Case Analysis Leading The Josie Esquivel Franchise

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    since their IPO in 2000. The Organization Today: Coach is one of the most recognized fine accessories brands in the U.S. and in targeted international markets. Coach is a leading American marketer of fine accessories and gifts for women and men. Their product offerings include women’s and men’s bags, accessories, business cases, footwear, jewelry, sun wear, travel bags, watches and fragrance. Coach’s distribution strategy is multi-channel. Coach operates in two segments: Direct-to-Consumer and Indirect

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    Accountability: If it is to be, it's up to me * Passion: Committed in heart and mind * Diversity: As inclusive as our brands * Quality: What we do, we do well Focus on the Market * Focus on needs of our consumers, customers and franchise partners * Get out into the market and listen, observe and learn * Possess a world view * Focus on execution in the marketplace every day * Be insatiably curious Work Smart * Act with urgency * Remain responsive to change

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    Case Analysis - Leading the Josie Esquivel Franchise

    issue of this case is whether Josie Esquivel should stay at Lehman Brothers or accept Morgan Stanley’s job offer. There are three possible alternatives to solve this problem, which are (1) stay at Lehman Brothers; (2) accept Morgan Stanley’s offer; (3) Leave Lehman Brothers and find and another job but not to accept the offer of Morgan Stanley. Following are feasibility analysis of each alternative. Stay at Lehman Brothers Strengths: • Esquivel can continue to build her franchise • Lehman’s research

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