Bus 475 Week 3 Dq
BUS 475/DQ Week 3
What are the different strategies and what is different about them?
The main strategies commonly referred to as Generic and Grand. Generic strategies are used by companies to gain ground in a competitive market. This type has subcategories, which are cost leadership, differentiation, and focus. Firms that elect to use generic strategies, may offer cheaper prices for the same service as their competitors. For instance, when purchases a plane ticket, they can go
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