general and competitive business environment,
(b) To develop an understanding of strategic management concepts and techniques,
(c) To be able to solve simple cases.
1. Business Environment
General Environment–Demographic, Socio-cultural, Macro-economic, Legal/political, Technological, and Global; Competitive Environment.
2. Business Policies and Strategic Management
Meaning and nature; Strategic management imperative; Vision, Mission and Objectives; Strategic levels in organisations
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