Whrilplool Value Chain
country around the world under brand names such as Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Bauknecht, Brastemp and Consul. Whirlpool’s geographic segments consist of North America, Latin America, EMEA (Europe, Middle East and Africa) and Asia. As of December 31, 2012, Whirlpool has approximately 68,000 employees.
Products & Markets
In North America, Whirlpool markets and distributes major home appliances and portable appliances under a variety of brand names. In the United States, we
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