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Xylys

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Manohar M. M. Iyer XMBA – 19 VAS2010XMBA15P005 December 20, 2012

Indian Consumer Behavior & Premium watch purchase decision:

Gist of Case study on XYLYS Brand

Prepared by: Manohar M. M. Iyer, VAS2010XMBA15P005

Page 2

Indian Consumer Behavior & Premium watch purchase decision:

Gist of Case study on XYLYS Brand

Contents
1. Disclaimer note: ........................................................................................................................................4 2. Introduction ..............................................................................................................................................5 3. Brief understanding of the case study .......................................................................................................6 4. Analysis of Indian Consumer Behaviour & Premium watch purchase decision ...........................................7 5. Building the XYLYS brand in India...............................................................................................................8 6. End note: ..................................................................................................................................................9

Prepared by: Manohar M. M. Iyer, VAS2010XMBA15P005

Page 3

Indian Consumer Behavior & Premium watch purchase decision:

Gist of Case study on XYLYS Brand

1. Disclaimer note:
This document is prepared purely as an educational project assignment to be submitted as a component of the XMBA curriculum being conducted by ITM (Institute for Technology and Management) at Vashi, Navimumbai. The information contained within this document is for educational assessment purposes only The case study referred here was prepared by S. Ramesh Kumar and Kasturi Baral for Indian Institute of Management Banglore.…...

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