Premium Essay

Ziba

In: Business and Management

Submitted By arcticgeronimo
Words 667
Pages 3
M5A1 Case Study
General Electric
Paul D. Balmforth
Excelsior College

M5A1 Case Study
General Electric General Electric; many years ago, found themselves with declining sales for their appliances. General Electric instead of just accepting a declining market share General Electric instead chose to invest in the development of new product innovation and comprehensive brand positioning (Person Education). General electric focused on developing appliances they had limited distribution, that provided capabilities and dependability that created in excitement in customers, and that allowed the company to charge high end prices for their products.
Limited Distribution Strategy As General Electric looked at how to market their Profile and Monogram appliance products they chose to use a limited distribution strategy. Through the use of a limited distribution strategy General Electric not only enhanced the image of their appliance products but shopping experience for their customers. By limiting who could sell their upper end appliances and mandating how they would be displayed and supported allowed General Electric to differentiate their Profile and Monogram appliance lines from their competitors. By incorporating a limited distribution strategy, General Electric was able to brand their Profile and Monogram appliance lines as exclusive upper end products. This exclusivity created a perceived higher value placed on the product by their consumers. These tried and true marketing strategies allowed General Electric to; not only recoup their market losses, reestablish themselves as a market leader in appliances. Not only were the Profile and Monogram products well worth their asking price, shopping for these brands provided a unique shopping experience. No longer was the customer viewing appliance shopping as a chore but as an experience that was looked forward…...

Similar Documents

Premium Essay

Chanting Bird

...common stock of Pirates Corporation for $516,000 cash. Mets is accounting for this investment using the equity method. On the date of acquisition, the fair value of Pirates' net assets was $1,240,000. Mets has determined that the excess of the cost of the investment over its share of Pirates' net assets is attributable to goodwill, which will be amortized over the maximum allowable period. Pirates' net income for the year ended December 31, 2002, was $360,000. During 2002, Pirates declared and paid cash dividends of $40,000. There were no other transactions between the two companies. On December 31, 2002, the investment in Pirates should be recorded as a.|$392,400.| b.|$608,400.| c.|$612,000.| d.|$624,000.| ____ 14. On April 1, 2002, Ziba Inc. purchased as a temporary investment $100,000, face amount, 10% U.S. Treasury notes; they pay interest semiannually on January 1 and July 1. The notes were purchased at 102. Which of the following entries correctly records this purchase? a.|Trading Securities--10% U.S. Treasury Notes.. 100,000Interest Receivable.......................... 2,500Premium on Trading Securities................ 2,000 Cash....................................... 104,500| b.|Trading Securities--10% U.S. Treasury Notes.. 102,000Interest Receivable.......................... 2,500 Cash....................................... 104,500| c.|Trading Securities--10% U.S. Treasury Notes.. 100,000Interest......

Words: 1435 - Pages: 6

Premium Essay

Suzuki

...Ziba’s Mind Share of the Market Patrick Kerin Excelsior College If ever a company wants to launch a new business or product it would only make sense to have the best of minds behind the launch. Ziba Advertising & Consultant Agency offer such talent pool. What is unique about this company is that they understand that much goes into a project long before research and development take off. Their unique approach begins with the idea of concentrating on market equity, which when translated means to get the customer mind share as opposed to the market share. When you do this effectively then your brand and customer loyalty meld at the point that profits are soon to follow. Unique to the Ziba agency is that it is composed of 18 nationalities, 25 spoken languages, and 42 fields of expertise (Pinter, D., 2012). Of this diverse network of marketing minds they are composed into seven different discipline groups that uniquely come together and offer a full range of ideas and mindsets (Ziba.com, 2012). Over the 18 years that they have been in business, they formulated areas of concentration in consumer insights and trends, industrial design, environmental design, communication design, interaction design, client relations, creative services, and business development (Ziba.com, 2012). The professional structure of the company in and of itself is an art form of marketing genius that you can’t help but to feel a sense of security once you put your business, product or......

Words: 901 - Pages: 4

Premium Essay

Auditing

...This is according to the interviews with the Ministry officials’. Based on studies of documents from police sources and interviews with officials from the Ministry of Works, a number of black spots had been noted where several crashes had occurred. Some of the noted black spots which have not been acted upon by the Ministry (Engineerin-Chief) are shown on table 4.2: Table 4.2: Black spots which have not been addressed by the Ministry Region Morogoro Dodoma Mbeya Tabora Arusha Mtwara Kigoma Black spots which have not been addressed by the Ministry Msimba, Kidahi, Iyovi, Mikumi National Park, Ibuti, Tabu Hotel, Mtumbatu and Magengeni. St Gasper Hotel, Ihumwa and Msembeta. Mlowo, Ihanda, Wawa mjini, Maporomoko and Ilomba. Bulyangombe, Ziba, Mgongolo and Udutu. Kambi ya Mkaa, Radio Habari maalumu, Mbuga Nyeupe, Kisongo and Silalei. TRA, Coco Beach, Mahenge, Msijute, Jida, Tokula Base, Mkuti, Mtandi and Masasi Mbovu. Manyovu, Bangwe, Mwembetogwa, Gungu, Veta, Kibirizi, Kigoma kati, Ujenzi, Mlole, Mayange, Kidiama, Kosovo, Busunzu and Mshindu. Sources: Road accidents reports – Police (2011) The Ministry has not carried out a comprehensive study or assessment of road crashes in relation to road conditions. The only planned method was to use Road safety Audits which so far the Ministry has not frequently conducted. Through the road safety audit reports, the Ministry was not able to come up with useful information on how best they should alter the speed limit according to......

Words: 31054 - Pages: 125

Free Essay

Work Ethics

...(friendship and forgiveness) | | | |Winston of Churchill: One Bear's Battle Against Global Warming by Jean Davies Okimoto (citizenship, conservation, responsibility) | | | |Wolf! Wolf! - John Rocco (trustworthiness, cooperation, friendship) | | | |Ziba Came On A Boat - Liz Lofthouse (empathy, culture, hope) | | | |Zoe the Misfit - Ellen Dee Davidson (acceptance, respect for differences, friendship) | | | NOTE: AS YOU CONSIDER DEVELOPING CHARACTER THROUGH THE CURRICULUM IT MAY BE HELPFUL TO KNOW WHAT STUDENTS ARE READING: The Young Adult Library Services Association has just announced this year's......

Words: 1003 - Pages: 5

Free Essay

Marketing

...the Qur’an : a new reading, Gainesville : University Press of Florida. Ch 1 (English) (extra reading)Arabic version online: http://www.eself-learning-arabic.cornell.edu/publications/NHB_WomansIdentity_Arabic_2007.htm | week 7(Oct 28)( Oct 30) | LECTURE: Quwamah, Midterm Exam | Wadud & BarazangiAmina Wadud, 1999, Quran and Woman, Ch 4 Nimat Hafez Barazangi, 2004, Woman's identity and the Qur’an : a new reading, Gainesville : University Press of Florida. Ch 3-4 (English) (extra reading)http://www.womenundersiegeproject.org/blog/entry/the-myth-of-how-the-hijab-protects-women-against-sexual-assaultArabic version online: http://www.eself-learning-arabic.cornell.edu/publications/NHB_WomansIdentity_Arabic_2007.htmmore on Quwamah: Ziba Mir-Husseini, Quwama, Decoding the 'DNA of Patriarchy' in Muslim Family Laws Equality in the Muslim Family, http://www.musawah.org/decoding-dna-patriarchy-muslim-family-laws | week 8(Nov 4) (Nov 6) | lecture : Divorce, Nushuz Polygamy Custody, Inheritance | same | week 9(Nov 11) (Nov 13) | Lecture : Hadith interpretation: Women’s leadership Lecture: Bay’ah | REQUIRED WEEKLY READING:Fatima Mernissi, The Veil & the Male Elite, Women around the Prophet, 1991, ch 3-4 Nimat Hafez Barazangi, 2004, Woman's identity and the Qur’an : a new reading, Gainesville : University Press of Florida. Ch 3-4 (English) (extra reading)Arabic version online:......

Words: 3002 - Pages: 13

Free Essay

At - Oldtidskunskab Og Idræt

...Idræt og Oldtidskundskab Idræt og Oldtidskundskab AT6 Kampen for det gode liv – den ideale krop AT6 Kampen for det gode liv – den ideale krop Catarina N. Larson og Ziba H. Nouri 3. D Catarina N. Larson og Ziba H. Nouri 3. D Oneliner 3 Underspørgsmål 3 Diskussion af metoder, materiale og teori 3 Anvendte metoder Anvendt teori uNDERSPØRGSMÅL OG DELKONKLUSIONER 4-6 Hvordan så den ideale krop ud i antikken? Hvilke midler anvendte man til at opnå denne krop? Hvordan ser den ideale krop ud i dag? Hvilke midler anvender man, i dag, for at opnå denne krop? Hvilke af disse anvendte midler er sundest? Sammenfattende konklusion 6 Litteraturliste 7 BILAG___________________________________________________________8__ Perspektivering til studierapport 9 Oneliner: I hvor høj grad kan den ideale krop opnås? Underspørgsmål: 1. Hvordan så den ideale krop ud i antikken? 2. Hvilke midler anvendte man til at opnå denne krop? 3. Hvordan...

Words: 2136 - Pages: 9

Premium Essay

Sharia Law

...insubordination but also to their sexual, emotional 35 FA Begum. 'Interpretation of the Islamic Jurisprudence in the spirit of the International Human Rights Norms and the Convention on the Elimination of All Forms of Discrimination Against Women.' Rabat Round Table Discussion on Women Leading Change in the Muslim World. Ministry of the Interior, Morocco and Wellesley Centers for Women, 16-17 May 2011. Rabat, Morocco. Call For Submissions/Writers: 'Culture And Human Rights: How Can We Challenge 'Cultural' Excuses For Gender-Based Violence? Gender Across Borders.' http://www. awid.org/Library/Call-for-Submissions-WritersCulture-and-Human-Rights-How-canwe-Challenge-Cultural-Excuses-for-Gender-Based-Violence, (accessed 19 September 2011). MH Ziba. 'The Construction of Gender in Islamic Legal thoughts and Strategies for Reform.' (2003) Hawwa. 7. 'How Have Policy Approaches to Polygamy Responded to Women's papers.' ssrn.com/ so13/ .. ./SSRN ID 1360230_code372694.pdf? 36 37 38 Copyright of full Text rests with the ori9lnal owner and, except as permitted undef the Copyright Act 1968, copying this copyright materlalls prohibited without the permission of the awnl!( or agent or by way of it IIC<:'flce from CoPY~9ht Agency Umlted. for InformaUon abollt such IIcenc~, contact the Copyright Agency Umlte<;l Ofl (Ol) 9]~7600 (ph) or ( Ol ) 93947601 (fax) 39 and physical abuse in the hands of their husbands. 39 Conversely, legislation criminalizing and prohibiting polygny has been......

Words: 13720 - Pages: 55

Free Essay

Raphael’s Process for Painting

...during Raphael's time are quite different than today's paintings. Raphael used what was called Quattrocento painting, which was Italian and referred to the late Middle Ages or early Renaissance. Raphael had to combine standard mixtures to create colors for landscape, such as blues for skies and greens for vegetation. He also used materials that were not associated with Quattrocento in order to express intense blues of skies in a painting as an example. Although the canvas itself is in the Florentine style, many of the elements of his paintings reflects a Roman influence. "For example, the figures of the Madonna and Child are joined by that of the infant John the Baptist in natural poses, instead of more traditional icon-like figures" (Zibas, 2014, The Alba Madonna by Raphael, para 6). Raphael is considered one of the finest draftsmen in the history when it comes to western art, by using his drawings to plan out his compositions. As a draftsman, Raphael would prepare his paintings in advance on paper. He would use his capability to draw different renderings that helped him refine his poses and compositions. He was able to do this to a greater extent than most other painters of that time. Raphael drew so he could study the individual or group figures, as well as the details like the feet, limbs, landscape and head. Most of Raphael's drawings are rather precise. He did not just draw just one rendering of his proposed painting; he would often draw many before he......

Words: 835 - Pages: 4

Premium Essay

Ziba Case Study

...designers at ZIBA based in Portland, Oregon are experts at capturing what consumer’s want. This case study will discuss what occurs before Ziba develops or designs an advertising program. It will also discuss how Ziba contributes to brand recognition for product promotion in the marketplace and it’s effectiveness. Finally, this case analysis will explain how Ziba contributes to brand loyalty of a product and summarize concepts mentioned throughout this essay. Ziba is a design and innovation consultancy, a team of designers, strategists, thinkers and makers with a passion for solving problems while understanding people (Ziba, 2012). In order to understand what people want a team of designers at Ziba put a tremendous amount of work into consumer research before any product development begins. This extensive research is formulated into consumer incite by discovering new information and turning it into something unique that will attract consumers. An advantage that Ziba has over several design consultant agencies is their diverse staff of thinkers and strategist. This diversity not only contributes to product design, it also gives a 360-degree view of the target consumer. In developing an advertising program, marketing managers must always start by identifying the target market and buyers motives (Kotler, 2012). Ziba identifies their advertising objective by knowing their costumer, understanding what motivates consumers and identifying their values. Ziba has an......

Words: 904 - Pages: 4

Premium Essay

Managing Change

...brainstorming sessions, Charity Investmentlimited was able to determine the acceptance level of the proposed project. Though, most of the employees were favourable to the use of change consultants to decipher the numerous advantages of the proposed project of the organization. They argued that change consultants usually have the required skills in business transformation and they are also independent and are likely to give objective and rational solutions. Though, some were opposed to that suggestion. However, it was concluded that a change consultant be engaged for risk reduction and cross fertilisation of business transformation experience and knowledge from other business / industries. ZIBA consulting was therefore engaged to assist Charity Investmentthrough this project/change. ZIBA consulting is well known for their knowledge, experience and skills and they are also conversant with the business domain (food and beverage industry). The use of the consultant went well as there were no problems encountered in engaging them being a highly recommended consultant. They got the co-operation of everyone in the business as they also had access to the right people. Data gathering was much easier, as they made use of questionnaires, one-to-one interviews, group interviews, observation and inspection. The consultants were independent and were able to propose objective and rational solutions. It was a consultancy team of 12 people. iv. The process for implementing the change...

Words: 3757 - Pages: 16

Premium Essay

Noclue

...Service Center locations as convenient places for customers who want to fly in, drop off a pack- HARLEY MANNING AND KERRY BODINE • 9 Figure 1-1: The Customer Journey Discover Leave Re-engage Get support Evaluate Use Buy Access age, and fly back out again as quickly as possible. They even had a name for this type of customer — the Frisbee. FedEx thought that Frisbees accounted for the majority of walk-in traffic at these locations. FedEx management believed they had been doing a pretty good job of serving these customers. But satisfaction surveys told them that not all customers were pleased with the experience. So in 2000, FedEx hired Ziba, a design and innovation consultancy, to help redesign the customer experience at the FedEx World Service Center locations. As part of that work, Ziba interviewed and observed FedEx customers to determine how they shipped packages and how they thought about shipping packages. The results of the study were surprising. Only about 10 percent of the service-center customers were Frisbees. The rest fell evenly into three behavioral clusters based on how prepared they were when they S R 10 • OUTSIDE IN walked in the door, and how much help they wanted from a FedEx employee. Of these groups, the most intriguing of all were the ones that FedEx dubbed Confirmers. Confirmers are, in a word, uneasy. They walk in the door well prepared, with wrapped packages and a clear sense of how long it will take the......

Words: 10622 - Pages: 43

Premium Essay

Marketing

...challenging the number 1 – Kellogg DECIDING WHICH MARKETS TO ENTER 5 146 152 155 162 171 Global marketing research 173 Learning objectives 5.1 Introduction 5.2 The changing role of the international researcher 5.3 Linking global marketing research to the decision-making process 5.4 Secondary research 5.5 Primary research 173 174 174 175 177 181 A01_HOLL6227_05_SE_A01.qxd 5/21/10 11:11 AM Page ix CONTENTS ix 5.6 Other types of marketing research 5.7 Setting up an international MIS 5.8 Summary Case studies 5.1 Teepack Spezialmaschinen GmbH: organizing a global survey of customer satisfaction 5.2 Tchibo: expanding the coffee shops’ business system in Eastern Europe 5.3 Video case study: Ziba Questions for discussion References 8 203 203 204 204 213 219 224 227 The sociocultural environment 233 Learning objectives 7.1 Introduction 7.2 Layers of culture 7.3 High- and low-context cultures 7.4 Elements of culture 7.5 Hofstede’s original work on national cultures (the ‘4 + 1’ dimensions model) 7.6 The strengths and weaknesses of Hofstede’s model 7.7 Managing cultural differences 7.8 Convergence or divergence of the world’s cultures 7.9 The effects of cultural dimensions on ethical decision-making 7.10 Social marketing 7.11 Summary Case studies 7.1 Lifan: a Chinese sub-supplier and brand manufacturer of motorcycles is aiming at the global market 7.2 IKEA catalogue: are there any......

Words: 33515 - Pages: 135

Premium Essay

Infant Mortality

...Children’s Healthcare of Atlanta and local hospitals has been stated for free monthly screening however this provision will depend on the ability of groups in Atlanta to raise funding for this provision. Ashman (2005) states: “In urban areas such as Atlanta, Georgia, the poverty level affects the rates of infant mortality. Individuals with lower incomes and lower job status have a greater likelihood of experiencing the loss of an infant due to lack of financial accessibility to prenatal care than individuals from higher income environments such as White Plains, New York.” Ashman states that the key in reduction of infant morality begins with “addressing financial accessibility in underprivileged urban areas such as Atlanta. The work of Ziba Kashef entitled: “Persistent Peril: Why African American Babies Have the Highest Infant Mortality Rate in the Developed World” relates that African American women “have long had higher rates than whites of low-birth weight and preterm babies, the leading cause of infant mortality or death in the first year of life.” (2006) Kashef relates a recent study reported in the Journal of the American Medical Association, which relates that “one particular disparity – the gap between black-white baby deaths – has not just persisted by actually grown in recent years despite federal efforts to eliminate the difference.” (Kashef, 2006) Kashef additionally states that research has “debunked the notion that socioeconomic status and related factors are......

Words: 9604 - Pages: 39

Premium Essay

Ziba Marketing

...1.Ziba is very serious about the first step in the marketing process, as the company devotes much time to an extensive research of the marketplace and consumer needs. Ziba's approach stresses the importance of the connection with consumers on a deep emotional level. The company attempts the first step answering numerous questions related to consumer's needs, motivation and values, at it's important to understand consumers. The company constantly tests and refines its products, examines the market and competition long before starting the actual design process. 2. Ziba takes a new approach to the design process, it analyzes the customer needs from many different angles – the experience that consumers had in past, it examines competition, context and trends of the marketplace. The company focuses on a deep research of consumers' values before creating new product. Ziba indeed attempts to create a whole new brand experience to steer their clients away from the trap of “marketing myopia”. Also, I think the fact that Ziba's staff is so internationally diverse may be helpful in avoiding the marketing myopia. In such a mix of culture, intellect and experience chances to create a profound product can be significantly higher. 3. - Production concept. Ziba doesn't seem to be very very concerned about affordability of its products. It rather focuses on the whole experience, on the creation of the unique product that would delight customers. It doesn't necessarily mean that it has......

Words: 477 - Pages: 2

Free Essay

Sermon

... distress for Christ sake for when I am weak then am I strong. The kind of weakness that goes this way: Our eyes are blind folded, our ears are plugged, our mouths are gagged and our feet are chained. The only part of us that is mobile is our knees. When we fall on our knees and cry Father I stretch my hands to you, if thou forsake me where will I go? Today we are still benefiting from that great beneficence of God. I know someone who has blessed us for us to be who we are today. Your father, Mother or Pastor may not be praying for you, I know Jesus Christ will never stop interceding for you. Just accept His invitation and come to Him just as you are. VS 3 – Ziba did not call Mephiboseth by name, rather by his situation. Jonathan has a son but he his crippled on both feet. You can liken Ziba to your household enemy that will do anything to divert your blessing. Somebody is here today; you have been described with your situation rather than being called by your name. As a matter of fact the name has labeled you with a bad name. I decree in the name of Jesus that from today God will restore you and give you a new name. You shall no more be called forsaken, but be known as the redeemed of the Lord – Ephisibah Some of us are suppose to be rejects, failures your marriage is not suppose to be successful nor are you suppose to leave this long and we have been describe over and over again by our situation. But Christ is calling you today to come and benefit from......

Words: 846 - Pages: 4