Burger King Swot Analyis

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    Burger King Family Bundle

    English 1157 Professor Tom Kiczula 28 November 2011 Burger King Family Bundle I have had a few bad experiences with fast food in the past – from raw chicken nuggets from McDonald’s to Popeyes chicken with hair, to people throwing my drink at me at Burger King – so I gave up eating fast food for almost two years. Finally, I came to college and with no time to cook I resorted back to fast food. I began slowly by just eating a burrito from time to time from Taco Bell, then I got a few salads from

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    Burger King

    the first Burger King was open to the public in Miami, Florida (www.burgerking.ca/en/1122/index.php). By developing the first Burger King, James McLamore and David Edgerton had given the community a comfortable environment to eat inside of the restaurant, because the restaurant was the first fast food business to offer people the option of dining in the restaurant or going to the drive thru(www.burgerking.ca). With McDonalds being the largest fast food chain in the world, Burger King rates as the

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    Burger King Gap Analysis

    Burger King’s History – Burger King was founded in 1954 in Miami, Florida.   The corporation was initiated by James McLamore and David Edgerton.   Prior to starting Burger King James and David had been deeply involved in the restaurant business. Their main idea for the restaurant was center around a place that people would come to and get the best quality food.   They also wanted the experience to be in a pleasant atmosphere. Burger King operates more than 12,000 restaurants in all 50 states

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    Burger King

    Burger King Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. Over the next half century, the company would change hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in 2002. In late 2010, 3G Capital

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    Mcdonald's vs. Burger King

    Case study #1 Mc Donald’s v. Burger King Situation Internal and External Factors: Two top burger chains and the fastest growing fast-food industries are McDonald’s and Burger King. In the 1980’s, McDonald’s sales has increased 26% and Burger King’s by 11%. McDonald’s was the top leader since every product being sold was standardized. However, Burger King does not encourage customization and breakfast. The external analysis shows the companies’ opportunities and threats. McDonald’s opportunities:

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    Burger King Swot Analyis

    Burger King SWOT Analysis Strength: Burger King serves a lot of burgers that is typically not available in other fast foodrestaurant. Some of the examples are, BK Mushroom Swiss which serves beef patty and topped withmushroom sautéed sauce, Grilled Chicken burger which is prepared by grilling the chicken patty andothers. Most of the burgers prepared in Burger King are cooked by properly grilling them over fire.Burger King also serve varieties of side dishes in their restaurants such as mozzarella

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    Financing Burger King

    efficient operations, and compliance with applicable laws and regulations. The internal control system provides for safeguarding of assets and proper recording of transactions. This research is done about the inventory internal control system in Burger King outlets located in Portmore. Companies should store inventory in secure spacious warehouses so that inventory is not stolen or damaged. Goods and resources of similar type should be kept in the same general area of the warehouse to minimize confusion

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    Burger King Case Analysis

    Burger king is the second largest fast food hamburger chain in the world with more than 12,174 restaurants across 76 countries 60% of which are located in the US & 90% of its restaurants are franchised. By looking at the industry, we can see that Burger king is operating within the fast food hamburger (FFHR) category of the quick service restaurant in the restaurant industry. Sales for the FFHR has been growing rapidly (with a total of 30% over the last 10 yrs) (inspite the of the economy crisis

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    Who Is Helping to Reduce America's Belt Size- Burger King or Mcdonald's

    “Who is helping to Reduce America’s Belt Size- Burger King or McDonalds?” Christine Jefferson Com/155 April 7, 2013 Dr. Gray “Who is helping to Reduce America’s Belt Size- Burger King or McDonald’s?” With 1.6 billion over weight adults, and 400 million obese, it is imperative to know what is in the fast food that is consumed today. McDonalds and Burger King both serves the Grilled Chicken Caesar Salad, the Ranch Grilled Chicken Wraps, and the Classic Grilled Chicken Sandwich. This paper

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    Mcdonalds vs Burger King : Which Is Healthier?

    are Burger King and McDonald’s. These two companies own more than half of the fast food market in the U.S. With that said, in the past couple of years there has been concern over the obesity rate in the United States. People believe that fast food is a factor because of how easy it is to get it and the price range of it. Because of the perceptions of fast food, every one is looking to the biggest fast food chains to set the example and make their menus healthier. McDonald’s and Burger King are

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    Burger King

    Ronnie Garland International Business Instructor: Milton Burger King Background: Burger King, a fast food restaurant business, grew from only 5 restaurants in Miami, Florida to 12,000 restaurants worldwide currently. Their outlets are located in 73 countries around the globe where 66% of them are in the US alone. Their flagship product, Whopper - a big sized burger, went into the market 3 years after the company was founded. The rapid growth in the number

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    Burger King- Food Fight

    Burger King: Promoting a Food Fight In this presentation, we are going to discuss the promotional campaign of Burger King Cooperation created by the advertising agency Crispin Porter + Bogusky during the years 2004-2009. Before getting into the details of this campaign, let’s take a brief look at the company’s profile. Burger King is the world's #2 hamburger chain after Mc Donald. It opened its first restaurant in Miami 1954; ever since, the company has been continuously growing to become a

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    Burger King

    Burger King Clint C. Commander MKT/421 February 25, 2014 Rick Wirth Burger King Burger King is a fast food burger company that has had its good and bad days. 1974 produces a slogan now known as “Have it your way.” At this time with a 4% share of the market, they were getting blown out of the water. Burger King's new ideas to have the consumer have their burger done the way they want it, rather than a run of the mill burger. Early on in the 1980's Burger King had to consistently change their

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    Management and Leadership of Burger King

    effective decision-making process is the implementation and monitoring of the chosen solution (2006-2010). References Bateman, T. S., & Snell, S. A. (2009). Management: Leading & Collaborating in a Competitive World, Eighth Edition. Burger King. (2010). Burger King - Investor Relations - Overview. Retrieved from http://Investor.bk.com/phoenix.zhtml?c=87140&p=irol-irhome Cowie, K. (2008). The HR Challenge: Leadership Development for Ordinary Heroes. Ivey Business Journal. Retrieved from http://www

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    Burger King Beef Pattie Recall

    Burger King Beef Pattie Recall Have you ever wondered what exactly goes into your Burger King burgers? Burger King consumers in Britain and Ireland got informed first hand that equine off-cuts had permeated Burger King’s beef patties and the news of Burger Kings equine meat slip up hit the news in late January 2013. The Burger King Corporation apologizes to its consumers that they have not been able to provide 100 percent beef patties after testing suggested that the patties contained a mixture

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    Burger King Global Operations

    Case Study  Burger King Beefs Up Global Operations  Rosalind Fields  Columbia Southern University Burger King Beefs Up Global Operations by Rosalind Fields  February 2012  Burger King leads the world in flame­broiled fast food restaurant chains and operates in  all 50 states and 74 countries and territories of the United States. Daniels, Radebaugh, & Sullivan  (2011)  Burger  King’s  official  websites  states that  it  was  founded  in  1954  and  currently  serves  over  11  million 

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    Burger King Business Environment

    39 38 ENVIRONMENT our c ommitment to the environment At Burger King Holdings, Inc. (BKC), we share the concerns of our neighbors and employees about the future of our planet and the need to protect and conserve precious resources. The heightened global debate regarding the role of business in sustainability has highlighted many of the challenges and expectations among all businesses, including the quick-service restaurant industry. In our industry, specifically, our most notable challenges

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    Business Strategy "Burger King"

    in. Carry out an internal analysis of the firm (organization audit) using a range of sources and producing a reference list. P2.1, M2 The American Burger King Worldwide Holdings Inc. is a global franchising company operating in the fast food industry. Burger King is a well known brand all over the world. It is the second largest fast food burger chain with their main product being hamburgers. Originally founded in 1954 by Keith Kramer and Matthew Burns, but was subsequently acquired by two

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    Burger King

    you will need to access the LexisNexis database in the Keller Library, from the Student Resources area under Course Home. Go to Kubasek, Chapter 13, page 369, problem 13-16. Use LexisNexis in the Keller library and look up the Nadel et al. v. Burger King Corp. & Emil, Inc. case. Use the citation you find in your book to do the search. Read the case and answer these questions. Copy and paste this information into a Word document, include your name on that document, and answer the questions.

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    Burger King Marketing Analysis

    1954 David Edgerton and James McLamore purchased a fledgling burger shop that could not seem to make a name for itself, called Insta-Burger King. Immediately the two new owners renamed the establishment Burger King. For the first few years Burger King struggled to compete with their competitors, namely McDonalds, but slowly started to gain more and more popularity. If a person were to fast forward to today, they would see that Burger King is not only competing in the fast food industry, but also on

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    Nadel V. Burger King

    judgment? (3 points) a. In the case of Nadel et at v. Burger King Corp. & Emil Inc., “the trial court granted the motions of both defendants for summary judgment”. 3. Briefly state the facts of this case, using the information found in the case in LexisNexis. (5 points) b. The facts of this case are that Christopher Nadel suffered from second degree burns to his right foot after being burned by hot coffee ordered from a Burkger King drive-thru. Christopher was seated in middle front seat

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    Nadel Et Al V Burger King Corp

    Carmelita Cain MGMT 520 Week 3 Assignment Nadel et al. v. Burger King Corp. & Emil, Inc. case 1. What court decided the case in the assignment? (2 points) COURT OF APPEALS OF OHIO, FIRST APPELLATE DISTRICT, HAMILTON COUNTY 2. According to the case, what must a party establish to prevail on a motion for summary judgment? (3 points) Emil moved for summary judgment, claiming that no genuine issue of material fact existed. BK also moved for summary judgment and pointed to evidence

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    Burger King Case Study

    Burger King: Promoting a Food Fight What are Burger King’s communication objectives for its target audience? Burger King’s CEO Brad Blum said that he wanted to develop “ground-breaking, next level, results-oriented, and innovative advertising that strongly connects without our core customers.” In response to declining market share to McDonalds and Wendy’s, BK needed a different direction in how it communicates with their customers. They chose an ad agency

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    Burger King Ma

        Deal of the Week: Burger King to buy Canada's Tim Hortons for $11.5B  Announcement Date  Acquirer  Acquirer Description                  August 26, 2014  Burger King Worldwide  (NYSE: BKW)  Operates and franchises fast food hamburger restaurants under the  Burger King brand name. Approximately 14,000 locations worldwide  Founded in 1954 and headquartered in Miami, Florida  Mkt Cap: $11.3 billion   LTM EBITDA: $672.1 million  EV: $13.4 billion   LTM EV / Revenue: 12.9x 

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    Burger King Case Study Marketing

    that each customer could have a custom made burger. Then Crispin used another promotional mix tool which is Public Relations through creating a website and sponsoring it to promote their BK Tendercrisp. Crispin next target market ere young men, to promote their new BK product the promotion was based on a band called Coq Roq. 2- BK have their focus on their main target market which is young men which is the correct target market for Burger king as it they are the most profitable customers

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    Nadel V. Burger King

    judgment? (3 points) a. In the case of Nadel et at v. Burger King Corp. & Emil Inc., “the trial court granted the motions of both defendants for summary judgment”. 3. Briefly state the facts of this case, using the information found in the case in LexisNexis. (5 points) b. The facts of this case are that Christopher Nadel suffered from second degree burns to his right foot after being burned by hot coffee ordered from a Burkger King drive-thru. Christopher was seated in middle front seat

    Words: 332 - Pages: 2

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    Burger King Value Chain

    Burger King over the course of years has evolved from its 1954 InstaBurger King privately owned origins to the publically traded company you see today. The core competency of this company is its flame broiled burgers that it offers to consumers on a daily basis from their nearly 12,000 restaurants all over the world and the innovative way the company advertises it. Two major ways in which Burger King differentiates itself from competitors are the way it cooks hamburgers-by its flame-broiled method

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    Burger King Beefs Global Operations

    Scholarly Activity 2 "Burger King Beefs Up Global Operations" Henry E. Jerkins Columbia Southern University International Business Professor Yvonne Balbin February 23, 2013 1 1. What is Burger King’s core competency? How does it relate to its chosen strategy? Burger King's core competency is the fact that they are the world's largest flamed-broiled fast food restaurant hands down. Simply put, Burger King's core competency means

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    Burger King

    CASE STUDY 1: BURGER KING COURSE: MBA (2014/2015) FACULTY: BUSINESS, ECONOMICS & ACCOUNTANCY LECTURER: PROF. DR SYED AZIZI WAFA GROUP MEMBERS: BIL | NAME OF STUDENT | MATRIC NO. | 1 | Hasbiah Hasan | MB1412018T | 2 | Ho Tian Ai | MB1412077T | 3 | Fazha Binti Jazah | MB1412062T | 4 | Nurul Azreena M. Azlan Tsen | MB1412160T | 5 | Ahmad Zahrawi Ahmad Azahri | MB1312075T | 6 | Bryan Osital | MB1312082T | 1) CASE SUMMARY The well-known Burger King with the tag line

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    Burger King

    CASE STUDIES Burger King case study Targeting the Superfan as a means of retaining growth in the fast food market Reference Code: CSCM0246 Publication Date: April 2009 DATAMONITOR VIEW CATALYST After years of poor sales, Burger King has turned its business around and now enjoys healthy business growth. This case study looks at how the company did this by refocusing its marketing towards the Superfan, namely young adult males who have a penchant for fast food. SUMMARY • Diageo was accused

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    Burger King Swot Analysis

    Burger King Abstract Burger King is a very well-known chain of fast food restaurants that serves over 11 million people daily. Their top competitor has been McDonald’s up until now, but this may possibly change in the near future. They have come a long way in the past few decades. They have faced good times and some not so good times. They have had good leadership as well as some that were considered sub-par. Included in the following paper you will find a SWOT

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    Burger King Case Study: Obesity Concerns Product Revamp

    New York,[14] and the Spanish government,[15] have argued that Burger King has contributed to obesity and unhealthy eating behaviors in Western nations by producing products that contain large amounts of salt, fat, trans-fat and calories.[16] After its purchase byTPG Capital from former parent company Diageo in 2002, the company introduced several large, over-sized products including its European BK XXL line,[15] the BritishAngus burger six pack,[13] the Enormous Omelet Sandwich line and the BK Stackerline

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    Burger King

    Burger King Corporation Company Profile Reference Code: F8CC90C1-1A3C-499B-BB52-A2604879F62C Publication Date: Aug 2007 www.datamonitor.com Datamonitor Europe Charles House 108-110 Finchley Road London NW3 5JJ United Kingdom t: +44 20 7675 7000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Americas 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Germany Kastor & Pollux Platz der Einheit 1 60327 Frankfurt

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    Burger King

    Burger King: Promoting a Food Fight Questions: 1. What are Burger King’s communication objectives for its targeted audience? 2. With its focus on the “super fan” does BK risk alienating other customers? What are the implications of this? 3. Why is viral or buzz marketing effective? Analyze the design of the Subservient Chicken Web site’s message, including content, structure, and format. What can you conclude from this analysis? 4. Do the TV and viral elements of BK’s campaigns work well together

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    Burger King to Mcdonalds

    Burger King to McDonald’s: Let’s Make a ‘McWhopper’ On today August 26, 2015, Burger King made a peace offering to its known archrival McDonalds. Via social media (twitter) and two of the U.S. biggest newspapers (NY Times & Chicago Tribune) The Burger King has asked Ronald McDonald to #SettleTheBeef, in other words, make truce. You ask why? Supporting World Peace. The plan is to operate one restaurant on International Day of Peace staffed by employees of both companies and selling a burger

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    Burger King

    Question 1: What are Burger King's communication objectives for its target audience? Whenever any company aims at success, it ought to plan for every step to reach its objectives. However, if it fails in setting its plan, it will be like a boat sailing without sails in the middle of the ocean. Therefore, it is paramount to every marketing success to develop marketing communication objectives. Now, having said this, what are BK's marketing communication objectives? Before discussing BK's communication

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    Operational Difference Between Mcdonald's and Burger King

    Operational Differences Between McDonald’s & Burger King McDonalds (McD’s) and Burger King (BK) are key players in the fast food industry and have been competing for many years. They both provide similar food that is prepared quickly for a low price. So what sets them apart? The difference between McD’s and BK is their corporate culture – operational management. The manufacturing method at McD’s follows the “Doing It All For You” versus “Having It Your Way” at BK. The “Made to Stock” strategy

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    Mcdonalds vs Burger King Operations Case Study

    the go because there just isn’t enough time to cook at home. This is the main reason behind the tremendous success of fast food giants such as McDonalds and Burger King. McDonalds, a company formed in California to provide fast food at a high volume in a very short amount of time, is currently the industry leader. Its main competitor Burger King was formed with a different objective in mind. It was a place where you could have anything made your way in a short amount of time. The main factors driving

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    Burger King Consumer Behavior

    Content 1.0 Introduction…………………………………………………………………..2 2.1 Burger King Background……………………………………………..2 2.0 Psychological factors………………………………………………………...3 2.1 Perception……………………………………………………………...3-4 2.2 Consumer learning and Memory………………………………………...5 2.2.1 Consumer Learning………………………………………………...5 2.2.2 Consumer Memory…………………………………………………6 2.3 Motivation………………………………………………………………..7 2.4 Attitude…………………………………………………………………..8 2.5 Personality……………………………………………………………9-10 3.0 Sociological

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    Swot Analyis Kia Motors

    SWOT analysis and it’s importance in market segmentation. SWOT (Strength, Weakness, Opportunity and Treat) Analysis is one of the management tools which provides management an overview on the Strengthen, Weakness, Opportunities and Treat that points out the core issues about the company’s position on it’s operation. It “serves as a catalyst to facilitate and guide the creation of marketing strategies that will produce desired result” O.C. Ferrell, Michael D.,George h and David l (1999) using the

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    Fayol Principle Applied in Burger King

    q=tbn:ANd9GcRi0ujKPfourrnoYmeOYAMvBlxgTj0gnMy4V5uwiuTFAXHbYybB APPLY: I have chosen "burger king" restraunt as my project. It "taste better with the king" is the tag line of burger king. Burger king is a restraunt based on a very nice concept of division of labour. It has a labour chart according to which positions are assigned to each and every employee according to their capabilities. Those workers who are good at customer service are assigned as front staff and those who are good in making burgers and preparation are assigned in kitchen

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    Burger King Returns to Its Roots

    Current Event #6 http://www.wsj.com/articles/burger-king-returns-to-its-roots-1457519402?mod=djem_jiewr_MK_domainid "Burger King Returns to Its Roots", Jargon, March 9 1. In your own words, describe the principle challenge that Burger King is trying to address. Burger King over the years has been struggling in the market, because of an over complicated menu. They changed from what started them out with success to try to target another market, but I feel they realized why change to another

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    Burger King

    Introduction Burger King is the world’s largest flame broiled fast food restaurant chain. As of 2011, Burger King operates restaurants in 12,300 locations serving over 11 million guests daily in 76 countries and territories worldwide (Burger King , 2011). Burger King’s core competency is its unique flame-broiled burgers. This process is difficult to imitate and helps differentiates Burger King from other fast food chains that fry their burgers instead. So much so in fact, no other fast food provider

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    Burger King

    BURGER KING CORPORATION v HUNGRY JACK’S PTY LIMITED (S175/2002) Court appealed from: Supreme Court of New South Wales (Court of Appeal) Date of Judgment: 20 November 2001 Date of grant of special leave: 19 April 2002 The appellant was the franchisor of the second largest food chain in the world. The respondent was the largest franchisee in Australia and for many years had been the sole franchisee. The respondent used its own name Hungry Jack’s for its franchised stores rather

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    Burger King

    using tools such as Porters' Forces analysis and conducting through PESTEL and TOWS to provide a comprehensive snap-shot of the marketing environment, illustrated with figures. 6. Confusion between process and output Full understanding of the SWOT (or TOWS – in the case of SBG; looking at the external environment first) which summarises the audit and allows market information to be passed easily through various deparments from the PCC to the Rector, through the office and to the client-facing

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    Burger King

    Quick Scan Burger King Roos van Os & Tim Steinweg April 2008 SOMO Quick Scan Burger King SOMO Quick Scan Burger King Roos van Os & Tim Steinweg April 2008 2 SOMO Quick Scan Burger King Contents 1 2 2.1 2.2 2.3 2.4 2.5 2.6 3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 5 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 6 6.1 6.2 6.3 6.4 6.5 7 7.1 7.2 7.3 8 9 Introduction ........................................................................................................

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    Retail Location Analysis - Mc Donald's vs Burger King

    Retail Location Analysis: A Case Study of Burger King & McDonald’s in Portage & Summit Counties, Ohio A thesis submitted to the College of Arts of Kent State University in partial fulfillment of the requirements for the degree of Masters of Arts by Niti Duggal December, 2007 Thesis written by Niti Duggal B.A. (Hons), University of Delhi, India 1996 M.A., Jawaharlal Nehru University, New Delhi, India 1998 MPhil, Jawaharlal Nehru University, New Delhi, India 2001 M.A., Kent State University

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    Burger King Marketing Mix

    Burger King Marketing Mix Introduction Based in Miami, Florida, Burger King is one of the worlds best known fast food restaurants (it is the second largest company in the world). The company’s 40,000 plus employees helped it earn over $190 million dollars in 2008. Its success is reflected in a 28.4 percent increase in net profits for FY 2008. Currently Burger King operates in about 71 countries worldwide, but it all began in Miami where the first restaurant was opened in 1954, and began to grow

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    Burger King Case Study: Obesity Concerns Product Revamp

    TARGETING Burger King’s primary target customers were families where both partners were working. As the pace of American lifestyle increased, people did not find enough time to cook their meals. Because most of the fast food was quite tasty, cheap, convenient and readily available, consumers preferred them to regular meals. Even Children of up to 16 years of age played a major role and they were the secondary targets. They had the power to convince their parents to take them out to such fast food

    Words: 770 - Pages: 4

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    Burger King Case Study: Obesity Concerns Product Revamp

    TARGETING Burger King’s primary target customers were families where both partners were working. As the pace of American lifestyle increased, people did not find enough time to cook their meals. Because most of the fast food was quite tasty, cheap, convenient and readily available, consumers preferred them to regular meals. Even Children of up to 16 years of age played a major role and they were the secondary targets. They had the power to convince their parents to take them out to such fast food

    Words: 770 - Pages: 4

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