Bisleri

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    Coke Analysis

    some select parts of the country; however, nationally Coca-Cola India is leading with a market share of 60%. We lead in the concentrated soft drinks (CSD) and non-concentrated soft drinks (NCSD) business; however, in water business we are second to Bisleri nationally. On the brand front, Pepsi is the second most preferred cola brand in the country after Thums Up. In the clear lime category, our Sprite competes with their 7UP and Mountain Dew put together and still leads. Limca is the undisputed leader

    Words: 9099 - Pages: 37

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    Growth

    under Spencer’s Retail which is a part of …. a. Times Group b. RPG Enterprises c. A.V. Birla Group d. Videocon Industries 3. ‘Pureit’, is the name of a water purifier that belongs to the stable of… a. Coca Cola b. HUL c. Nestle d. Bisleri Ltd. 4. Which of the following personalities is NOT the brand ambassador of Omega watches? a. Nicole Kidman b. Abhishek Bachchan c. Cindy Crawford d. Shah Rukh Khan 5. ‘Growth is life’ is the tagline that you would associate with

    Words: 14520 - Pages: 59

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    Parle

    Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack)  Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy)  Parle Bisleri, led by Ramesh Chauhan All three companies continue to use the family trademark name "Parle". Parle Agro Parle Agro commenced operations in 1984. It started with beverages, and later diversified into bottled water (1993), plastic packaging (1996)

    Words: 365 - Pages: 2

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    Bisleri and Kingfisher

    The consumption of bottled water has been increasing consistently over the last decade, even in countries where tap water quality is considered excellent. The point is in spite of being more expensive and less comfortable, why do people prefer packaged drinking water as compared to tap water. The answer to this is dissatisfaction with tap water (especially taste) and health/risk concerns. 70% of the diseases are water borne which leads to serious illness & hence hygienic water is necessity. Packaged

    Words: 377 - Pages: 2

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    Nokia

    meaning of a mobile phone as Nokia. This can be noted in Akshay’s answer when asked about the market response of Nokia, where he compares Nokia to pioneers in other industries. He said, 69 “Excellent… its like what Maruti is for cars… what Bisleri is for mineral water.. the Pioneer” Importantly, the reasons for Nokia’s success were believed to be the features of the phone, as every respondent had only Nokia on mind when asked for the market leader. The marketing strategies implemented by

    Words: 19506 - Pages: 79

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    Bisleri Project

    management in The Market of Branded Water Bottle Industry with reference to “BISLERI” Dr. Sanjay Patro, XLRI Report by 207 Anmol Rohatgi | 218 Gajanan Kulkarni | 220 Heemanish Midde 25th October 2008 Xavier Institute of Management & Research, Mumbai Mumbai University EXECUTIVE SUMMARY The packaged drinking water industry is in the growth stage. A number of leading players have emerged such as Bisleri, Aquafina, Bailey, and Kinley. There are other significant players like Yes, Ganga

    Words: 7089 - Pages: 29

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    Business Analysis

    000 cr industry and growing by 40% every year. PDW was a low margin – high volume business, but it was an attractive proposition for bottlers as it increased plant utilization rates. In this market Coke’s Kinley was pitched against Ramesh Chauhan’s Bisleri and Pepsi’s Aquafina. The product not only faced intense competition but also was difficult to differentiate. Coke positioned Kinley as natural water with the tag line “Bhoond Bhoond Mein Vishwas” (Trust in each drop of water).In early 1999, the parent

    Words: 18493 - Pages: 74

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    Brand Campaign

    (K_35T5XQkIY) 2.a Bisleri500 married couple AD (IIMuvgZq1rk) 3. Bisleri Amazon TVC (UQeXbKV1Jkg) 4. Bisleri Commercial- Mountain Water (GmXFE3mZ7Do) 5. Bisleri Commercial 1.2 ltr (g_29NDIEeOc) 6. Ad film on Bisleri Mineral Water (1ZqAxPTLk8E) Targeting & Positioning: 1. Bisleri is shown as not only the thirst quencher but also shown as saving lives, both for the dragon kid & the human, this establishes the connect as Bisleri helps you stay protected under every condition. The target audience

    Words: 626 - Pages: 3

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    Dabur

    Rexona Fair and lovely , ponds Surf , Nirma , Wheel Maggie, Kisaan , Parle, Britania Nescafe , campa ,Thumsup Wills , India Kings NEW BRAND 1990s ( Indian Brands) Nirma Beauty Soap Dabur Himalaya Fena MTR , Ashirwad , Haldiram Haldiram , Tata tea ,Bisleri Menthol INDIAN CONSUMER SPENDING PATTERN 2% 10% 7% 7% 4% 2% 1% 5% 8% Accessories Books and Music Grocery Personal care 40% Home textile Saving and Investment 4% 8% Clothing Consumer Durables 2% Vacations Eating out Summer

    Words: 8445 - Pages: 34

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    Coca Cola

    Orange is intended to ensure strong presence and competitive advantage in the high potential health segment. Re-entry Strategy: During the re-entry of Coca-Cola in 1993, it had acquired soft drink brands like Thums up, Goldspot, Limca, Maaza, Bisleri soda from its creator Parle. This was intended to get existing strong customer base & brand image in the Indian market. Price Points: The company’s consumer pricing strategy uses competitors pricing as base in addition to considering the targeted

    Words: 7137 - Pages: 29

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    Sai Lanuo

    ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY [A CASE STUDY OF BISLERI] A RESEARCH REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO INDRAPRASTHA UNIVERSITY, DELHI (2004-06) Submitted To : Submitted By : Mrs. Harpreet Kaur Nitesh Kumar BLS INSTITUTE OF MANAGEMENT MOHAN NAGAR GHAZIABAD CONTENTS CONTENTS

    Words: 9966 - Pages: 40

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    Market & Consumer Analysis - Frooti

    by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack) Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy) Parle Bisleri, led by Ramesh Chauhan Parle Agro started operations in 1984 and Frooti was the first product to be rolled out of Parle Agro in 1985. Parle Agro later diversified into bottled water (1993), plastic packaging (1996) and confectionary (2007). Parle

    Words: 4332 - Pages: 18

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    Case

    Ltd(TOI n ET publisher) 127) Sidestreet, High street, Gotsby and Rituals are a range from whom? Rayban 128) Videocon recently brought the electronic division of-Hyundai.........exactly Hyundai Electronics India Ltd 129) Head of Bisleri? He owned lot more brands other than Bisleri...to which co. did he sell? Ramesh Chauhan. [He made a bundle selling ThumsUp,GoldSpot aadi to Coke back in the day] 130) For which item is Tirupur well known as a huge exporter to many parts of the world? Knitted Garments 131)

    Words: 24272 - Pages: 98

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    Marketing Strategy of Coke

    some select parts of the country; however, nationally Coca-Cola India is leading with a market share of 60%. We lead in the concentrated soft drinks (CSD) and non-concentrated soft drinks (NCSD) business; however, in water business we are second to Bisleri nationally. On the brand front, Pepsi is the second most preferred cola brand in the country after Thums Up. In the clear lime category, our Sprite competes with their 7UP and Mountain Dew put together and still leads. Limca is the undisputed leader

    Words: 7449 - Pages: 30

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    Swoat Cke

    overpowered by local companies and Danone. Bottled water does not appear to be a strategic product for TCCC in China.  In India, TCCC improved its position in bottled water substantially over the past few years, taking share from market leader Parle Bisleri through leveraging its existing strength in soft drinks. Local players that are struggling to compete could be potential acquisition targets.  TCCC’s absence from Indonesia’s bottled water market is a concern that needs addressing as this affects

    Words: 8064 - Pages: 33

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    Smm Marketing

    and Limca. Coke has plans to' use quality and hygiene as USPs. Their aim seems to be to expand market by market, Learning from their mistakes. In, 1998 Coke's product line includes, Coca-Cola, Thums Up, Fanta, Gold Spot, Maaza, Citra, Sprite, Bisleri Club Soda and Diet Coke. All India Market Share ‘ 98 | Overall | 48.3% | Coca-Cola | 10.8% | Thums up | 16% | Fanta | 5% | Limca | 10% | Gold Spot | 1.5% | Others | 5% | PACKAGING Coca-Cola India Limited (CCIL) has bottled

    Words: 13697 - Pages: 55

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    Soft Drink Industry

    the retail volume shares of Coca-Cola India and PepsiCo India slipped in 2006, as a result of the growing health concerns caused by the aftermath of the pesticides controversy, both maintained a comfortable lead over the other manufacturers. Parle Bisleri Ltd has steadily gained shares from the carbonates giants over the review period, to emerge as the third ranked company in 2006. The battleground for beverages has moved from carbonates to bottled water and fruit/vegetable juice, with manufacturers

    Words: 4470 - Pages: 18

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    Field Study for Channel Management

    following companies. 1. HUL Foods division 2. HUL personal care division 3. HUL beverages division 4. P&G 5. GlaxoSmithkline 6. Dabur 7. Cavin Care 8. Anchor 9. Britannia 10. Parle Soft drinks (Frooti,Appy Bisleri) 11. Reckitt Benkiser 12. Pepsi brands 13. United Breweries 14. Movies 15. Bennet & Coleman Group of Publication 16. Bajaj Home Appliances 17. Kenstar Home Appliances 18. LG (CTVs,WM,Refrigeratores,Microwaves) 19. Samsung

    Words: 704 - Pages: 3

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    Green Rubber

    products Edible oil Note: *R&G Mn tonnes 000 tonnes 000 tonnes Mn crates Mn crates 000 tonnes 000 tonnes US$ mn US$ mn US$ mn Mn tonnes 30 870 20 65 284 750 120 653 174 326 13 Britannia, Parle, ITC HLL, Tata Tea Nestle, HLL, Tata Tea Parle Bisleri, Parle Agro, Coca Cola, Pepsi Coca Cola, Pepsi Pillsbury, HLL, Agro Tech, Nature Fresh, ITC SmithKline Beecham, Cadbury, Nestle, Amul Amul, Britannia, Nestle Cadbury's, Nestle HLL, Nestle Ruchi Soya, Marico, ITC Agrotech 78 28 15 31 49* Source:

    Words: 8552 - Pages: 35

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    Hanoi

    firms and then moved to advertising in Dubai where she met her husband Sujit. Her world now revolves around their two angels, Simone and Ethan. Anuri Mehta née Desai (Bahram) had her heart set on ‘marketing’ and has worked with Tata Infomedia and Bisleri . Now with Hindustan Unilever Limited, she is working on brands like Surf & Kissan. After becoming a mother to adorable Aryan, she is now brand manager for Swirls ice-cream. Arish Dastur (Barham) graduated in Neuroscience and Religion from Oberlin

    Words: 40944 - Pages: 164

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    Fsdfdsf

    youtube.com/watch?v=R_K8JNDqwaQ) 3. ‘Stay by my side’ Vodafone (http://www.youtube.com/watch?v=4s1uS1ZDPN4) V/s ‘Zoo Zoo’ Vodafone (http://www.youtube.com/watch?v=0GFr_GSjYPI) 4. ‘Go back to mountain’ Bisleri (http://www.youtube.com/watch?v=fN0eIk7pa4c) V/s ‘Kiss to drink’ Bisleri (http://www.youtube.com/watch?v=ImcUsXaXkLs) 5. ‘Dhak Dhak’ Hero Honda (http://www.youtube.com/watch?v=9pvLwVBb0Ao) V/s ‘Hum mein hain Hero’ Hero Honda (http://www.youtube.com/watch?v=Yc0CVEuUvRs) 6. ‘India’s

    Words: 551 - Pages: 3

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    Words

    then tabulated, analyzed and the result extracted. In the third part, method adopted for competitors analysis involved surveying and observational study of all the competitive brands of KINGFISHER IBF’s packaged drinking water such as Aquafina, Bisleri, Oxyrich, Kinley etc. followed by the comparison of same. To conducting the observational study, a large data has been collected while visiting the various outlets, restaurants, corporate offices by way of discussions. The data collected has further

    Words: 8071 - Pages: 33

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    Review on the Effectiveness of Brand/Product Placement in Films and a Comparison Between Brand Placements in Hollywood and Bollywood Films

    films (Anshul Rathi, Bhaskar Pant, Alpa Rathi, 2006): Film name | Brands placed | Hollywood/ Bollywood | 3idiots | Acquafina, Samsung mobiles, Volvo, Air India, Airtel, Fortis, Mahindra Flyte | Bollywood | Jab We Met | Indian Railways, Bisleri, Toyato, BMW, Mercedes, SBI ATM, Cadbury 5Star, Tourism destinations (Manali, Bhatinda, Mumbai, Shimla) | Bollywood | Krrish | Bournvita, Tide, Lays, Hero Honda, Star Plus, Singapore Tourism | Bollywood | The Social Network | Harvard

    Words: 3215 - Pages: 13

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    Bisleri

    include Parle Bisleri, Kinley, Aquafina, Oxyrich and Bailley. There is an increasing competition in this sector to which these companies are trying to keep up with. BISLERI: It’s all history Bisleri was basically an Italian company which derived its name from its founder Dr. Felice Bisleri. In 1967, it had set up a plant in Mumbai with a view to market bottled water in India. However it was unsuccessful and wanted an exit from the market. In 1969, parle bought Bisleri but did not see

    Words: 859 - Pages: 4

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    Pankaj

    campaigns remained limited to recognised urban centres, such as Kolkata, Patna and Guwahati.  Bottled water and carbonates also continued to be the largest soft drinks’ categories in 2013. As such, Pepsi (PepsiCo), Thums Up (Coca-Cola) and Bisleri (Parle Bisleri) continued to be the most visible brands in terms of off-trade volume sales in 2013. In juice, Maaza (CocaCola), Slice (PepsiCo) and Frooti (Parle Agro) all vied for the leading positions. Prospects  Soft drinks off-trade value sales are

    Words: 13673 - Pages: 55

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    International Marketing

    overpowered by local companies and Danone. Bottled water does not appear to be a strategic product for TCCC in China.  In India, TCCC improved its position in bottled water substantially over the past few years, taking share from market leader Parle Bisleri through leveraging its existing strength in soft drinks. Local players that are struggling to compete could be potential acquisition targets.  TCCC’s absence from Indonesia’s bottled water market is a concern that needs addressing as this affects

    Words: 8052 - Pages: 33

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    Report on Keerthi Packaged Drinking Water

    so diverse, the packaging varies depending on where the beverages are being sent. 4.4 QUALITY CONTROL In endeavor to maintain strict quality controls each unit purchases pre-forms & caps only from approved vendors. This has not only helped BISLERI improve its packaging quality but has also reduced raw material wastage & doubled production capacity. You can be rest assured that you are drinking safe & pure water when you consume KEERTHI. KEERTHI is free of impurities & 100% safe. Enjoy the Sweet

    Words: 5602 - Pages: 23

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    Bisleri

    On RETAILERS SURVEY IN JAIPUR WITH SPECIAL REFERENCE TO BISLERI By ANIRUDH SINGH A0101908125 MBA Class of 2010 Under the Supervision of Mr. GAURAV CHANDHIOK. FACULTY Department of IT In Partial Fulfillment of Award of Master of Business Administration AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA 2009 1 LETTER OF TRANSMITTAL Mr. Neeraj Kumar D.G.M Rajasthan Bisleri Int.Pvt.Ltd. Jaipur (RAJ.) Dear Sir, June 30 2009

    Words: 11180 - Pages: 45

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    Cocacola

    000 cr industry and growing by 40% every year. PDW was a low margin – high volume business, but it was an attractive proposition for bottlers as it increased plant utilization rates. In this market Coke’s Kinley was pitched against Ramesh Chauhan’s Bisleri and Pepsi’s Aquafina. The product not only faced intense competition but also was difficult to differentiate. Coke positioned Kinley as natural water with the tag line “Bhoond Bhoond Mein Vishwas” (Trust in each drop of water).In early 1999, the parent

    Words: 18663 - Pages: 75

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    Introduction

    marketing reduce the products. The nutrition facts it stated that the organic shelled of introduced to the product. To the introduction of a variety of drinks marketed as delivering. I prepare the two companies comparative study of Sun rich Aqua Vs Bisleri mineral water or mountain water. I prepare the ozonated water treatment plant with mineral water resources. It is the stage purification process which include filtration and ozonisation mineral water.

    Words: 3343 - Pages: 14

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    Case Study Bisleri

    Case Study Objective- Bisleri International was looking for expansion and that the Company wanted to make a strong foothold in North India, especially in the regions of Gorakhpur, Varanasi, Allahabad and other parts of Northern India. The Company was planning to set up new plants and that wanted to add more franchisees in their list. Strategy - The Strategy was to make probable associates aware about the plans of Bisleri International expansion in Northern India through focused communication

    Words: 706 - Pages: 3

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    Fruit Flavored Water

    Launch of Bisleri fruit flavored water. Submitted in partial fulfillment of Marketing Management course curriculum. Submitted By:- Mohan Singh Sikarwar MBA-Entrepreneur Amity Business School EXECUTIVE SUMMARY This project is about Bisleri International ltd

    Words: 3484 - Pages: 14

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    Market Research for the Product of S.B Beverages

    stream, Kinley will have a dominant role in the drinking water segment in Andhra Pradesh. When Coca-Cola entered the pure water segment in Andhra Pradesh a year-and-half ago, 80 per cent of the then mineral water segment was in the hands of rival Bisleri of Ramesh Chauhan. The source claimed that in the past 18 months, Kinley has been able to capture 40.8 per cent of the pure drinking water segment in Andhra Pradesh, reducing Bisleri's market share to just 38 per cent. According to the source, Andhra

    Words: 7160 - Pages: 29

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    Punishment Communication

    concerning the recommendation for disciplinary action against you. 1. On 15th of September 2015 you were issued a charge sheet for alleged ‘Gross Misconduct’ on duty. You were charged for physical/verbal assault and threatening a fellow employee of Bisleri International. Given the seriousness of the offences levelled, you were suspended pending enquiry and asked to submit within 48 hours, a written explanation as to why no disciplinary action should be initiated against you. 2. On 26th of September

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    Types of Goods

    Substitute Good: Different goods that, at least partly, satisfy the same needs of the consumers and, therefore, can be used to replace one another. Such as margarine and butter, tea and coffee, petroleum and natural gas, coke and pepsi, aquafina and bisleri. Examples- 1) margarine and butter, tea and coffee. 2) petroleum and natural gas (used for heating or electricity) 3) The demand for Rice Krispies cereal, which is a very narrowly defined good as compared to the demand

    Words: 971 - Pages: 4

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    Pooja

    T +91 484 406 4541 KOLKATA 10C Hungerford Street 5th Floor Kolkata 700017 T +91 33 4050 8000 MUMBAI 16th Floor, Tower II Indiabulls Finance Centre SB Marg, Elphinstone (W) Mumbai 400013 T +91 22 6626 2600 MUMBAI 9th Floor, Classic Pentagon, Nr Bisleri, Western Express Highway, Andheri (E) Mumbai 400099 T +91 22 6176 7800 NOIDA Plot No. 19A, 7th Floor Sector – 16A, Noida 201301 T +91 120 7109 001 PUNE 401 Century Arcade Narangi Baug Road Off Boat Club Road Pune 411001 T +91 20 4105 7000 For more

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    Assignment for Coca Cola

    presence in the packed drinking water segment though Kinley. Although Kinleys expansion is slow as of now, Kinley has a huge potential of expansion. Thus Coca cola as a company should focus on the expansion of Kinley as a brand and take it up to Bisleri ‘s level of trust. Supply chain improvement – Supply chain can be a major cost sink hole with the transportation costs always rising. Coca cola’s complete business is based on transportation and distribution. There will always be possible improvements

    Words: 7164 - Pages: 29

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    Summer Internship S&M in Hccbpl

    Margin Minder amongst all available brands: 66.67% ii. Current Market Share of Kinley Water in Varanasi City= 18% Numbers of other competitors (18) and their current market share: Brands/Product (Water) | Market Share (%) | Aquafina | 23 | Bisleri | 15 | Bailey | 10 | Rail Neer` | 5 | Himalaya | 4 | Kingfisher | 2 | Others/Locals (namely AquaSure, AquaTika, AquaBerg, AquaSnow, AquaPeya, Oras, Yes, Kashi Jal, Jeevan, Shivam Jal, Himalayan Jal, Mc Dowels) | 23 | Number of NDs= approx

    Words: 17851 - Pages: 72

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    Swot Coca Cola

    overpowered by local companies and Danone. Bottled water does not appear to be a strategic product for TCCC in China. In India, TCCC improved its position in bottled water substantially over the past few years, taking share from market leader Parle Bisleri through leveraging its existing strength in soft drinks. Local players that are struggling to compete could be potential acquisition targets. TCCC’s absence from Indonesia’s bottled water market is a concern that needs addressing as this affects

    Words: 8068 - Pages: 33

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    Marketing Magazine

    questions.A cold war on the cards?! Over the past week you might have seen a cute blue monster peeping out of television sets, newspapers, hoardings and web pages. Say hi to Bisley, the new friendly neighbourhood mascot for bottled water brand Bisleri which has returned after almost 2 years ! OCTOBER 2011 20 BUZZ THE CROSSWORD Clues Across 1. Which company recently launched this new mascot? The name of the company can also be said to be the generic name of the product category. 2

    Words: 5566 - Pages: 23

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    Swot Analysis Bisleri

    SWOT ANALYASIS REPORT ON BISLERI INTERNATIONAL PVT LTD. INDEX |S.R. NO. |TOPIC |PAGE NO. |REMARK | |1. |INTRODUCTION | | | |2. |STRENGTH OF BISLERI COMPANY |

    Words: 2530 - Pages: 11

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    Spanish Culture

    used by adults. 8.SPRITE Sprite is a good product at cola and contains at lemon flavor. And preferred by all age of people. 9.KINLEY WATER Kinley water is a fresh and mineral water and market competitor of Bisleri and Aquafina. 10.MINUTE MAID In Minute maid pupply orange cold drink no gas only based on orange juice. It is a non-aerated soft drink and market competitor of Tropicana Twister. 11.DIET COKE Diet Coke is sugar

    Words: 9852 - Pages: 40

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    Nokia in India

    meaning of a mobile phone as Nokia. This can be noted in Akshay’s answer when asked about the market response of Nokia, where he compares Nokia to pioneers in other industries. He said, 69 “Excellent… its like what Maruti is for cars… what Bisleri is for mineral water.. the Pioneer” Importantly, the reasons for Nokia’s success were believed to be the features of the phone, as every respondent had only Nokia on mind when asked for the market leader. The marketing strategies implemented by

    Words: 19506 - Pages: 79

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    Aquafina

    People are moving towards moving packs that they can carry to their work. So pepsi has intended its AQUAFINA 500 ml bottle pack into the category bottle pack. Main competitors of AQUAFINA is Bislery or better to say strongest competitors of Bisleri in the pack is AQUAFINA. Other contender of AQUAFINA is Bailley (Parle) , Kinley(Coca-Cola). Bislery etc. Distrbution channel of AQUAFINA is strongest in noida so it has better edge. MARKETING FLOW IN CHANNEL

    Words: 4587 - Pages: 19

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    Marketing Information System

    iii) Brings About Progress and Awareness Market segmentation not only enables the manufacture to develop a suitable product for the consumers of a segment but also helps bring about a level of progress and general awareness. For example in India Bisleri followed by others entered the packaged water industry. Thereby bringing in a positive development and also creating public awareness about the need for pure drinking water. iv) Achieving Marketing Objectives Market segment enables a company to identify

    Words: 73651 - Pages: 295

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    Gujarat Bottling Company vs Coca Cola

    companies owned and controlled by Mr. Ramesh Chauhan and Mr. Prakash Chauhan, respondents Nos. 3 and 4. The said group was manufacturing under trade marks bearing the names "Gold Spot," "Thums Up," "Limca", "Maaza," "Rim Zim" and "Citra" as well as "Bisleri" club soda. They had arrangements with bottlers in different parts of the country whereunder the bottlers prepared beverages from the essence/syrup supplied by the Parle group and after bottling the same the beverages were sold under the names for

    Words: 15284 - Pages: 62