Carnival Cruise Analysis

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    Carnival Cruise Line

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    Carnival Corporation Growth Strategy

    Report on Strategic Management by Diana Romanova 100878 Strategy & Communication EHM3.SC-02 December 10, 2012 Abstract The purpose of the report is to discuss the current strategy of the Carnival Corporation, the world leader in the cruise industry. Based on the external and internal situation analysis the new growth strategy is formulated. The recommendations on the strategy implementation and evaluation are provided by terms of the various strategic theories and models. The projected internationalization

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    Cruise Quality

    1. Describe why quality is so important in the cruise industry. La industria de los cruceros es un servicio ante todo, por lo que está enfocada directamente hacia el cliente y la satisfacción des sus expectativas y necesidades. Es por esta razón que la calidad es primordial en este sector, si la empresa no está a la altura de las exigencias o de lo que espera el cliente lo más probable es que no vuelva a viajar en un crucero o que elija otra compañía. La calidad de servicio debe estar muy presente

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    Abuja Carnival

    BRIEF INTRODUCTION The very first time the Abuja carnival was held back in 2005, it was amazing and since then has remained an event to look forward to every year .Each year offers different dazzling and spectacular display of the rich and diverse culture of one of Afrca’s richest countries:Nigeria. The Abuja carnival showcases the creative spirit of the Nigerian people and their passon for festivity. This prestigious event is an assemblage of contingents from the 36 states of the country and

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    Carnival Cruise Lines

    management team at Carnival Cruise Lines had much to celebrate. More than 3 million passengers would sail with Carnival this year, an all-time high (Exhibit 1 presents passenger numbers for Carnival and the industry). Before year’s end, Carnival was set to launch the 110,000-ton, 2,974-passenger Carnival Valor, the 20th ship in the fleet (Exhibit 2). When the Carnival Liberty joined the fleet in early 2005, Carnival’s cruise capacity would lead the industry (Exhibit 3 presents cruise capacity by brand)

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    Best Cruise Ship

    BEST CRUISE SHIPS Allure of the seas The biggest cruise ship ever constructed can carry 6,360 passengers and beats Oasis of the Seas by a mere 5 centimeters in length! Oasis of the seas Another water-wonder from Royal Caribbean, Oasis of the seas is the sister ship of Allure of the seas and debuted in December 2009. Norwegian Epic Norwegian Cruise Line’s (NCL) Epic debuted in June 2010 and has been a favorite with passengers ever since. Innovation has been a catalyst in making Epic’s journey

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    Strategic Management on Cruise

    MGMT 619 Spring 2009 Carnival Corporation [pic] Team 6 Amy Clogher Jacob Griego Ted Noble David Sciortino Deepa Sethi Executive Summary Carnival Corporation is the leading cruise line company in the international cruising industry, with 11 major cruise line brands and is clearly a winning company. It controls almost 50% of the cruise line market and is a broad line provider. The company does not face any considerable challenges within its industry and has adequately responded

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    Cruise Line Paper

    Abstract The purpose of this research paper is to examine the marketing segmentation and positioning approaches of the cruise line industry. The paper focuses on the four different types of cruises and their characteristics and the positioning approaches cruise lines use to attract their customers. Marketing Segmentation Market segmentation is the process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics

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    Carnival Cruise Line International Business 13th Ed

    Carnival Cruise Lines: Exploiting a Sea of Global Opportunity International business 13th ed. Summary: This case describes the history of the cruise industry and defines it, then it talks about the current state of the Cruise industry, then it goes on to discusses the business in international waters, after that it states the main points in Carnival Cruise Line operations, finally it argues the overseas environment. SWOT Analysis: Strengths: 1. Carnival

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    Carnival Corporation Case Study

    Substitutes | High | 5 | 1. The cruise line industry is effectively an oligopoly market, where several major cruise liners make up more than 90% of the market shares. Carnival is constantly engaged in marketing and pricing battles with these competitors, making internal rivalry central to the industry. Additionally, cruise lines have historically been subject to heavy M&A activity, and Carnival sometimes competes to acquire even more share. The cruise line industry has relatively

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    Carnival Cruise Line

    Case Title: Carnival Cruise lines, Inc. v. Shute Citation: 499 U.S. 585, 111 S. Ct. 1522 113 L. Ed. 2d 622 (1991) Facts: The plaintiffs, Eulala and Russel Shute, were passengers on a cruise ship operated by the defendant, Carnival Cruise Lines, Inc. Shute purchased passage for a seven day cruise on the Tropicale, through a Washington travel agent and signed a contract, with a forum selection clause mandating that injured parties would sue in Florida, to the exclusion of all other jurisdictions

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    Carnival Cruise Lin Case Study

    Carnival Cruise Line Case Study Abstract This case study reviews the financial position of Carnival Cruise Line. The data reviewed is primarily from the previous five years of annual reports produced by the company (2007-2011) and certain key ratios derived from those reports. For comparison purposes, this case study will use Carnival Cruise Lines nearest rival, Royal Caribbean Cruise Line. This case study will prove the financial strength and stability of this company and give the reader

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    Carnival Cruise Lines

    that contributed to the growth of cruise lines are that they took place on the open sea. The possibilities for passengers were endless. It was normal for people to travel by boat for business or as a job, but to travel on a cruise line for vacation on the open sea made the idea of it all exciting and intriguing. Another factor is that the ports that all the cruise lines were embarking from led to a mass market. Another factor that contributed to the growth of the cruise-line industry would be the beginning

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    Carnival

    Candice Payne English 102 Research paper on carnival Mardi gras Just the name Mardi gras conjures up images of drunken, bead-wearing revelers dancing through the streets of New Orleans. But how, and when, did this huge mid-winter party get started? Here's a look at the history of Mardi gras throughout the ages and across the nations. Herman states, Historians tell us that the ancient Romans probably kicked off the Mardi gras celebrations. (pg. 115)Their mid-February festival known as

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    Carnival Cruise Crisis Management

    Carnival Cruise Crisis Management Carnival Corporation operates as a cruise and vacation company worldwide. Its stock is listed on the New York Stock Exchange. Carnival has a portfolio of the world most widely recognized cruise brands. One of these brands is Carnival Cruise Lines, which is the most popular cruise brand in North America and operates 24 ships designed to foster exceptionally fun and memorable vacation experiences at an outstanding value. In this paper, I focus on a crisis of Carnival

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    Carnival Cruise Line

    CARNIVAL CORPORATION STRATEGY REPORT GRIFFIN CONSULTING GROUP Benjamin Levin Jennifer Jones Tom Slade Wednesday, April 11, 2012 2 CONTENTS Executive Summary ..................................................................................................................... 4 Company Background ................................................................................................................ 5 History ..................................................................

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    Carnival

    Individual Report Case 16: Carnival Corporation & plc (2010) Carnival Corporation consists of 10 semi-autonomous cruise lines, each with its own set of concerns, strategic view, and market characteristics. In order to need to see these separate units as a whole, and make decisions based on total shareholder return and conceptualize Carnival’s diverse businesses, we employ a Growth-Share Matrix analysis. Carnival Cruise Lines was the most popular cruise line in the world leading to be

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    Carnival Cruise Lines: Increasing Sales Team Efficiency Through Lead Scoring and Ivr

    Carnival Cruise Lines: Increasing Sales Team Efficiency Through Lead Scoring and IVR Table of Contents Introduction 3 SWOT Analysis 4 Lead Scoring 7 Interactive Voice Response 8 Conclusion 9 References 11 Introduction Carnival Corporation & PLC is the world’s largest cruise ship operator, comprised of 100 cruise ships representing 10 cruise lines. The combined companies serve approximately 10 million guests per year, with sailings from ports in North America, Europe and

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    Carnival Cruise Business Letter

    April 13, 2014 Carnival Cruise Lines 3655 NW 87th Avenue Miami, FL 33178 Dear Carnival Cruise Lines Guest I realize that many of you experienced a hardship upon one of our vessels The Carnival Splendor and I would like to take this opportunity to express our deep regret for the discomfort you encountered. I would also like to take this opportunity to thank many of you who have written me personally to express your support. Our number one concern was to ensure the safety and welfare of our

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    Cruise Hr Analysis

    vision. Modern cruises with ever-larger vessels have transformed the ship from merely transporting tourists to various destinations to become a resort in its own right (Kester, 2002; Papathanasis & Beckmann, 2011; Weaver, 2005). With the extended facilities offered, competitive pricing and aggressive marketing campaigns we think our cruise business will give its guests an elite type of vacation which they can remember for their rest of life. HR Strategy of Cruise Business Cruise business is simple

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    Carnival

    Carnival Corporation Module 8 Assignment 2 Martha Anne Alvis Argosy University Abstract Carnival Corporation (CCL) has been examined as to the nature of the industry. This paper studies the organizational structure from the Chief Operations Officer to the crew. Looking also into the global locations and the organizational work at several sites in which CCL operates. This paper examines the flow of information and the methods of resolution. Further offering information on strengths, weaknesses

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    Carnival

    Pauls Afrikan Caribbean Carnival aka St Pauls Carnival (Registered charity & a company limited by guarantee) Report and financial statements For the year ended 31 March 2013 Charity number 1136561 Company number 06116890 St Pauls Afrikan Caribbean Carnival Report of the Management Committee for the year ended 31st March 2013 The Trustees present their annual report and independently examined accounts for the year ended 31st March 2013. St Pauls Afrikan Caribbean Carnival became a company limited

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    Carnival Cruise Lines: Exploiting a Sea of Global Opportunity

    Edition Carnival Cruise Lines: Exploiting a Sea of Global Opportunity. Summary: The case has given us the definition of Cruise, as well as the history of Cruise. Nowadays, there are 2 biggest companies: Carnival and Royal Caribbean nominated the Cruise Industry with total of 72% of the market. By far, Carnival is the bigger than Royal Caribbean. Furthermore, the case goes deeper about the company – Carnival; for example; history, business background and business potential of Carnival. Carnival has

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    Carnival Cruise

    Carnival Cruise Lines is the largest cruise company in North America and carries over 700,000 passengers over a week. Carnival has captured the "fun" psychographic and has a strong reputation for an enjoyable, relaxed cruise. Furthermore, Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear vision and knowledge about the industry and a commitment to their brand essence. Because of their strong brand image they are able

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    Mis Carnival

    The Carnival Cruise Lines case focuses on how Carnival Cruise Lines should strategically exploit enterprise systems and available customer data to perpetuate its success. Specifically, it focuses on the role that Customer Relationship Management (CRM) can play in organizational strategy.  Case Questions: 1)      Highlight the key characteristics of Carnival Cruises' competitive environment (e.g., major competitors, market position, customers and distribution channels, threat of new entrants, threat

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    Carnival Harvard Case

    Alicia Trezza Zak Jones Carnival Cruise Lines 1. Conduct a SWOT analysis for Carnival: what are its strengths, weaknesses, opportunities and threats? In doing so, please evaluate its major competitors. Strengths - Carnival has 75 ships in its fleet and is continuing to brand the company as the “fun ships” - There are large barriers of entry into the cruise businesses. Ships are extremely costly and time consuming to build. - Carnival cruises provide a vacation that includes all activities

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    Case Carnival

    Caso Carnival 1. Pienso que Carnival Cruise Lines trató de darle un valor y una importancia a la crisis que verdaderamente no era lo que sentían. Considero que se estaban preocupando mas por lo que dijeran los medios de comunicación y no por la situación personal de cada uno de los individuos que viajaban como pasajeros en el Costa Concordia. 2. Yo le hubiese aconsejado al CEO que tratara de manejar la situación un poco mas directa en relación a la situación o la crisis que estaba enfrentando

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    Carnival Cruise Industry

    Introduction The cruise-line industry has changed drastically over the past several years. What was once thought of as a luxury to most people, is now affordable and convenient. The industry now focuses on targeting the working middle class, as well as the upper class. One cruise-line in particular, Carnival, has mastered the informal cruise for the mass market. Carnival offers numerous cruises that are inexpensive and exciting. Nevertheless, Carnival operates internationally with shipyards and

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    Carnival Cruise Lines:

    Carnival Cruise Lines: explotación de un mar de oportunidades globales Debo hacerme de nuevo a la mar, pues el llamado de la marea creciente/es un llamado indómito y claro que no admite rechazo. —John Masefieid, The Seekers En años recientes, el llamado del mar, o por lo menos la perspectiva de relajarse un poco en la cubierta de un barco, es causa de que el negocio de los cruceros se haya convertido en una de las industrias de más rápido crecimiento en el mundo.54 Los viajes por mar, desde luego

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    Carnival Cruise Case

    Case 16 Carnival Corporation This case starts out by stating how the cruise line industry, specifically Carnival Corp., had survived the recession and even began to expand shortly after the recovery began. By reducing fuel consumption and expanding into the European market helped project the company through hard times. Since projections looked favorable, as only about 10 percent of Americans had been on a cruise before, the market was open for the taking. Having 98 ships in their current

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    Centralized Planning in Cruise Industry

    Centralized Planning in Cruise Industry Abstract This paper identifies the conventional supply chain planning system MRP (materials resource planning) and the complexity of global cruise supply chain management and suggests a contemporary centralized ERP (enterprise resource planning) to solve supply chain issues. Introduction and background The ever-expanding cruise ship industry seems to have no end to its own growth. In the 1980s the growth beat every expectation and since then, the sustained

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    Challenges Affecting Cruise Tourism

    LIMITED LC/CAR/L.75 21 December 2005 ORIGINAL: ENGLISH ISSUES AND CHALLENGES IN CARIBBEAN CRUISE SHIP TOURISM __________ This document has been reproduced without formal editing. Table of Contents 1. INTRODUCTION.........................................................................................................................................1 Definitions ...............................................................................................................................

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    Carnival Cruise Line

    Carnival Cruise Lines DATE: May 21, 2015 TO: Gerry Cahil Subject: Carnival Splendor I’m writing this memo in correspondence to the events that occurred on the Carnival Splendor, along with issues and their implications with recommendations for action and how to communicate these solutions to all who are affected. On Sunday, November 7, 2010, Carnival Splendor departed from Long Beach, California for a weeklong cruise of the Mexican Riviera, carrying 3,299 guests and 1,167 crew members

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    Analysis on Carnival Cruise Line

    To: Edie Bornstein Business Impact Summary: Carnival Corporation is one of the biggest global cruise and vacation companies in the world. The company portfolio of 12 cruise lines and 75 ships, which cover the four marketing segments of North America. It carries 60,000 passengers and they started Carnival “Fun Ships” so that everybody can have fun. It’s designed to include broad range of activities and options for guests. Over past two years the company captured transactional data about its customers

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    Carnival Cruise

    Finance Revenue & Profit Comparison As of may 31st 2015 the Carnival cruise company has had their second quarterly total revenue to be at $3.59 billion. This is an overall increase of $59,000 from last quarter’s revenue. During this quarter they have beaten out one of their biggest competitors “Royal Caribbean” by a total of $1.77 billion in total revenues. Last year Carnival had total revenue increase from the previous year from $15.456 billion to $15.884 thus beating Royal Caribbean by an

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    Carnival Cruise Lines

    Title: “Carnival Cruise Lines” Program MSC HTM 544: Strategic Management for Travel and Tourism Business Instructor Name: Professor: Ada Lo Student Name: Zheng Chen Jerry 1 Jerry, (Zheng Chen) 鄭晨 13105284g Table of Content Vision & Mission & Goals & Strategies ....................................... 3 Vision of Carnival ........................................................................................... 3 Mission Statement of Carnival ..........

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    Carnival Cruise Strategic Alternatives/Recommendations

    I. Strategic Recommendations A. Pause Strategy (CI#1, 2, 3): Carnival Corp has been known for health and safety records, a key component in consumer decision-making in the cruise industry. In order to begin improvements, a pause strategy needs to be utilized to allow the company to take a step back from aggressive growth and focus more towards consumer necessities. Many complaints stem from issues like sanitization of rooms, quality of food, and ship malfunctions. Keying in on ship maintenance

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    Star Cruise

    Analysis of the Financial Statements of Star Cruises Limited Executive Summary Star Cruises Limited provides cruise service to the Asia-Pacific region as well as certain investment into resorts and casinos in Macau as well as in Philippines. The year 2008 was an eventful year for Star Cruises Limited (Star Cruises), with events such as the overwhelming financial crisis which had affected Star Cruises, as well as the deemed disposal of the Norwegian Cruise Line Corporation Ltd (NCLC), where NCLC

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    Cruise Report

    Suggestion Email: suggestion@edenvacation.com Table of Content Introduction to Star Cruise……………………………………………………………………….……3 SuperStar Libra…………………………………………………………………………….........3 Additional Information………………………………………………………….……….9 Introduction to Costa Cruise……………………………………………………………….…….....10 Costa Victoria…………………………………………………………………………………..10 Additional Information………………………………………………………………...18 Cruise Packing……………………………………………………………………………………..….19 Nautical Terms…………………………………………………………………

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    Royal Caribean Cruises Case

    ROYAL CARIBBEAN CRUISES I. HECHOS. Los hechos que se enlistan a continuación contienen la información incontrovertible mencionada en la lectura con la finalidad de plasmar las ideas principales que componen este caso de estudio. * Royal Caribbean Cruises (RCC) es la segunda empresa más grande de la industria con 40 cruceros. Esta idea permite dimensionar el tipo de empresa en que se centra el texto para tener un mayor entendimiento del caso, para comprender las fortalezas que la han

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    Carnival Cruiseline Crisis Communication

    Carnival Cruise Lines Crisis Communication Analysis This analysis will outline details of a major event that affected one of the biggest cruise companies in America. Carnival Cruise Lines, is world renowned as “the Fun Ship” to families far and wide. They’re mission states: “Our mission is to take the world on vacation and deliver exceptional experiences through many of the world's best-known cruise brands that cater to a variety of different geographic regions and lifestyles, all at an outstanding

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    Strategic Management of Carnival Corporation and Plc

    Johnson & Wales University ScholarsArchive@JWU MBA Student Scholarship The Alan Shawn Feinstein Graduate School 11-8-2010 Carnival Corporation & plc Ye Zhou Johnson & Wales University - Providence Follow this and additional works at: http://scholarsarchive.jwu.edu/mba_student Part of the Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Food and Beverage Management Commons, Human

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    Carnival Cruise Lines Case

    modern cruise industry can be dated back to the 1960s. With the Airline industry taking off, shipping companies began to reposition themselves as providers of transportation to that of vacation travel. As the means of travel changed, so did its consumer base. Cruising was dominated by brands that served a more affluent customer base, providing fine dining, formal atmospheres and a high degree of personal service. However this also rapidly transformed the market and brands like Carnival Cruise lines

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    Carnival Cruise Lines

    Carnival Cruise Lines The company founded in 1970s is a market leader in the cruise vacationing category. It comes under Carnival Corporation which has a portfolio of 12 cruise lines and 75 ships. The operations are mainly in North America (where they sailed from 19 home-port cities). The company has its headquarters in Miami and is perceived as “Fun Ships” by the customers. Carnival Corporation has a market share of 51.6 % (North American Cruise Capacity). Carnival Corporation is currently having

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    Carnival (Brazil)

    dancing, not to mention the colorful costumes and the nudity of most dancers. It was the annual Carnival. In Brazil, Carnival is the biggest cultural gathering of the year. One whole week is reserved for live music, dancing and partying, and many Brazilians take pride in participating in the parades. Over the years, the celebration has brought about much controversy and sparked the question of whether Carnival has become just another reason to “party,” or if in fact it still has the original cultural

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    Carnival

    Trinidad Carnival Carnival is a festival of colours which is transformed into costumes, calypso, steel band music, dance and different foods and Caribbean art which attracts many people from the different countries. The carnival season is usually during the two weeks before the traditional Christian fasting of Lent. This is celebrated to mark an overturning of daily life.The roots of carnival both lay in Africa and France(Liverpool:57). Trinidad carnival is a very significant festival in the

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    Carnival Cruise Lines

    CARNIVAL CRUISE LINES Questions on Strategy 1. What strategy has Carnival adopted in the past to build the cruise line into the dominant player in the industry? Was this a wise approach? Carnival cruise lines was the dominant player in the cruise industry over the last 30 years because of a strong and highly visible brand, a tight control over costs and a clear vision about the industry. Carnival’s corporate strategy was to see them as a vacation business, not a cruise business putting

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    Cruise Industry

    Overview of the Cruise Industry The Florida-Caribbean Cruise Association stated that the industry forecasted roughly 16 million passengers in 2011, which is a 6.6% increase over the year 2010. In 2010 a record of 15 million passengers were forecasted to have cruised, with 11.1 million originating in North America. The cruise industry is the fastest-growing category in the leisure travel market. Since 1980, the industry has experienced an average annual passenger growth rate of approximately 7

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    Cruises

    Galveston Cruise Ship: the golden voyageur on globe Commencing its odyssey from the port of Galveston of Texas, the Galveston cruise heads for the Gulf of Mexico for 24 hours or for some far away land with longevity of 7 days. The Galveston cruise ship traverses the vastness of the oceans with élan offering its passengers an array of destinations as ports of call. Boarding the sumptuous cruise ship, you can also enjoy the kaleidoscopic ripples of the Texan water basking in its camaraderie

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    Health Cruises

    Facts of the Case - Health Cruises Inc. o A Miami based firm that was created by self-styled innovator and entrepreneur Susan Isom. o Packages cruises to Caribbean islands such as Martinique and the Bahamas. - Main goals o To promote good health habits without the pressures of day-to-day living. o Provide guests with relaxation and comfort through many different health programs on the ship. o Entitle guests to a supportive environment that will give

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