like turbulence, weather, the stock market, our brain states, and so on. Chaos theory relies on basic principles: butterfly effect, unpredictability, order and disorder, mixing feedback and fractals. The answer on the question about shareholder’s focus on a single issue and its effect on a corporation lies deep in the roots of butterfly effect theory.
Butterfly effect theory is often associated with Edward Lorenz, mathematician and meteorologist, who has proved from the theoretical example
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