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Xerox Corporation Case Study

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Case 4.5 Xerox Corporation
1. Xerox VS. HP
Xerox Corporation has been calling itself “the document company” in its annual reports. The company is a leader in global document market. HP has been one of the major competitors of Xerox. HP is a provider of computing and imaging solutions and services for business and home.
Through the period of 1997 to 2000, Xerox provide a full line of product and maintenance services of printing and copying equipment to businesses. Its document technology segment offers desktop monochrome and color printers, multifunction printers, copiers, digital printing presses, and light production devices; and production printing and publishing systems for the graphic communications. HP provides products and services to both businesses and individuals. Its printing segment provides consumer and commercial printer hardware, supplies, media, scanning device, software and services; and LaserJet, inkjet and printing, graphics, software and web services. Compare with HP’s wide range of product selections, Xerox offers more in-depth products in copying and printing area.
Horizontal analysis is the comparison of historical financial data or financial ratios over a series of reporting periods. A horizontal analysis was conducted for Xerox and HP for the period of 1997 to 2000. Some noticeable differences were found in comparison of the two companies’ results. First, Xerox’s revenue decreased while HP’s revenue increased dramatically over the four years. Xerox was having difficulties in adapting to the competition driven by rapid technological advances. Second, due to the net losses and dramatic changes in net income, Xerox had negative cash flow from operating activities for the year 1998 and 2000. Third, Xerox‘s cash account increased at an abnormal rate due to huge amount of debt borrowing and sale of account receivables.
A basic ratio…...

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