Busn412 Business Policy Southwest Airlines

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    Southwest Airlines

    Case 10.3 – Servant Leadership Takes Flight Southwest Airlines is well known that they have the best customer services. Their Golden Rule is “treat people the way you want to be treated.” The airline’s mission statement is posted every 3 feet at all Southwest locations. For example, one time the weather was bad, so passengers had to be on the plane for a long time. A frantic mother asked the flight attendant to get off the plane just a moment in order to buy food for her hungry toddler. The attendant

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    Southwest Airlines

    | Southwest Airlines Co. | Organizational Commitment and Communication | | | | Southwest Airlines, Co is according to Fortune magazine one of the best places to work for. The Company’s mission statement is "The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit." (Southwest.com) Southwest believes that their mission statement has led the way to the best cumulative

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    Southwest Airlines

    1. Is there anything that you find particularly impressive about Southwest Airlines? There are several things that I like about Southwest Airlines The first is its large fleet of 527 aircraft, all of which are Boeing 737. In addition, I like the implementation of the strategy of the low cost airlines. The company has been able to understand the cost structure in the Airlines industry, has been able to understand customer needs, and has been able to deliver a remarkable value based product to its

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    Southwest Airlines

    1.) How would you characterize the business model of Southwestern Airlines? How does this differ from the Business model used at many other airlines, such as United and American Airlines? Southwest Airlines strategy of focusing on short haul passenger and providing rates as low as one third of their competitors, they have seen tremendous growth in the last decade. Market share for top city pairs on Southwest's schedule has reached 80% to 85%. Maintaining the largest fleet of 737's in the world and

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    Southwest Airlines

    Southwest Airlines 1. Why has Southwest Airlines been so much more successful than its competitors? After initially reading this case study on Southwest Airlines, I have come to the conclusion that Southwest Airlines is a very successful company. Southwest Airlines prides themselves in customer satisfaction. There first goal is making sure the customers are completely satisfied. They made flying more of a joy than a chore. There was no first class, no assigned seating, and this cut down on

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    Southwest Airlines

    Marketing Excellence Southwest Airlines Introduction Southwest Airlines Co. is the largest low-cost carrier in the United States, and is headquartered in Dallas, Texas. The airline was established in 1967, by Rollin King and Herb Kelleher. Southwest begins flying within the state of Texas (between Dallas, Houston, and San Antonio) with three Boeing 737 aircraft. Today Southwest operates nearly 400 Boeing 737 aircraft to 59 U.S. cities. Southwest has the lowest operating cost structure in the

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    Southwest Airlines

    EWMBA 299 – Competitive Strategy Southwest Airlines Introduction The domestic US airline industry has been intensely competitive since it was deregulated in 1978. In a regulated environment, most of the cost increases were passed along to consumers under a fixed rate-of-return based pricing scheme. This allowed labor unions to acquire a lot of power and workers at the major incumbent carriers were overpaid. After deregulation, the incumbent carriers felt the most pain, and the floodgates had

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    Southwest Airlines

    Analyzing Southwest Airlines using the Congruence Model Company’s Strategy: Southwest’s strategy is to improve efficiency in its operations and pass cost saving to its customers by offering them low and competitive prices. Southwest Airlines is dedicated to providing the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and company Spirit. Analyze each key element of the company separately based on the congruence Model Organization Structure

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    Southwest Airlines

    Southwest airlines originated in 1971 by its founders, Herb Kelleher and Rollin King. The airline focused on short flights with customer service that was “delivered with a sense of warmth, friendliness, individual price and company spirit.” (Anonymous, 2005, p.16). Since it’s origination, the company has won multiple prestigous awards for it’s leadership, employee satisfaction, and outstanding customer service which can always be found in their coorporate environment, which is filled with non traditional

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    Southwest Airlines

    1. Main Issues Analysed Should Southwest airline acquire the slots and gates vacated at La Guardia terminal in New York City? This problem should be analyses in three different dimensions: a. The Company culture/Values One of Southwest airlines strengths was their low-fares, costumer oriented politic and fun employees. In Kelly words: “outstanding, passionate, caring, customer service combined with an efficient, simple, low-fare costumer experience provide with reliability and operating expertise

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    Southwest Airlines

    Southwest CEO Rashanna Brown MAN103 September 13, 2013 Jean Anderson Southwest CEO The different cultures at southwest airlines that are displayed is, they are always being very serious and cautious about keeping their coast down, they are committed to provide their employees a stable work environment with equal opportunity for learning and personal growth. Southwest airlines are dedicated stated in their mission to high quality customer service delivered with warmth, friendliness, individual

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    Southwest Airlines

    Southwest Airlines has adopted a cost leadership strategy. Southwest chooses to operate by the most efficient way by concentrating on short-haul segments rather than hub-and-spoke system. Southwest Airlines has created its own niche by providing short-distance flights connected less populated airports that have often been ignored by the large carriers. They use the same fleet of aircraft that helps them in limiting the number and variety of technicians and the training expense that would be required

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    Southwest Airlines

    Southwest Airlines Evaluation of Current Research Techniques Used Southwest Airlines uses many different types of research over the last 20 years. As a customer of Southwest Airlines, I have personally experienced the following techniques, phone, paper, and email surveys. Representatives from Southwest request customers to stay on the line after booking travel to complete surveys on their experience with the reservation line. These surveys last 5-7 minutes on average and included the customer’s

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    Southwest Airlines

    Southwest Airlines Early in his career as CEO, Kelley stuck with the mold that was given to him. When he did make changes, the changes didn’t affect anyone who worked at Southwest. They were still the number one airline and still paid their employees the highest salary out of all the other airline companies. As the company's leader, Kelly said he strives to balance three important areas of focus for the company: low cost, customer service, and focus on its people. The strong customer service

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    Southwest Airlines

    Southwest Airlines Co. In 1971 Herb Kelleher and Rollin King founded a low cost airline called Southwest. The focus was on short distance flights (less than 500 miles). Southwest is the only profitable airline in the United States. With the exception of the first year of operation, Southwest has earned a profit every year (Smith, 2004). Overall, the airline industry is not stable so how are they so successful? “Its employees work harder and smarter, in return for job security and a share in

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    Southwest Airlines

    Strategic Structure of Southwest Airlines     Uploaded by so cerious on Jun 26, 2006 [pic] |Analysis of Strategic Structure of Southwest Airlines | | | |Twenty-nine years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with

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    Southwest Airline (a)

    Case Assignment 1 (Southwest Airlines (A)) 1. What is Southwest’s general business strategy? Why has it been successful for so long? Can it be replicated by a competitor? Southwest Airline (SWA) has several successful business strategies: high aircraft utilization, low fare carrier, leadership, great customer service, attractive frequent flyer program, innovative marketing strategy, and human resource management. Regarding operations strategies, by only focusing on fuel-efficient aircrafts

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    Southwest Airlines

    Southwest Airlines In the late 1960’s Rollin King who had been president of an air taxi service in the San Antonio area, saw that there needed to be improvement in the air service between Dallas-Houston-San Antonio. It was a fast growing population and the two airlines that were currently servicing them were not doing the best that they could. Rollin and his associates did some research and found that consumer dissatisfaction was high, they knew that they had a great opportunity here to start

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    Southwest Airlines

    SOUTHWEST AIRLINES CO. CASE STUDY 2013 1) Financial data from 2012-2008 | Revenues(b) | Net Income (b) | Load Factor | Trips flown | 2012 | $17.09 | $0.42 | 80.3% | 1,361,558 | 2011 | $15.66 | $0.18 | 80.9% | 1,317,977 | 2010 | $12.10 | $0.46 | 79.3% | 1,114,451 | 2009 | $10.35 | $ 0.099 | 76.0% | 1,125,111 | 2008 | $11.02 | $0.18 | 71.2% | 1,191,151 | 2) Blue Ocean Strategy Blue ocean strategy refers to the creation of a new, uncontested market space by

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    Southwest Airlines

    Introduction Both Southwest Airlines and Semco are successful organizations in their own market segments despite the economic struggles in 1980’s and 1990’s. Southwest Airlines began operating in 1971, its primary operating philosophy is low fares and lots of flights. Much of organization’s success is due to the willingness of its leadership to be innovative. Semco founded by Antonio Semler in 1912, was traditionally managed industrial equipment company. SEMCO is located in Sao Paulo, Brazil

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    Southwest Airlines

    Southwest Airlines - Effective employee relations program/ Career development Southwest Airlines Southwest is a major player in the airline industry, which employs nearly 35,000 individuals. According to an article, (Hollis, 2003), Southwest Airlines has taken a different approach to building interactively relationships with the company, with employees, and with its customers to ensure the success of the business. As a result, Southwest has sustained an enhanced growth and profitability when most

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    Southwest Airlines

    SOUTHWEST AIRLINES STRENGTHS 1. Military Friendly- In 2014 Southwest has been recognized as one of the Top 100 Military Friendly Employers for the fifth Consecutive year. Criteria for the survey included a benchmark score across key programs and policies such as the strength of company military recruiting efforts, the percentage of new hires with prior military service, retention programs, and company policies on National Guard and Reserve service. 2. Keen eye to Acquisition- Southwest acquired

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    Southwest Airlines

    running any kind of business or organization. Southwest Airlines is one of America’s favorite airlines and this could be contributed to the type of leadership that the company has had and still has. Herb Keller, cofounder and former CEO, set certain core values that helped the company gain the success that it still has today. The leadership style of connecting with employees and connecting with customers has also helped the company stay afloat during a time when all other airlines seemed to be under

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    Southwest Airlines

    Abir Abdulbaki 28053 Successful Southwest Airlines Southwest airlines (SWA) is an American airlines that provide traveling services with low prices. It operates only in the US and rely mostly on domestic passengers. It’s a very successful airlines with high revenues and performance. The company revenues, operating profit, and net profit increase consistently. In December 2006, it earned 9,086 million dollars which is 19.8% more than 2005. Moreover, the operating profit increased

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    Southwest Airlines

    Southwest Airlines MGMT 420 Abstract Since the early 1980’s the number of passengers travelling via airlines has increased drastically. The airlines all went through a troubling time when the Deregulation Act of 1978 came into effect. It opened doors for more competitive airlines to be built and created a competitive environment for the airlines. Southwest Airlines since it was developed has had numerous challenges to overcome and to operate. Since those challenges have depleted it has risen

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    Southwest Airlines

    Introduction Southwest Airlines is a major airlines company which provides air transportation to the people in U.S. It is headquartered in Dallas, Texas, and employs 34,901 people. It was co-founded in March 16, 1967 as Southwest Co. by Rollin King and Herb Kelleher initially named Air Southwest until changing the name to Southwest Airlines in early 1971 (matthew, n.d.). The main objectives of the firm was to attract the passengers by providing convenient schedules, taking people to their destination

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    Southwest Airline

    Business Research Methods Part III Learning Team A QNT 561 May 19, 2011 INTRODUCTION The airline industry has been devastated by rising fuel costs and the declining economy. The fuel costs in the USA have risen to levels that have led Southwest’s management to evaluate options to promote ticket sales during this tough economic time. The focus of Southwest Airlines is to survive, continue to be competitive and make a profit. The recent history of struggles they have encountered mainly due

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    Southwest Airlines

    Submitted By: Group G2 ------------------------------------------------- SOUTHWEST AIRLINES 2008 ------------------------------------------------- (Case Analysis) Problem Statement: How can Southwest Airlines maintain its low cost leadership in the industry by making the strategy sustainable against the competitors that are emerging strong without compromising on the quality of customer service? External Analysis: Pest Dimensions | Effects on the case | Political | * 9/11 Attack,

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    Southwest Airlines

    service analysis of Southwest Airlines] | This document analyses the different aspects of service delivery by Southwest Airlines | Contents Introduction 3 Company culture 4 Competitor Analysis 4 Primary Adjunct Services 5 Secondary Adjunct Services 6 Customer Retention 6 Employee focus 7 Customer focus 8 Service model 9 Southwest Airlines Marketing Campaigns 10 Southwest Airlines Customers’ Stories 11 The Future 11 Introduction Southwest Airlines is America's largest

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    Southwest Airlines

    1.) What is Southwest’s strategy?  How would it answer the question: “What business are we in”?  Why has it been so successful so long? In short, Southwest pursued a customer - driven strategy.  However, this strategy is composed of many different components.  By definition a customer – driven strategy is created to cater to the customers’ needs.  With this approach Southwest aimed to not only gain customers from their competitors, but to also continue to grow by continuously delivering greater

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    Southwest Airlines

    most important performance measures are for the airline industry? Why? How has Southwest Airlines been doing on these measures? For performance measures of a company whether it manufactures products or provides services, there might be a lot of factors related to financial statements such as sales revenue, annual net income, dividends and so on. However, when it comes to airline industry, the key factors need to be more specific. Since the airline industry is a kind of oligopoly industry, the market

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    Southwest Airlines

    Southwest Airlines Corporation INTRODUCTION The Mission of Southwest Airlines The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. Southwest Airlines Co. is a major U.S. airline and the world's largest low-cost carrier, headquartered in Dallas, Texas. The airline was established in 1967and adopted its current name in 1971] The airline has 44,831 employees as of December

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    Southwest Airlines

    Running head: VALUES AND ETHICS: SOUTHWEST AIRLINES Values and Ethics: Southwest Airlines University of Phoenix Management 521 Abstract Personal values and organizational values are important concerning decisions for any company. Those values and the decision-making style of one team member, based on the Williams Institute Ethics Awareness Inventory Assessment, correlates with the organizational style of Southwest Airlines, as discussed in this paper. Ethics, values, and character are critical

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    Southwest Airlines

    Introduction Southwest Airlines has built quite a reputation over the years regarding providing low-cost flight prices as compared to most United States Airlines. Founded in 1967, Southwest has continually proved to be a force to reckon within the airline industry. Of late, Southwest Airlines has been running controversial television advertisements that criticize rival airlines for charging services that were inclusive of the plane ticket before. To some extent, the advert exaggerates what happens

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    Southwest Airlines

    ------------------------------------------------- Southwest Airlines Thousands of people travel by air; Southwest Airlines provides low-fare air transportation service among 58 cities in the United States. Although the industry suffered a major blow from the terrorist attack of September 11th, the company is still holding strong; while other airline companies are in debt. The information was majority gathered and analyzed from the Internet; sources such as "News Week," and "Wall Street Journal

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    Southwest Airlines

    Question 1: Southwest competes with firms within the airline industry by aligning all company activities in order to achieve the lowest cost possible within the industry, and thus adopting a cost leadership strategy. According to Porter, a cost leadership strategy emerges when a company can design all its activities in such a way that all of them align under the premise of low cost operations. If these activities are properly aligned, then the firm can gain a competitive advantage over its rival

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    Southwest Airlines

    Southwest Airlines: In a Different World - Team 3 1.) Why has Southwest Airlines been more successful than its competitors? Herb Kelleher and Rollin King established Southwest Airlines in 1967. For the first few years, Southwest Airlines battled illegal lawsuits from larger airlines that did not want Southwest to enter the market. After many years in the courts Southwest Airlines was able to offer flights to customers. Starting a new company with large expenses is not an easy task. Southwest

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    Southwest Airlines

    Company Analysis Project – Final Paper – Southwest Airlines Charles M Mohr MBA 6008 – Global Economic Environment Capella University Doctor Halstead February 19, 2016 Abstract The aircraft carrier business contends in an oligopoly showcase. This implies just a few of airline companies control the significant bit of the business. Southwest Airlines is one of these organizations. They make up 16.6% of the business sector, second only to Delta. The motivation behind this paper is to talk about

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    Southwest Airlines

    Park, 2016. CASE: HR-1A DATE: 1995 (REV’D. 04/05/06) SOUTHWEST AIRLINES (A) “The workforce is dedicated to the company. They’re Moonies basically. That’s the way they 1 operate.” —Edward J. Starkman, Airline Analyst, PaineWebber Ann Rhoades, vice president of people for Southwest Airlines, was packing her briefcase at the end of a 17-hour day. Tomorrow was an off-site meeting with the top nine executives of Southwest Airlines. The agenda for the meeting was to review Southwest’s competitive

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    Southwest Airline

    Case Analysis By: Omar B. Caligan TITLE OF THE CASE: Positioning Southwest Airlines through Employee Branding VIEWPOINT: Top Level Management – Executive TIME CONTEXT: 2005 I. PROBLEM STATEMENT * The use of employee branding as a process to gain an organizational “position” in the minds of customers II. OBJECTIVES: * To determine how employee branding works * To determine how employee branding can be utilized to position the organization in the minds of customers, employees

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    Southwest Airline

    the change? Financial Resources- Some financial resources that Southwest can use may be to pay dividends on their stocks in order to attract investors. With more investors, they could expand their service to more cities, and even upgrade their fleet of planes with more modern technology such as Wi-Fi or televisions. They could also add newer, more efficient planes to their fleet, which reduce long term costs on maintenance. Southwest could even decrease ticket prices, while adding another fee its

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    Southwest Airline

    Southwest Airline: Culture, Values, and Operating Practices What is particularly impressive about Southwest Airlines is that the company has been consistently profitable every year since 1973. This is mostly due to its eager pursuit of low operating costs, low fares, and customer-pleasing service. Also, Southwest has consistently led the entire airline industry with the lowest ratio of complaints per passengers boarded. The company started out at the bottom and worked its way up through industry

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    Southwest Airlines

    Case study: Southwest Airlines 1. What I find impressive about this company. * Did not lay off any employees with the 9/11 crisis. * Attract passengers by flying convenient schedules and using low fares to do so. * They strive on getting customers to their designations on time. They basically target time and price sensitive customers. * Their willingness to fight to stay competitive and not be shut down by anybody. * The fact that Southwest airlines have been profitable

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    Southwest Airlines

    Organizational Behavior and Communication - Southwest Airlines University of Phoenix COM/530 Organizational Behavior and Communication - Southwest Airlines Culture, Values, and Communication Southwest Airlines (SWA) is a company of more than 37,000 employees (Southwest Airlines, 2011). It has been recognized as: #1 and #2 by Fortune magazine’s “100 Best Companies to Work for in America”; the only airline to win the Triple Crown (#1 in most on-time flights, least lost baggage, and fewest

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    Southwest Airlines

    find particularly impressive about Southwest Airlines? There are several things about Southwest Airlines that I find impressive. To begin with from the company’s beginning they have always taken advantage of profit opportunities in the airline industry. By thinking outside the box they saw profit opportunities by flying direct. They have also been able to not charge fees that other airlines do and are still able to remain profitable. Typically, most airlines would want to fly into airports with

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    Southwest Airlines

    Southwest Airlines started from a simple concept. “Rollin King, a San Antonio entrepreneur who owned a small commuter air service, marched into Herb Kelleher’s law office with a plan to start a low-cost/low-fare airline that would shuttle passengers between San Antonio, Dallas, and Houston” (Thompson, Strickland and Gamble, 2010, pg C-401). “His business concept for the airline was simple: attract passengers by flying convenient schedules, get passengers to their destination on time, make sure they

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    Southwest Airline

    Southwest Airlines: Organizational Culture and Communication Southwest Airlines: Organizational Culture and Communication Southwest Airlines is a successful multimillion dollar business that prides itself on its beliefs and values. Often people have wondered how Southwest Airlines remains successful in an constantly changing industry. Several airlines have either filed bankruptcy, or lost significant profits, but Southwest has remained a strong American company. The secret to Southwest success

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    Busn412 Business Policy - Southwest Airlines Case Study

    Southwest Airlines Case Study Jared G. Sanders BUSN412 Business Policy April 1, 2012 SOUTHWEST AIRLINES WWW.SOUTHWEST.COM AIRLINE INDUSTRY BACKGROUND /HISTORY/ COMPANY TIMELINE: Southwest, founded by Rollin King and Herb Kelleher, began as a small Texan airline almost 35 years ago and has grown to become one of the largest airlines in America. It was created on the following premise: “If you get your passengers to their destinations when they want to get there, on time, at the lowest

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    Southwest Airlines

    THE AIRLINE DEREGULATION EVOLUTION CONTINUES The Southwest Effect [pic] Prepared by: Randall D. Bennett James M. Craun Office of Aviation Analysis U.S. Department of Transportation May 1993 Table of Contents Major Findings 3 Southwest 4 Industry Structural Changes 5 The Southwest Effect 6 The importance of new entrants 8 Appendix A: Charts 10 Chart 1 10 Chart 2 10 Chart 3 11 Chart 4 11

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    Southwest Airlines

    Southwest Airlines Herb Kelleher is the founder and CEO of Southwest Airlines (SWA). He went to Texas to create a new airline more than three decades ago and became a legend (“Southwest succession,” 2002). Kelleher suffered a health scare in 1999; he decided to name his successor and stunned everyone by appointing a man and woman team to run the major airline (“Southwest succession,” 2002). They became a dual management team. Jim Parker became the chief executive and vice president who serves

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