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Wac Report

In: Business and Management

Submitted By rananjay89
Words 379
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Market Research on B2B procurement
Every manufacturing organization categorizes all purchases under A/B/C categorization. 1. Category A is high value/high volume materials that are critical for manufacturing the end output. 2. Category B is medium value/medium volume materials that are necessary for manufacturing. 3. Category C is low value items that may not be required as input material but are used in the manufacturing process.
To take the example of an auto component manufacturer, * Category A item would be steel/aluminium * Category B would be industrial paint * Category C would be the safety gloves that the assembly line worker would need for the welding process
Our organization Power2sme is involved in sale and distribution of Category A and category B items to the SME industry in India. For details on our organization, please visit www.power2sme.com
We are now evaluating offering items that would fall under Category C for the manufacturing industry. We need a team to research the market potential for these items and assess the viability of offering them through a B2B eCommerce portal.
The research study would need to include the following details 1. Identify list of 20 proposed items that can be offered. Since there are literally 100s of such products, the team would need to first create a laundry list and then shortlist 20 products that they would recommend from that list. 2. Market sizing and demand estimation for these 20 shortlisted products 3. Margins in the business – difference between the manufacturing price and the actual price at which the end buyer is buying 4. Identifying the prevailing market selling price for the products and their variants 5. Identifying regional variations in product/quality parameters/prices 6. Identifying the purchase process cycle (who is the influencer, the decision…...

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