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What a Marketer Does

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A marketer is largely responsible for the image they create for an organization, and their actions act as a point of entry for consumers. Marketers are responsible for finding and considering opportunities and potential markets for an organization. Doing so would not only allow marketers to identify their audience and target, but also identify their expectations, wants, and needs. (Gok and Hacioglu 2010)

Researching prices competitors charge for like-products will allow marketers to compare and strategize. They need to ensure that pricing is fair in comparison to what the consumer is receiving, as well as appealing.

To improve the organization, it is extremely important and essential that marketers seek feedback -both positive and critical - as well as taking into consideration any ideas consumers provide. Marketers must also strategically decide how they will advertise, to whom, the location and time. After all, the ideal result of market research is to ensure the satisfaction of consumers. (Dickinson, Herbst and O’Shaughnessy 1986)

Marketing strategies are developed in a process in which results in an organization successfully putting their product/service on the market to be available to consumers. The marketing mix is composed of four factors; product/service, place, price and promotions. (Reid 1980)

The ‘product/service’ factor involves identifying the product/service you want to sell or provide. When evaluating this factor, a marketer would consider what a consumer wants to satisfy their needs.

The ‘place’ factor involves identifying where your product/service will be available to consumers. When evaluating this factor, a marketer will consider how the target audience will have access to the products/services.

The ‘price’ factor involves identifying the value of your product/service. When evaluating this factor, a marketer would compare…...

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