Brl Hardy: Globalizing an Australian Wine Company
o In January 1998, Christopher Carson, the head of BRL Hardy Europe, faced 2 difficult decisions:
Should he launch Distinto, a new line of Italian wines his group had developed, despite concerns from Australian HQ?§
§ In response to a UK market opportunity, which entry-level wine should be introduced in Europe: Kelly’s Revenge, a wine developed by his European team, or Banrock Station, a wine developed by Australian HQ?
o Steve Millar, Carson’s boss at HQ in Australia, believed strongly
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