine accessories and gifts for women and men. Their product offerings include women’s and men’s bags, accessories, business cases, footwear, jewelry, sun wear, travel bags, watches and fragrance. Coach’s distribution strategy is multi-channel. Coach operates in two segments: Direct-to-Consumer and Indirect. The Direct-to-Consumer segment includes sales to consumers through Company-operated stores in North America, Japan, Hong Kong

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    The Fashion Channel Essay

    operational outcomes. In the survey, we asked executives from around the world about a specific capital or human-resources decision their companies made in the course of normal business. We learned who was involved, what drove the decisions, how deep the analysis was, how unfettered the discussions, and how and where politics were involved. Respondents also described the financial and operational outcomes of the decisions.1 The results highlight the hard business benefits—such as increased profits and rapid

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    The Fashion Channel

    THE FASHION CHANNEL CASE STUDY: In reference to the case study, Dana Wheeler can invest in one of the following 3 scenarios to generate better output for ‘The Fashion Channel’ (TFC): Scenario1: Broad appeal to a cross segment of Fashionistas, Planner & Shoppers and Situationalists Advantages: Investing in marketing and advertisement campaign for new target segment, will lead to increase in the rating from 1.0 to 1.2 and also increase in average viewers. Disadvantages: Since there

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    Fashion Channel Case

    Fashion Channel Case Study MKT 247 Pengxi Lv 10/26/2014 1.SWOT analysis: Strengths: 1. Fashion channel is the only network dedicated solely to fashion, with up-to-date and entertaining features and information broadcast 24 hours per day, 7 days per week. 2. Fashion channel also is one of the most widely available niche networks, reaching almost 80 million U.S. households that subscribed to cable and satellite television. 3. Fashion channel has a large loyal audience base with average

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    The Fashion Channel

    Fashion Channel: new SEGMENTATION & POSITIONING strategy Which scenario should be chosen? Why? Players Dana Wheeler – vice president of marketing department CEO Jared Thomas Norm Frazier – vise president of advertising sales Company | How they make money | Concept “FASHION for EVERYONE”TV network dedicated solely to fashion with up-to-date and entertainment features;Information broadcast 24 hours per day, 7 days per weekFounded in 1996Forecast revenue for 2006 - $ 310.6 mil;Reached

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    Fast Fashion Case Study

    Case Study # 1 FM 212-Section #: Case Studies in Fashion Marketing Spring 2015 Monica Allen 03/16/15 Professor Kohan Case Study: A Step 1: The Growth of Fast fashion has resulted in large amounts of disposable clothing, which is environmentally unsustainable especially with continuation. Step 2: * Fast fashion retailers are a Major part of the current fashion chain. * The world’s supply of women’s clothing is at least 7 times that of men’s. * The price of disposable clothing

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    The Fashion Channel

    Harvard case 3 The Fashion Channel Tim Cornish 21337523 Harvard case 3 The Fashion Channel Tim Cornish 21337523 The University of Western Australia MKTG5561 The University of Western Australia MKTG5561 Harvard Case 3 The Fashion Channel It is clear Dana Wheeler must take action otherwise The Fashion Channel (TFC) risks losing a large portion of the market share to competitors. The two main competitors being Lifetime and CNN. Currently TFC is mass marketing, which in the past

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    Fashion Channel Case Study

    SITUATION ANALYSIS Market Analysis: Fashion-based programming was a growing market as television viewers thirsted for constant updates on constantly changing fashion trends. The Fashion Channel (TFC), created in 1996, was the first channel with the sole purpose of bringing 24/7 fashion information and updates to viewers. There are four main segments of consumers in the fashion-programming market: fashionistas, planners and shoppers, situationalists, and basics. Fashionistas have been very

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    Case Analysis

    External Factor Analysis Summary EFAS (As Attached) 6 IV. Internal Environment: Strength and Weaknesses (SWOT) 6 ♣ Corporate Structure 6 ♣ Corporate Culture 6 ♣ Corporate Resources 6 1. Marketing 6 2. Finance 7 3. Research and Development 8 4. Operations and Logistics 8 5. Human Resources 8 6. Information Systems 8 Internal Factor Analysis Summary IFAS (As Attached) 8 V. Analysis of Strategic Factors (SWOT) 8 ♣ Situation Analysis 8 ♣ Review of

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    The Fashion Channel

    Case Activity: The Fashion Channel 1) What does Wheeler imply by “Deliver quality audiences, as demanded by advertisers” (p. 5)? Why is this important to TFC? ‘Deliver quality audiences, as demanded by advertisers’ means increasing viewership (rating). Moreover, increasing the audience quality, attracting more audiences who have the ability and possibility to buy the product advertised in TFC. From the Exhibit 5 we can see, FTC sales revenue comes from two sources, ad sales and affiliate fees

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    The Fashion Channel Case Study

    Case Study Analysis – The Fashion Channel | Group Number 10Somya Goyal DM16147Anmol Caul DM16109Ravi Agarwal DM16135Vidhit Bhatia DM16159Shorya Umang Jain DM16143Mitali Malpani DM16125 | Case Study Analysis – The Fashion Channel | Group Number 10Somya Goyal DM16147Anmol Caul DM16109Ravi Agarwal DM16135Vidhit

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    The Fashion Channel Case

    HART/McINTURFF AUGUST 2011 Study #11382--page 1 NBC News/Wall Street Journal Survey Interviews: 1000 adults, including 200 reached by cell phone Date: August 27-31, 2011 Study #11382 NBC News/Wall Street Journal Survey 48 Male 52 Female Please note: all results are shown as percentages unless otherwise stated. The margin of error for 1000 interviews is ±3.10% Unless otherwise noted by a “+”, all previous data shown reflects responses among all adults. (ASK ONLY OF SAMPLE TYPE 2--CELL

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    Fashion Tv Marketing Case

    Fashion TV Case Strength The Fashion Channel was the first and only cable TV network that presented fashion around the clock. This goes well with the concept of fashion because fashion seemingly changes every hour. No matter what the schedule, the loyal fashion experts are in your living room any time and any day. No need to wait for a certain time, no need to record or TiVo because you’re at work or have other plans. They are at your side. Another strength which can result in a rather

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    Hsu Case Studies in Channels of Distribution

    E-Leader Croatia 2011 Case Studies in Channels of Distribution Donald K. Hsu, PhD Associate Professor Division of Business Administration Dominican College Orangeburg, New York, USA Abstract Case studies were employed as research tools, for undergraduate and MBA students for 25+ years. The International Management course was taught in two classes at an undergraduate Business program. Channel of Distribution course was given at a MBA program. Real-world examples were utilized and applied

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    The Fashion Channel Case

    Montparnasse Avril 2011 durée (min) LUN MAR MER JEU VEN SAM DIM 149 rue de Rennes, 75006 Paris, France Tél. : 01 45 44 24 35 Abdos-Fessiers 30 09h15 12h00 17h45 19h45 09h00 12H45 17h00 19h30 20h15 12h15 17h45 12h00 17h45 19h00 20h45 13h00 18h15 10h15 12h15 14h45 10h15 12h15 AU QUOTIDIEN, C'EST CLUB MED GYM MONTPARNASSE. POUR LE RESTE C'EST clubmedgym.com Body Pump 60 19h00 12h30 17h30 09h15 12h30 18h15 13h15 11h30 Body Sculpt Culture

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    Fashion Channel

    How would you interpret the consumer and market data if you were Dana Wheeler? Dana Wheeler, the senior vice president for the Fashion Channel (TFC), faces the marketing challenges. She was chosen to develop the new strategy and identify customer needs that TFC wants to target. TFC is a very stable company in growth and revenue; it focuses specifically on fashion and has a few competitors such as CNN and Lifetime, which are threatening the market share. 2. What is the expected outcome

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    Business Model Analysis in the Fast Fashion Industry

    Cover Page Business Model Analysis in the fast fashion industry Table of Contents 1. Introduction 3 2. Industry environment of fast fashion 4 2.1 PEST analysis 4 2.2 Five forces analysis 6 2.3 Summary of findings 7 3. Analysis of Zara and H&M 7 2.1 Analysis of Zara 7 2.1.1 Vision, mission and objectives 7 2.1.2 Internal analysis 8 2.1.3 Business model canvas 8 2.1.4 Value proposition canvas 9 2.2 Analysis of H&M 10 2.2.1 Vision, mission and objectives

    Words: 4672 - Pages: 19

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    The Fashion Channel

    The Fashion Channel - Preparation for Class Discussion As preparation for discussing this case in class, students should be ready to respond to the following: 1. How would you interpret the consumer and market data if you were Dana Wheeler? 2. What is the expected outcome of each of the targeting scenarios? (Complete both the Ad Revenue and Financial calculators to fully understand the financial impact of the scenarios.) 3. Develop a factual analysis of the segmentation options

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    Fashion Channel Case Study

    1. Latar Belakang Perusahaan The Fashion Channel (TFC) adalah satu-satunya jaringan televisi yang hanya menayangkan program fashion selama 24 jam setiap harinya. TFC juga merupakan salah satu dari stasiun TV dengan jangkauan yang luas, hampir 80 juta rumah yang berlangganan TV kabel dan satelit. Pada awalnya strategi pemasaran TFC adalah untuk merebut pasar seluas-luasnya, tanpa segmen khusus, dengan tujuan merebut pemirsa sebanyak-banyaknya. 2. Latar Belakang Masalah Pada awal 2006, TFC

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    The Fashion Channel Analysis

    The Fashion Channel Analysis I. INTRODUCTION TFC adalah stasiun jaringan TV kabel yang sukses. Itu tidak lama sebelum jaringan TFC menyadari bahwa jaringan lain mencatat keberhasilan dan mulai menambahkan program fashion juga (seperti CNN dan Lifetime). The Fashion Channel merasa perlu untuk meningkatkan segmentasi, positioning dan iklan untuk mempertahankan eksistensi mereka saat ini. Dana Wheeler dipekerjakan untuk memanfaatkan kekuatan mereka sehingga diharapkan dapat mendapatkan

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    The Fashion Channel

    Question #2 What would you recommend to The Fashion Channel?  The Fashion Channel has enjoyed great success with programming targeting everyone from the Fashionista who lives for high fashion, to the busy mom in search of the best deals with which to dress her family, to the bachelor who just needs something to wear. However, competition from other networks including CNN and Lifetime dictates that The Fashion Channel consider segmenting their viewers and determine which markets would be both

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    Case Study Analysis: the Fashion Channel

    Case Study Analysis: The Fashion Channel Introduction: “The Fashion Channel” which is a successful cable TV network and which had been started by two entrepreneurs in 1996, with up to date and entertainment features and information broadcast 24×7 which was related to fashion only. The channel was actually dedicated to fashion only and its main audience were women of 35-54 age group. Earlier TFC’s tagline was “Fashion for Everyone” In 2006 TFC has earned the revenue of $310.6 Mn out of which

    Words: 1330 - Pages: 6

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