Premium Essay

The Smart Guide to Successfull Social Selling

In: Business and Management

Submitted By tomamihai
Words 2671
Pages 11
Mary West

The Smart Guide to Successful Social Selling

Chief Marketing O cer at Omni Corp Lives in San Francisco, California From Mooroolbark, Victoria, Australia Knows English, Swedish, Dutch and 12 others

Mary Wes

Chief Marke
Current Previous Education

San Francisco, C

Mary West

CMO of Omni Corp, concert junkie, and grilled cheese enthusiast San Francisco, CA

Send a me








The information provided in this e-book is strictly for the convenience of our customers and is for general informational purposes only. Publication by salesforce. com does not constitute an endorsement. does not warrant the accuracy or completeness of any information, text, graphics, links or other items contained within this e-book. does not guarantee you will achieve any specific results if you follow any advice in the e-book. It may be advisable for you to consult with a professional such as a lawyer, accountant, architect, business advisor or professional engineer to get specific advice that applies to your specific situation. © 2014 All rights reserved.

79% of salespeople who use social media as a selling tool outperform those who don’t.
-Social Media and Sales Quota Survey

If you had been told 10 years ago that your customers would write down all their wants, needs, opinions, and thoughts and then publish them for the entire world to see, including you, it would have seemed too good to be true. That’s the type of access that great salespeople dream about.

It’s perplexing then, how many great salespeople are missing out on this opportunity by not pursuing social selling. Your prospects are handing you all the information you could need to make contact and close a deal, you just need to be…...

Similar Documents

Premium Essay

Nazi Propaganda: Selling Social Policy

...Nazi Propaganda: Selling Social Policy How was Hitler able to use social policy and propaganda to manifest support for the National Socialist Party Hitler’s radical antisemitism? by James C HIST2** Professor: Judith S****** The name Adolf Hitler, will be forever synonymous with one of the most oppressive and destructive eras in human history. Often regarded as the worst anthropological disaster in history, World War 2 was responsible for the deaths of millions of soldiers and civilians alike who. This would mark “...the first [war] in which civilian populations became systematic, strategic targets.” (Merriman page1049) Driven by his intolerance or perhaps hatred, towards the Jewish people Hitler was able to turn a largely personal vendetta against Jews, into an issue of public policy, and ultimately one of the largest genocides ever documented[1]. How did one mans ideas, Hitler’s anti-semitism, evolve from the hurtful words of Mein Kampf to anti-Jewish laws in Nazi Germany and ultimately the biggest recorded savagery in the History of mankind? Although the blood of over 6million Jews stains his hands, Hitler was not alone in his actions; he required support. This essay examines various theories regarding the conception of Hitler’s antisemitic values and asks how Hitler was able to use social policy and propaganda to manifest support for his would be genocidal Nazi regime. Central to comprehending policy decisions made by Hitler, is an understanding of......

Words: 3758 - Pages: 16

Free Essay

Smart Grid

...Exploring the imperative of revitalizing America’s electric infrastructure. the SMART GRID: an introduction. How a smarter grid works as an enabling engine for our economy, our environment and our future. prepared for the U.S. Department of Energy by Litos Strategic Communication under contract No. DE-AC26-04NT41817, Subtask 560.01.04 DISCLAIMER This report was prepared as an account of work sponsored by an agency of the United States Government. Neither the United States Government nor any agency thereof, nor Litos Strategic Communication, nor any of their employees, make any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information apparatus, product, or process disclosed, or represents that its use would not infringe privately owned rights. Reference herein to any specific commercial product, process, or service by trade name, trademark, manufacturer or otherwise does not necessarily constitute or imply its endorsement, recommendation or favoring by the United States Government or any agency thereof, or Litos Strategic Communication. The views and opinions of authors expressed herein do not necessarily state or reflect those of the United States Government or any agency thereof. PRINTED IN THE UNITED STATES OF AMERICA. PREFACE It Is A ColossAl tAsk. But It Is A tAsk thAt must BE donE. The Department of Energy has been charged with orchestrating the wholesale ......

Words: 13792 - Pages: 56

Free Essay

Smart Irrigation

... Strategic Plan Part I: Conceptualizing Smart Irrigation Inc. Laura Ortega BUS/475: Integrated Business Topics April 8, 2013 Ram Iyer Contents 1.1 Conceptualization of Smart Irrigation 3 1.2 Mission 3 1.2.1 Company Description 3 1.2.2 Customers 4 1.2.3 Geographic Locations 5 1.2.4 Legal Status and Ownership 5 1.2.5 Mission Statement 6 1.3 Vision 6 1.3.1 Vision Statement 6 1.4 Guiding Principles 7 1.5 Importance of a Strategic Plan 9 Conclusion 9 References 10 1.1 Conceptualization of Smart Irrigation Smart Irrigation Inc. was created as a manufacturing business that makes and sells, either direct or through distribution, a weather-based irrigation controller targeted for homeowners. The company was founded in 2012 by Laura Ortega and is based in Sonoma County, CA. The business was started is after witnessing first-hand how people waste water by not watering their landscapes correctly. People water too long, and water runs off, carrying chemicals into streams and rivers, damaging the environment. There are a variety of irrigation controllers out on the market, but only a handful of them are weather-based. Competitive products are expensive and too complicated to use for the average homeowner. Smart Irrigation’s product is programmable via a website, which interfaces to the irrigation controller wirelessly. Smart Irrigation purchases daily evapotranspiration (ET) data from several sources throughout the United States, and transmits a value daily to the......

Words: 1870 - Pages: 8

Free Essay


...LAPORAN 8 SEPTEMBER 2013 Reynolds & Reynolds Team Selling Oleh: Agnes Adellina - 0131111 David Matthew - 0131111 Dennis Wirawan - 0131111 Harry Perdana - 0131111 Tsaqif Zoelfahmi - 0131111 Zafira – 0131111352 GROUP 1 SELLING IN BUSINESS S1 BISNIS PRASETIYA MULYA BUSINESS SCHOOL 2011 CASE REYNOLDS & REYNOLDS TEAM SELLING Warranty work menyumbang sebanyak 70 persen dari layanan dealer otomotif. Angka tersebut terus menurun menjadi sekitar 30 persen. Karena penurunan ini cukup signifikan, maka dealer sekarang harus lebih proaktif dalam menargetkan retensi pelayanan dan loyalitas terhadap pembeli mobil baru. Di situlah tim penjualan Reynolds & Reynolds masuk Reynolds membantu dealer otomotif menjadi lebih efektif dalam mempertahankan pembeli mobil baru sebagai pelanggan layanan dan loyalitas antara pelanggan untuk mempertahankan agar mereka datang kembali. Reynolds membantu dealer untuk : * Lebih memahami basis pelanggan mereka * Mencari tahu siapa pelanggan yang paling menguntungkan bagi mereka * Menargetkan mereka dengan focus ke insentif agar pelanggan kembali ke dealer saat pelayanan diperlukan . The OPPORTUNITY Bob Sherman, Tim O'Neill, Chuck Wiltgen (Reynold’s Team) bertemu dengan perwakilan dari Ben Frothingham Amerika Ford Dealership . Amerika Ford sedang membutuhkan rencana baru untuk meningkatkan service sales. Kelompok ini disajikan secara efektif strategi pemasaran......

Words: 1482 - Pages: 6

Free Essay

Smart Guide

...Smart Guide C.D. Godagama#1, S.Vasanthapriyan *2 # Department of Computing and Information Systems, Faculty of Applied Sciences, Sabaragamuwa University of Sri Lanka, P.O Box 02, Belihuloya, Sri Lanka. * Department of Computing and Information Systems, Faculty of Applied Sciences, Sabaragamuwa University of Sri Lanka, P.O Box 02, Belihuloya, Sri Lanka. Abstract— In “Smart Guide” project we are focusing on developing a windows phone 7.1 based smartphone application which will help visitors of National Zoological Garden to find paths inside the zoo and get sufficient information about animals live in the zoo. Since we are using our own created map we have to find a way to get best path in order to find the paths inside the zoo. To get user’s location we use GPS technology. But we have to find a way to deal with GPS error which is approximately 10-30 meters. Keywords— Windows Phone 7.1, Smartphone, GPS, GPS error I. Introduction National Zoological Garden of Sri Lanka (also called Colombo Zoo or Dehiwala Zoo) is a zoological garden situated in Dehiwala, Sri Lanka, established in 1936. It spreads over 22 acres of land and facilitates over 3500 animals belongs to 350 species over 50 places. Generally about 5000 people visit the zoo daily and this could be increased up to 10000 during weekends and school vacations. [1][2] Since it covers 22 acres of land, it is hard to find the correct order to visit all 50 places and...

Words: 1648 - Pages: 7

Premium Essay

Be Smart

...English! This can be a challenging and fun exercise for the mind. (Note, try to be patient and positive when studying a language as it may take time to reach the level you desire.) Always ask questions. Asking questions and questioning everything around us constantly is what makes us smarter. There's nothing wrong with not knowing the whys or the hows! Everybody has something that they don't know. But by developing a healthy habit about asking when you don't know something, you'll find yourself getting smarter and smarter. Always learn. There are many sources of information out there. For example: books, documentaries, and the internet. School is just one source of information. If you have straight A's, that doesn't mean that you are smart. Exercising an open mind will make you more intelligent and constantly learning will help you get there....

Words: 597 - Pages: 3

Premium Essay

Smart Serve

...Report on Smart Serve The Smart l Beverage Service Training Program is approved by the Alcohol and Gaming Commission of Ontario (AGCO) as a server training program for the Ontario hospitality industry.Under the current Ontario liquor laws, all licensed establishments must ensure all their staff have successfully completed this training course. | |   | |   | THE LAW: | Sale/Purchase "The licence holder shall not permit liquor, other than liquor purchased by the licence......

Words: 818 - Pages: 4

Premium Essay

Impact of Smart Phones on Social Lives

...five years ago. The iPhone, the first touchscreen smart phone, came out in the summer of 2007. At that time, feature phones such as the Motorola Razr and the BlackBerry were cutting-edge devices. Checking e-mails and taking blurry small photos were the most sophisticated functions of those feature phones. The capability for web browsing was more an idea than a reality. It also says that, when the iPhone came out with its full touchscreen, however, this instantly changed. Browsing the Web on a phone was not only possible but also manageable and no longer excruciatingly painful. The rapid growth of mobile information access is shown by the increase in worldwide iPhone sales, which went up from 24.61 million phones sold in 2007 to 135.8 million sold in 2012, an increase of more than 5.5 times. Wireless data traffic soared at the same time. Over the five-year period from 2007 to 2011, wireless data traffic on AT&T, the second largest wireless carrier in the United States, has grown 20,000 percent, at least doubling itself every year since 2007. According to Bohyun Kim, Library Technology Reports, in February 2013, the computer networking company Cisco reported that “global mobile data traffic grew 70 percent in 2012” and that “global mobile data traffic in 2012 (885 petabytes per month) was nearly twelve times greater than the total global Internet traffic in 2000 (75 petabytes per month).” In the last quarter of 2011, global smart phone shipments exceeded global shipments of......

Words: 675 - Pages: 3

Premium Essay

Book Smart or Street Smart

...Stephanie Collado Professor Gronsky ENG 103 Book smart or Street smart From when we were little kids to grown adults it is put in our heads that education is the most important experience to have in our life. It lets you be able to achieve any dreams and goals that you want. On the other hand there are people who are successful without school education and succeeded in receiving their careers with talent and hard work. This is what people call street smarts, things that people learn from their own personal experiences or what they see markets more in the social world. People argue that if you don’t go to college and get a degree you won’t have success or wealth, and some people argue that not going to college gives you more freedom and is less time consuming. Having street smarts helps people understand each other better on a more personal level then being judged on how smart or dumb the person is based on a degree. College isn’t accessible to everyone; some people have to be really smart or born into a wealthy family to attend. Having a college education gives people a professional look and the confidence to get a good paying job that will help support their lifestyle. College also lets people express themselves, letting them become comfortable in being social and speaking in front of large groups of people. When going to college some people don’t realize that they are taking out a loans and debts that they’ll have to set an exact plan......

Words: 940 - Pages: 4

Free Essay


...efficiently. It comes with electrical 110 volt/60HZ/15 Amp, 1300 RPM max speed, adjustable spin time, six minutes max per each cycle. Automatic door lock as well as extra-large chrome and glass door with fifteen wash cycles and steam cleaning technology. There’s so much more that my product offers you got to see it to believe it. Purchasing an energy star qualified model rather than a non-qualified model will definitely save you an average of about $70 a year on your utility bills. Energy star gives you between 10-20 gallons of water per load compared to the 30-35 gallons used by a standard machine. It also comes without a bulky agitator which makes more space in the washer for your laundry. The Uniqueness of the combo comes with smart stats tool which lets you see how much energy goes into your laundry appliances. It features a moisture senor that’s designed to ensure clothes are dried just right, and then tells the machine to shut down. You get to choose the fabric types, speed dry as well as extended tumble the keeps the clothing tumbling after the drying cycle, typically with no extra heat. This is designed to get wrinkles out of clothing. All of this comes with remote start which makes the process a lot better for you. With the remote start you have the ability to control all the setting for the washer and dryer. It also has built in memory from the previous wash along with adjustable setting control timer per wash and dry. To top it all off we offer a 8......

Words: 541 - Pages: 3

Premium Essay


...MKT 3403: Selling (W2016) Online Assignment – Group Assignment (20%) Two Pre-call Reports (10% each pre-call report) Instructions Important Notice - Please note this assignment is strictly an online assignment for which the instructor will provide feedback and final mark also online through the Moodle course page. 1. Students are expected to consult with their instructor for questions or clarifications as they work on this assignment. 2. For this assignment, each group must select one specific product (it can be a business service), or a brand's product line or business service line. 3. If the group selects a product/service only, the group is expected to strategize on four different prospects. 4. If the group selects a brand's product line, if applicable, the group can focus the call reports on the same prospect customer for two different products or services. 5. Depending on the prospect customer used for each call report, the group is expected to research on the prospect customer and decide who should be the most appropriate subject of the assignment, collect title(s), and contact information. If details are not available on the website, the group is expected to build the assignment on the information available, and as if the group would be preparing for the "real" call. 6. Students are reminded to take appropriate time to review spelling, grammar, and punctuation before submitting the assignment for marking. 7. In terms of template format, students are reminded to format...

Words: 465 - Pages: 2

Premium Essay

Smart City

... Five ICT Essentials for Smart Cities A Whitepaper for Business Executive Summary More than half of the population of the Earth now live in urban areas (United Nations, 2012). Modern cities face many challenges and opportunities because of this. The challenges range from providing a good quality of life for citizens to ensuring appropriate socio-economic development year on year, while the opportunities can be seen in businesses becoming more efficient and innovative, to the reduction of crime through the use of ICTs in policing. The concept of making cities “smart” has grown out of the need for cities to meet these challenges and opportunities. Based on an analysis of the literature on Smart Cities1, Future Internet2 and Open Living Labs3, this paper examines, from the perspective of Information and Communication Technology (ICT) usage, what the essential components are for making a city “smart”. It outlines five essential ICT elements that cities need to acquire or develop on their path to becoming smarter. The paper then comments on the non-material essentials that also make up a good ICT strategy for smart cities. It argues that along with the five ICT essentials outlined in this paper, cities must develop sustainable partnerships and cooperation strategies among main stakeholders to ensure the effective sharing of common city resources among citizens and businesses. If this is achieved, urban and regional innovation ecosystems can develop, in turn,......

Words: 4212 - Pages: 17

Free Essay

Smart Design

...PpP PpP Smart Design Get more for less space. Written by: Maha Aladdin 120521 Samar Mahanna 118911 Menna Yousry 120360 Smart Design Get more for less space. Written by: Maha Aladdin 120521 Samar Mahanna 118911 Menna Yousry 120360 Table of Contents Executive Summary 2 Company Description 3 Company Profile Description Mission and Vision Company Ownership/Legal Entity Product Description 4 Industry Analysis 4 Industry Description PESTL Analysis Market Analysis 5 Market Segmentation, Target Market, and Positioning Buying Decision Competitors SWOT Analysis Competitive Analysis Grid Product-Branding Strategy Marketing Plan 11 Products Distribution (Place) Price Promotion Strategy Sales Process and Sales Tactics Operations Plan 12 Design and Development Plan 13 Management and Personnel 14 Schedule 15 Risks and Overcome 17 Financial Plan 18 Appendix 19 Executive Summary This document will be discussing the different aspects of the business plan for a new startup company which is about creating a unique furniture manufacturing shop in Egypt. This company would like to be the first to introduce the idea of expandable furniture in Egypt. Expandable furniture is based around the idea of making essential pieces of furniture which can be folded or expanded so it can fit in relatively small spaces without compromising the design of the furniture or using a large space at the same time. Moreover, expandable furniture is......

Words: 4679 - Pages: 19

Premium Essay

Book Smarts or Street Smarts

...BOOK SMARTS OR STREET SMARTS THE ON GOING DEBATE TODAY AMONG CORRECTION OFFICERS REBECCA KIRBY PROFESSOR STEPHEN N. KNIGHTS, JR. OCTOBER 18, 2014 INTRODUCTION This paper will be discussing the debate on whether or not higher education in law enforcement officers should be mandatory and the effect it can have in the correctional facilities. It will also have insight from a local police officer on the education debate. As of today, only two states, Minnesota and Wisconsin require a police officer to obtain at least an associate’s degree. Other states carry a much lower standard, only asking for a high-school diploma or a GED to satisfy their requirements. It is often said that the criminal justice system and corrections are a booming business. Over the past two decades, the need for staff has increased and the need for education has also increased. But is it street smarts you need or is it book smarts? TOPIC: WORK ETHICS As a correctional officer there are many things that go into what they do. They have to be professional, understanding, logical, compassionate, intelligent, and reasonable. A correctional officer has many jobs while on duty and the police department asks a lot of them. Determining if an officer needs to have a college education is difficult. Debate on this controversy has led to the study of work ethics surrounding officers who do have some sort of formal education. This research dates back to the 1930s by August Vollmer and......

Words: 1557 - Pages: 7

Premium Essay

Social Guide to Link Builiding

...10-step guide to social link building A publication of A A A A Hubspot’s All-in-one MArketing softwAre brings your whole marketing world together in one, powerful, integrated system. get Found: Help prospects find you online convert: nurture your leads and drive conversions analyze: Measure and improve your marketing Plus more apps and integrations request A deMo Http:// UqM leAd generAtion g leAd MAnAgeMent blogging & sociAl MediA eMAil & AutoMAtion sY seArcH optiMizAtion MArketing AnAlytics 3 deep dive into social link building An introduction incoMing links to A website or web pAge received froM A A A A inbound links AnotHer website or web pAge; Also known As bAcklinks A business that doesn’t generate inbound links is like a car without gas: it exists but doesn’t work. so how can you generate links? through link building: the key off-page search engine optimization factor. the more links you have pointing to your site, the more traffic and better rankings you can secure through search engines. Inbound links bring three major benefits to your business: brAnd exposure And AwAreness direct/indirect trAffic (And leAds) seArcH engine rAnkings (residuAl trAffic) social media becomes a key tool in attracting a large number of inbound links at a low cost. in this deep dive we examine how to magnetize others to link to your site without spending a red cent on......

Words: 2972 - Pages: 12