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You Decide Case Study: Market Segmentation

In: Business and Management

Submitted By dbrattykat
Words 438
Pages 2
Memorandum

To: Mary Smith, Sales Director

Jim Greene, Brand Manager

Jessica Ponce, Marketing Director

From:

Date: June 8, 2012

Subject: Marketing Plan Segmentation

Understanding that they are a variety of markets that we have to showcase our product to is key to our product’s success. I am confident that we can come up with a solution as to what exactly is needed in order to market our product with maximum results in order to touch all markets that will consume our product.

I believe first and foremost that we have to take into consideration that society is focused on maintaining a healthier lifestyle. This has been proven with the offerings of other low calorie and healthy snacks that are available in the market. We need to show that our product can compete with these items as well. By doing so, this will be a major step in showing that our product is just as tasty as other items that are available. Once this has been achieved all other steps should fall into place.

Secondly, our packaging needs to be one that appeals to all demographics and markets. By doing so I believe that this will also play into the traditionalists that do purchase and consume our product as well. They are the ones that do look for our product regardless of packaging. If we make our packaging universal, this will also tie into the health enthusiasts who want to pass their healthier lifestyle to their children. The packaging of our product will cater to all demographics, as all will purchase them. The product will sell itself.

Furthermore, I also believe that we need to have some sort of appeal to the children. We can create a children’s line that would be appealing to them. By incorporating the use of bright colors and cartoon characters, this will also create sales to the traditionalists and the health enthusiasts, as they will be the ones making…...

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