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Vintage Fashions, a Way of Retaining Originality

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Submitted By sgotham
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Vintage Fashions are a way of retaining individuality in the age of fast fashion-discuss

In the age of fast fashion and mass production of garments vintage fashions have become increasingly popular as a way of escaping contemporary stereotypes and retaining individuality. However the acceptance of this ‘vintage look’ has made the fashion industry adopt it as a way of creating new collections therefore making it more accessible and less individualising than it originally was.
The meaning behind vintage fashion has changed drastically in the last 50 years, formally being associated with poverty and the lower class, due to the fact that second hand clothing was very dirty and was often contaminated with diseases such as the plague. Even though this was the case second hand clothing was necessary for many people before the rise of ready to wear fashion, as emphasized by Caroline Evans (2007) “Second-hand dress has historically been associated with low economic status and class; long before there was a ready-to-wear industry, the second-hand trade clothed the poor, often in third-, fourth- and fifth-hand clothing”(2007:249). Clothes were very highly valued; they were passed down in wills and given as gifts, this was due to the fact that clothes were very expensive as all clothing was hand made. However in the 1960’s with the introduction of mass production when clothes were no longer as expensive they were also no longer one of a kind. After WW2, the age of make do and mend, subcultures appeared often with appropriated garments such as second-hand military clothing. Icons such as Brando (The Wild Ones, 1953) wore these second-hand clothes in a new and rebellious way and many youths followed it not wanting to follow mainstream culture and also as a way to revolt against the older generation who believed that second-hand clothing something only poor people wore.…...

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