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True Tropical

In: Business and Management

Submitted By ednodish
Words 1768
Pages 8
True Tropical LTD
Edna Odish
Dr. David Holness
Roswell Campus
Marketing Management
April 25, 2012
Strayer University

True Tropical Ltd A. Write about your company. 1. Write a detailed company background. Address the following items at a minimum for full credit: True Tropical was founded in 2004 by an immigrant named Edna Odish who came to U.S. in the same year. Once here, she noticed there was a scarcity in the variety of tropical fruits Georgia had to offer. So, in an attempt to satisfy the need for new flavors and provide the American market with more options, Edna came up with True Tropical. A company based on the delicious yet medicinal properties of the mysterious and versatile fruit known as Maranon. The Maranon was consider the fruit of the memory by native Indians and in the 1500 was used by the Portuguese as a buster drink after their long travels to and from Africa. The Maranon is also utilized as throat remedy and for could and coughs due to its richness in vitamin C. This is the main reason of our business creation, our company will always pursue the wealth been of our customer in return for high profit. 2. Create a strategic mission statement. Our mission is to please our customers by providing them with a variety of healthy and delightful ways in which to enjoy the enchanting and tropical taste of the ancient Maranon while taking them to their own customs and cultures. Our products are of such high quality that they are considered priceless. And our Goal is to fullfil all areas in need by expanding our service in the future to other contries and with bigger variety of products derivated from the Maranon and or mixing with it. 3. Determine and decide at least one foreign market for the product and service. Provide your rationale for this…...

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