Branding Satisfaction In The Airline Industry A Comparative Study Of Malaysia Airlines And Air Asia

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    Malaysia Airlines

    Bakgroud of Malaysia Airlines System Berhad Scheduled air passenger and mail services in Malaya commenced in 1937 when Wearne's Air Service (WAS) commenced operating services between Singapore, Kuala Lumpur and Penang. Wearne's Air Service was started by two Australian brothers, Theodore and Charles Wearnes. The service commenced as a thrice weekly flight between Singapore and Penang The first flight, using an 8-seater de Havilland DH.89A Dragon Rapide took place on 28 June 1937 This inaugural flight

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    Skywest and the Regional Airline Industry

    SkyWest and the Regional Airline Industry Webster University MNGT 6000 15 November 2012 Table of Contents History: Page 3 Company Introduction & Products Page 3-5 Company S.W.O.T. analysis Page 5-8 Company Strategy/Goal/Vision/Recommendation

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    Indian Airline Industry

    Airline industry Indian Airline Industry Management Economics P a ge |1 Airline industry A Project report on INDIAN AIRLINE INDUSTRY Submitted on 13Oct2012 in partial fulfillment for the requirement of the subject "Managerial Economics” during academic course of PGDM-Executive 2012-13. Submitted by Abhas Desai(06) Bharat Dalvi (05) Nitin Palve (19) Prasad Babu (10) Arjun Singh (04) Ravi Sastry (22) Vivek Misra (16) Guide: Prof. J Bhargavi K.J.Somaiya Institute of Management

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    Air Asia

    where it is the leading low-cost carrier, connecting people and places across 132 routes, 40 of which are offered by no other airline. In 2010, the Group, which includes affiliates AirAsia Thailand and AirAsia Indonesia, reinforced its leadership position with two remarkable milestones: flying its 100 millionth guest and breaking the RM1 billion profit barriers. AirAsia’s airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms

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    The Case Study of Eva Airways Core Competencies in Airline Industry

    The Case Study of Eva Airways Core Competencies in Airline Industry | December 252012 | The idea of "core competences" is one of the most important business ideas currently shaping our world. This is one of the key ideas that lies behind the current wave of outsourcing, as businesses concentrate their efforts on things they do well and outsource as much as they can of everything else. Eva Airways core competencies covers excellent flight safety record, advanced flight equipment to enhance flight

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    Malaysia Airlines

    Introduction Malaysia Airlines (MAS) is the Malaysia national air carrier. It was incorporated during the early days of air travel in 1937. From a humble beginning, MAS has developed into a renowned international airline with award-winning products and services. MAS has gone through several changes in its management over the years and still survives. For the Financial Year (FY) 2005, MAS reported a loss of over RM1.3 billion (Appendix 1). This announcement came at the same time as some of MAS

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    Comparison of 3 Methodological Approaches Undertaken in 3 Research Studies on Airline Industry

    methodological approaches undertaken in 3 Research studies on Airline Industry Introduction In this research paper, methodological approaches of 3 different peer reviewed tourism journal articles from the journal “Tourism Management” have been compared. The first article is on the topic of changing gender representation in airline/aviation industry. This research study has identified the trends related to gender representation in airline industry have been discussed. In this article, the influence

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    Airline Industry

    Individual Reflection Paper Before beginning our analysis of the airline industry, I had made some assumptions based solely on my experience as a customer. Some of which were verified but others turned out to be false. Seeing that there are minimal competitors, I assumed that it would be a difficult market to enter which was verified in our study showing the airline industry is an oligopoly. Another pre-conceived notion about the industry that proved to be correct was how fuel cost drove airfare and

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    Strategic Management of Airlines Industry

    Term paper on “The Airline Industry in Bangladesh : A management Colosseum” Faculty of Business Studies Bangladesh University of Professionals (BUP) The Airline Industry in Bangladesh : A management Colosseum Submitted to Major General (Retired ) Professor Alauddin M A Wadud,BP Course Instructor, Strategic Management Faculty of Business Studies Bangladesh University of Professionals (BUP)

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    Business Environment of Airline Industry

    multiple suppliers i.e. they should not depend upon only one supplier. (2) Customers: - Customers are regarded as the king of the market. Success of every business depends upon the level of their customer’s satisfaction. Types of Customers: (i) Wholesalers (ii) Retailers (iii) Industries (iv) Government and Other Institutions (v) Foreigners (3) Market Intermediaries: - They work as a link between business and final consumers. Types:- (i) Middleman (ii) Marketing Agencies (iii) Financial

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    Positioning Strategy with a New Identity: a Case Study of Vietnam Airlines

    POSITIONING STRATEGY WITH A NEW IDENTITY: A case study of VIETNAM AIRLINES by Le Hong Dac A research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration Examination Committee: Dr. Truong Quang (Chairman) Dr. Clemens Bechter Dr. Lalit.M.Johri Nationality: Vietnamese Previous Degree: Bachelor of Economics University

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    Airline Industry

    negative in the airline industry since 2000. However, in 2006 U.S. airlines generated an operating margin of 4.6 percent on operating profits. After factoring in $4.1 billion in interest expense, $653 million in income taxes and $301 million in miscellaneous non-operating income, the industry posted net earnings of $3.0 billion and net profit margin of only 1.9 percent. This was well below the average for U.S. corporations. In 2006 things started changing for the airline industry. In 2006 passenger

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    Business Turnaround Plan: the Experience of Malaysia Airlines

    South Asian Journal of Business and Management Cases http://bmc.sagepub.com/ Business Turnaround Plan: The Experience of Malaysia Airlines Herwina Rosnan and Razmah Mahmod South Asian Journal of Business and Management Cases 2012 1: 211 DOI: 10.1177/2277977912459444 The online version of this article can be found at: http://bmc.sagepub.com/content/1/2/211 Published by: http://www.sagepublications.com On behalf of: Birla Institute of Management Technology Additional services and information

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    Malaysia Airlines Background

    story of Malaysia Airlines started in the golden age of commercial air travel. A joint initiative of the Ocean Steamship Company of Liverpool, the Straits Steamship of Singapore and Imperial Airways led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. The result was the incorporation of Malayan Airways Limited (MAL) on 12 October 1937. On 2 April 1947, MAL took to the skies with its first commercial flight as the national airline. Fuelled

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    The Airline Industry of Germany

    The Airline Industry of Germany Presented by Elizabeth Chi Jia Liu To be discussed...  Market overview Porter's five forces analysis Major airports and airlines The trend for the future?    German Airline Industry Volume vs. Value German Airlines Market Segmentation Volume vs. Value Market Forecasts Volume vs. Value Porter’s Five Forces Analysis Leading Companies Lufthansa Air Berlin PLC & Co. Luftverkehrs KG Germanwings GmbH Ryanair Holdings plc http://www

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    The Airline Industry

    RUNNING HEAD: THE AIRLINE INDUSTRY The Airline Industry Name College Table of contents Abstract 3 Introduction: 4 Products and services: 4 Organization: 4 Major players in the airline industry: 5 Economic impact of the airline industry: 8 Employment within the industry: 9 Key trends in the airline industry: 9 - Economic forces: 9 - Technological forces: 11 - Socio-cultural forces and political-legal forces / Government Regulations 13 Logistics and supply chain factors

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    Evaluation of Corporate Social Responsibility in the Airline and Air Travel Industry

    the air travel industry over the last couple of decades witnessed a revamped approach and new ways in conducting business. Multiple airlines have adopted various ways of branding themselves but the most common approach was adoption of corporate social responsibility. These companies feature more of giving back to the community and participating in activities entirely different from their main line of operation. This paper conducts an empirical and qualitative evaluation of eight major airlines in

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    Loss of Malaysia Airlines

    Contents Objective 2 Introduction 2 The History of Malaysia Airlines 3 Unprofitable Stage 4 The Causes 6 The Recovery Plan 7 Explanations on government intervention 8 Who is Dato’ Sri Idris Jala? 9 Recommendation 10 Conclusions 11 References 12 Objective The objective of this research paper is to explain the meanings of unprofitable stage of Malaysia Airlines. On the other hand, this paper will also explain the causes of the unprofitable stage and the recovery plan that

    Words: 3457 - Pages: 14

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    Airline Industry, Budget Airlines

    Jetstar, an Australian incorporated company, is a subsidiary of QANTAS currently managed by CEO Bruce Buchanan Industry Both companies operate mainly in Asia Pacific region’s budget passenger airline industry. However, both are not fully integrated as they do not build their own aircraft. Both companies only offer economy class for its flights, which travels within Asia Pacific region and to selected international destinations. Core activities include ? Activity Analysis: First, you

    Words: 2329 - Pages: 10

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    Airline Industry

    FACT SHEET: Industry Statistics System-wide global commercial airlines REVENUES, $ billion % change Passenger Cargo Traffic volumes Passenger growth, tkp, % Passenger numbers, millions Cargo growth, tkp, % Freight tonnes, millions World economic growth, % Passenger yield, % Cargo yield % EXPENSES, $ billion % change Fuel % of expenses Crude oil price, Brent, $/b Non-Fuel cents per atk (non-fuel unit cost) % change Break-even weight load factor, % Weight load factor achieved, % OPERATING PROFIT,

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    Malaysia Airlines Analysis

    In Malaysia, airlines are separated into two; 1) Passenger airlines and 2) Cargo airlines. The passenger airlines in Malaysia are Air Asia, Malaysia Airline System Berhad (MAS), Firefly which is owned by MAS, Layang-Layang Aerospace which is based in Sabah to provide air services to Layang-Layang Island, Berjaya Air which is owned by Berjaya Group, Sabah Air and last but not least Hornbill Skyways which is a helicopter service that operates in the rural area of Sarawak. Other than passenger airlines

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    Branding Satisfaction in the Airline Industry: a Comparative Study of Malaysia Airlines and Air Asia

    Paper Branding satisfaction in the airline industry: A comparative study of Malaysia Airlines and Air Asia Kee Mun, Wong* and Ghazali, Musa Faculty of Business and Accountancy, University of Malaya, 50603 Kuala Lumpur, Malaysia. Accepted 23 March, 2011 Brand is crucial in differentiating the superiority of products or services over others. This is an exploratory study examining the differences in brand satisfaction between Malaysian Airlines (full service airlines) and Air Asia (low cost

    Words: 10614 - Pages: 43

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    Airline Industry

    THE AIRLINE INDUSTRY: Trends, Challenges, Strategies John Wensveen, Ph.D. Dean, School of Aviation Dowling College New York, USA www.dowling.edu President, Airline Visions www.airlinevisions.com The University of Sydney Faculty of Economics and Business Leadership and Policy Seminar Series Sydney, Australia 23 February 2010 Presentation Objectives • Provide background on the global industry • Present a regional analysis • Discuss current and future evolvement of the industry (trends) • Discuss

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    Comparing of the Performance of Malaysia Airlines and China Southern Airlines

    International Development in Accounting Comparing of the performance of Malaysia Airlines and China Southern Airlines Summary The purpose of this report was discovering and analyzing the performance of Malaysia Airlines and China Southern Airlines; and the benefits and problems in the U.S. adopting of IFRS will be mentioned. First, it evaluates the performance of Malaysia Airlines and China Southern Airlines through five ratios analysis which is profitability, liquidity/solvency, working

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    Singapore Airlines. the International Airline Industry

    The International Airline Industry Background The airline industry has been limited in expanding because of national and international regulations. Even the dominant players in this market have only been able to keep their dominance over their own markets, except for United States. In United States, the state owned national flag carriers have been the key players of this industry. But in 1990, the competition started to increase in this industry. This was caused due to deregulation, privatization

    Words: 12121 - Pages: 49

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    The Impact of Deregulation on the Airline Industry

    The Impact of Deregulation on the Airline Industry The aviation industry in the United States was facing several problems such as falling productivity, high inflation, rising labor costs, higher fuel costs and low economic growth. These problems led to the deregulation of the airline industry in 1978 with the Airline Deregulation Act that removed the various controls that influenced the decision power of the companies. The deregulation lasted about three years and the main objective was to increase

    Words: 1307 - Pages: 6

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    Oligopoly in Indian Airline Industry

    A PROJECT REPORT ON “CARTELS IN AVIATION INDUSTRY” (Report submitted on July 12, 2011) SUBMITTED TO: COMPETITION COMMISSION OF INDIA BY: PREETI MECHAN Vth YEAR GUJARAT NATIONAL LAW UNIVERSITY Email: preeti.mechan@gmail.com 1 DISCLAIMER This project report/dissertation has been prepared by the author as an intern under the Internship Programme of the Competition Commission of India for academic purposes only. The views expressed in the report are personal to the intern and do not necessarily

    Words: 9614 - Pages: 39

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    Air Asia

    Taylor's, 47500 Subang Jaya, Selangor Darul Ehsan, Malaysia. A R TI C L E I N F O Art i c l e h i st ory : Received: 9 July 2012; Received in revised form: 13 October 2012; Accepted: 30 October 2012; K ey w or d s Strategic analysis, Region, Low cost, Extensive. ABSTRACT This study examines the extensive strategic analysis of AirAsia Berhad that has enabled it to sustain its competitive advantage as Asia’s leading low cost carrier (LCC). The study demonstrates the diverse business-level, corporate

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    Malaysia Airlines Poor Management Skills?

    becomes a catastrophe: Reflections on the Malaysia Airlines crises and implications for crisis management best practice By Tim Johnson, Chief Operating Officer, Regester Larkin and Jacqueline Ratcliffe, Managing Consultant, Regester Larkin Asia Pacific © Copyright Regester Larkin 2014 All rights reserved. It is every CEO’s worst fear: an event resulting in mass loss of life that becomes indelibly associated with your organisation. Malaysia Airlines experienced two such events in four months

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    Southwest Airline Cast Study

    Southwest Airlines Case Study Southwest Airlines (“Southwest”) and began in 1971 and was founded by Rollin King and Herb Kelleher, servicing Dallas, Houston and San Antonio. Southwest keeps things simple and consistent, which drives costs down, maximizes productive assets and helps manage customer expectations. Southwest is a low-cost air carrier that offers nearly 3,400 flights per day to 72 cities in 37 states. Southwest’s tangible resources include financial resource, physical resource and

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    The Airline Industry

    The Commercial Airline Industry | | The Commercial Airline Industry There are many inventions and advancements that have changed the way mankind lives, communicates, and functions, but few have established a fundamental turning point that has added new breadth to the way we live like the airplane did. Airplanes have allowed us to see and visit parts of the world we would have never dreamed existed. It has also been a key factor to defeating our enemies and protecting our allies overseas

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    U.S. Airline Industry Regulation

    Hasan Sukkar Professor Gray AVSC 2150-X2 3/22/2015 U.S. Airline Industry Regulation Aviation industry has been traditionally marked by continuous change. As other industries, the airline industry required stages of development, with every stage it has its own pros and cons, the stages of development I will discuss are the regulation, deregulation, and re-regulation stages in the aviation industry. The airlines industry during the regulation era, Civil Aeronautics Board was created and

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    Malaysia Air Asia

    Malaysia's Air Asia keen to promote its new product through launch blog or micro-site and insist on a long-term and multi-faceted target. The social media of the Air Asia has been confronting a big change over time due to the revolution of the world. Until immediately, Air Asia currently has opened a Facebook page in 11 countries round the globe and a fans quantity of Air Asia have been named first on Facebook compared to other flies company. Also, Air Asia can be supposed to be in the first post

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    Airline Industry - a Study

    AIRLINE INDUSTRY A STUDY ECO 203 NYC ROSA MARIA MAGPANTAY, RN, BSN, CCRN INTRODUCTION Since the inception of flight in 1903, air travel industry has been a crucial means of transportation for people and products. The invention of the first aircraft hundred-plus years ago brought about a revolution of how people travel. It has been a dynamically changing industry. Air travel remains a large and growing industry. It facilitates world trade, economic growth, tourism and international investment

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    Malaysia Airlines Swot Analysis

    MALAYSIA AIRLINE SYSTEM BHD (MAS). Company Profile Malaysia Airlines started when a joint initiative of the Ocean Steamship Company of Liverpool, the Straits Steamship of Singapore and Imperial Airways led to a proposal to the Colonial Staraits Settlement government to run air service between Penang and Singapore. The result was incorporation of Malayan Airways Limited (MAL) on 12 October 1937. On 2 April 1947, MAL took to the skies with its first commercial flight as the national airline. However

    Words: 1441 - Pages: 6

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    Crisis Communication and the Case Study of Missing Malaysia Airlines Flight Mh370

    CRISIS COMMUNICATION AND THE CASE STUDY OF MISSING MALAYSIA AIRLINES FLIGHT MH370 I. Literature review In a ‘vulnerable’ society that has been easily affected by many different types of crises such as natural and man-made disasters, in disregard of where you live and what you do, no community or organization is immune from crisis. In order to provide clear definitions and deeper understanding crises of all types, scholars have developed theories to handle these events. A wide range of

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    Pegasus Airlines Case Study

    following case study and answer the questions Pegasus Airlines Until 1982, Turkish Airlines was the only airline company in Turkey, and it had no domestic competitors. Over the past 20 years, Turkey experienced a number of financial crises, as well as political turmoil. Pegasus was created in 1989 as a charter airline partnered with the Irish airline Aer Lingus to create all-inclusive holidays. In 2005, the airline changed from charter airline to a low-cost airlines. The Airline became the best

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    Airline Industries

    A low-cost carrier or low-cost airline (also known as a no-frills, discount or budget carrier or airline) is an airline that generally has lower fares and fewer comforts. To make up for revenue lost in decreased ticket prices, the airline may charge for extras like food, priority boarding, seat allocating, and baggage etc. The term originated within the airline industry referring to airlines with a lower operating cost structure than their competitors. While the term is often applied to any carrier

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    A Study of Jetblue and the Airline Industry

    JetBlue Case Study JetBlue is not the airline that everyone thinks of when they consider low cost airlines. Yet it stands as one of the more profitable airlines. This is due to a variety of factors, but it also faces some issues. The company has to adapt to the departure of the founding CEO. Depending on the organizational view of leadership that the firm has this could be problematic. If the view they take is external and most decisions are made based on market conditions, external environmental

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    Air Asia Marketing Strategies

    company: Air Asia Berhad ABOUT THE PRODUCT Air Asia is a low cost airline based in Kuala Lumpur, Malaysia. It operates scheduled domestic and international flights and is Asia’s largest low fare, no frills airlines. Air Asia pioneered low cost travelling in Asia. It is also the first airline in the region to implement fully ticketless travel and unassigned seats. Its main base is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai Air Asia and

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    Airline Industry

    The airline industry is one of the biggest industries in the UK. From October 2007 to November 2008 there have been a total of 238,912,000 passengers flying from UK airports (CAA 2008). Over recent years there has been an increase in the number of airlines going into liquidation. Most recently XL Leisure, which was the UK’s third largest travel operator, went into liquidation in the summer of 2008. This left tens of thousands of passengers stranded at home and abroad. Since the start of the 21st

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    Malaysia Airlines

    Case Study Related to Business Malaysia Airlines (MAS)Facing Challenges in the New Millennium M. Sadiq Sohail, Ph. D• King Fahd University of Petroleum & Minerals College of Industrial Management Department of Management & Marketing P.O. Box 210, Dhahran-31261 Saudi Arabia E- mail: ssohail@kfupm.edu.sa sadiqsohail@hotmail.com Tel: + 966 3 8601764 Fax: + 9663 8602544 • 1. Formerly at Monash University Malaysia. The author is thankful to Ms. Marianne Visvalingam and Ridhi Jain, both undergraduate

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    Airline Industry

    One of the industries which perhaps has shown the most changes in market model is the airline industry in the United States. The airline industry can be analyzed different before and after deregulation and before and after the terrorist’s attacks of September 11th. These events have changed the industry in terms of both airfares and market concentration in major airports. Prior to deregulation in the 1970’s the Department of Transportation (DOT) served its goal by looking after the public

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    Jetblue Airlines - Case Study

    21715 - Strategic Management (Summer Session 2012) Individual Written Case Analysis Case 32 – JetBlue Airlines: Getting “Blue” Again? Sam Lui (00039469) 21715 – Individual Case Analysis Table of Contents Executive Summary................................................................................................................................. 3 1. General and Industry Environment.............................................................................................

    Words: 3608 - Pages: 15

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    Crisis in Airline Industry at Malaysia

    roles for sustainability of airline business. In the global and modern world, business environment also become more complicated and more challenging to the airlines. It is important for airline manager to know because it will help the airline to plan and prepare for any changes that threatens the survival of airline business. The 21st century comes with so many changes, new technologies invented, circular of income of a country increase with better economy situation, air travel demand increasing

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    Crises That Change Airline Industry in Malaysia

    As an oligopolist industry, airline industry is far from free of crisis that will affect the airline industry’s way in approaching the business in order to sustain their potential ability in the industry. Any slump in economics, political and etcetera will massively contribute to the downturn of certain airliners and in more serious cases, rendering the business and eventually might lead to bankruptcy. Malaysian Airlines have had a rough time in some years regarding their financial stability, and

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    Crisis Must Bring Change in the Airlines Industry in Malaysia.

    CRISIS MUST BRING CHANGE IN THE AIRLINES INDUSTRY IN MALAYSIA. INTRODUCTION Airline can be described as provide air traffic services to passenger from origin to destination. Airlines also can be known as oligopoly market structure. This is because only few firms that involve in producing similar or differentiated product, that is air traffic services. Many characteristic or factor that make airline as oligopoly market structure and ca n be categorized as high barrier to entries. Because of that

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    European Airline Industry

    The European Airline industry has gone through a lot in the past century since the establishment of the first public airline after the World War I. Until a few decades ago most of these airlines were national and at least partially state owned, and most of the European countries had at least one, with direct government control. Significant change in this only came in the 1990’s with the appearance of the low cost airlines. While the business model existed for some time (first such in 1973 US), the

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    Airline Industry

    Industry Competition 3 Chapter Outline 3-1 Industry Life Cycle Stages 3-2 Industry Structure 3-3 Intensity of Rivalry among Incumbent Firms 3-3a Concentration of Competitors 3-3b High Fixed or Storage Costs 3-3c Slow Industry Growth 3-3d Lack of Differentiation or Low Switching Costs 3-3e Capacity Augmented in Large Increments 3-3f Diversity of Competitors 3-3g High Strategic Stakes 3-3h High Exit Barriers 3-4 Threat of Entry 3-4a Economies of Scale 3-4b Brand Identity and Product

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    Airline Industry

    Airlines also earn revenue from transporting cargo, selling frequent flier miles to other companies and up-selling in flight services. But the largest proportion of revenue is derived from regular and business passengers. For this reason, it is important that you take consumer and business confidence into account on top of the regular factors that one should consider like earnings growth and debt load. (For more about the consumer confidence survey, see Economic Indicators: Consumer Confidence Index

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