Carmex

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    Mgm301 Case 2

    Case 2 – Carmex 1) a) Advantage: Able to provide results that are of good statistical significance. Disadvantages: * Targets a huge market of Internet households which might include people who might not know about Carmex at all. * Takes a long time and it is harder to get people to answer the survey * Difficult to establish a good customer relationship with the Carmex consumers b) Advantages: * Enable Carmex to enhance the connections with the Carmex Facebook

    Words: 653 - Pages: 3

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    Case Study

    Chapter 8 Case: Carmex® (A): Leveraging Facebook for Marketing Research Instructions: 1. Please read the case located at the end of the chapter. 2. Please click on the link above and watch the video. 3. Answer the following questions: Questions: 1. What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers

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    Work

    VIDEO CASE Chapter 8 Carmex®: Leveraging Facebook for Marketing Research Instructions 1. Please view the following video by holding the control button on your keyboard and simultaneously clicking on the link: Carmex: 75 Years of Customer Engagement 2. Join your assigned group to answer all the questions in the bottom and submit them in Blackboard. Synopsis Both Carmex® lip balms and recently-introduced skin care products are produced by Carma Laboratories, a family-owned

    Words: 393 - Pages: 2

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    Carmex Case Study

    Q1.What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers? (a) Advantages of an online survey of a cross-section of Internet households:- * Encourages the new customers to give it a try as internet households are interested in online coupons, products ads etc. * Can reach to wide range of

    Words: 691 - Pages: 3

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    Carmex

    1. What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers? A. An online survey of a cross section of Internet households. Advantages: The population from which the sample is drawn is representative of all internet households. So the population includes people aren’t users of lip balm and

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    Mr Case Analysis

    pelley and katie prowse Submitted to: Penny Moss Submission date: November 30, 2015 ------------------------------------------------- Carmex Case Analysis J&K Consulting Group MR1100 Submitted by: Jessica pelley and katie prowse Submitted to: Penny Moss Submission date: November 30, 2015 ------------------------------------------------- Carmex Case Analysis J&K Consulting Group [Company address] Table of Contents Brief Overview (Summary)………………………………….. Page Two

    Words: 1474 - Pages: 6

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    Social Media in Marketing

    length, how easy it is to post or receive, and the convenience of its app for any Smartphone, Twitter is a good source to brand a product. For example, Kerin Hartley, the author of Marketing The Core, talks about how Carma Laboratories, the maker of Carmex lip balm, uses Twitter as an important tool in its social media program to communicate brand messages to its followers by sending out daily tweets, retweets, and replies (Kerin). If done well and creatively, Twitter and Facebook can actively engage

    Words: 1388 - Pages: 6