Premium Essay

What Is Network Marketing?

In: Business and Management

Submitted By malvikat
Words 705
Pages 3
People Make The Difference

The simplest explanation of network marketing is that it is a method of marketing that utilizes independent representatives to reach potential customers that a company otherwise would not reach with traditional online or offline marketing methods.

In order to accomplish this, network marketing companies and their associates recruit individuals I.E. “their sales force,” just like other companies and franchises, have done for years, take for example the insurance industry.

How often have you seen ads on television that use the term, “Independent Insurance Agent or Associate?”

Yet, as we watch these advertisements we naturally assume they are employees of the company, when in reality they are independent business owners!

No doubt you have noticed as you have driven through your neighborhood many of these small businesses, they have signs and other advertisements designed to draw your attention to them.

Yet, you will rarely see advertising from the approximately 13 million people who are either involved with direct selling, or in the network marketing industry according to figures by the Direct Selling Association (DSA).

There is distinct difference between us and them, in most cases they are assigned an exclusive territory and therefore cannot market outside of their assigned territory. Where as in network marketing in most cases, you can market just about anywhere your company is established!

Why are companies willing to pay you to market for them…

…Why don’t they just utilize the internet or other traditional marketing methods?

It’s quite simple, they want access to your network, that is your network of friends and family members! Today there are hundreds of companies offering products and services. Many of these products and services you recognize by their brand name!

The products and services you can market…...

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