Premium Essay

The Effective Features of Travel Agent Website

In: Business and Management

Submitted By zitong
Words 2148
Pages 9
The effective features Of
Travel agent website


Table of contents Acknowledgments 3 1 Executive summary 5 2 Introduction 6 2.1 Require 6 2.2 Modal of effective communication website 6 3 Terms of Reference 6 4 Procedure 6 5 Findings 7 5.1 Content 7 5.2 Appearance 8 6 Conclusions 9 6.1 Content 9 6.2 Appearances 11 7 Recommendations 13 7.1 Content 13 7.2 Appearances 14 REFERENCE 16

1 Executive summary

2 Introduction
A travel organisation has decided to set up a new website to facilitate the communication between stakeholders and company. Three existing travel agents’ website has been researched for support this report. The designer is asked to insure the website that is easy to be used and accepted, meanwhile, making the new website to be popular is another goal.
Modal of effective communication website
United Travel Company’s website is a suitable modal of the travel agent company. The following sections provide reference information for this website.

3 Terms of Reference
On 23 July 2012 Jill Clark, the Manager for the travel agent, requested a report on analysis the most effective features of a travel agent website. The purpose of this report is to find a suitable structure of a Travel Agent Company’s website. Particularly, the new website will be able to communication with users effectively. Also, it is going to be usable and be acceptable for broad website visitors. Finally, making ensure it will act as a popular website in travel webs is another purpose. The draft report is due by 5pm on 7 August 2012

4 Procedure
The main information was obtained by reading articles. They are “Top five ways to make your site more popular” by Chris Reynolds (13 Mar 2009), “Basic web design” by Ross Shannon (2000-2012) and “characteristics of a good website”, “website…...

Similar Documents

Premium Essay

Dictionary of Travel, Tourism, and Hospitality

... Dictionary of Travel, Tourism and Hospitality By the same author Britain – Workshop or Service Centre to the World? The British Hotel and Catering Industry The Business of Hotels (with H. Ingram) Europeans on Holiday Higher Education and Research in Tourism in Western Europe Historical Development of Tourism (with A.J. Burkart) Holiday Surveys Examined The Management of Tourism (with A.J. Burkart eds) Managing Tourism (ed.) A Manual of Hotel Reception (with J.R.S. Beavis) Paying Guests Profile of the Hotel and Catering Industry (with D.W. Airey) Tourism and Hospitality in the 21st Century (with A. Lockwood eds) Tourism and Productivity Tourism Council of the South Pacific Corporate Plan Tourism Employment in Wales Tourism: Past, Present and Future (with A.J. Burkart) Trends in Tourism: World Experience and England’s Prospects Trends in World Tourism Understanding Tourism Your Manpower (with J. Denton) Dictionary of Travel, Tourism and Hospitality S. Medlik Third edition OXFORD AMSTERDAM BOSTON LONDON NEW YORK PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYO Butterworth-Heinemann An imprint of Elsevier Science Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington MA 01803 First published 1993 Reprinted (with amendments) 1994 Second edition 1996 Third edition 2003 Copyright © 1993, 1996, 2003, S. Medlik. All rights reserved The right of S. Medlik to be identified as the author of this work has been......

Words: 133754 - Pages: 536

Free Essay

Travel Industry

...From: ( Travel Industry was among the first to join the internet bandwagon and grow with the advent of the web. Since the very beginning studies have been conducted to analyse and measure the effectiveness of tourist websites, in terms of the features of such websites such as promotion, information being provided and level of technology. Such researches also focused on extent to which the tourist websites, mainly hotels, travel agencies etc., were effective in utilizing the web or the internet as a platform to conduct their businesses and how successful such organisations have been in branding, marketing, customer satisfaction and designing a quality website. In this study the focus company is ‘Lonely Planet' which is the world's largest publisher of Travel guides and Digital Media. Lonely planet started as a publisher of travel guide books in 1973 however the company with its presence online with its website has evolved into a travel service provider providing the travellers with a wide choice. Moreover the website has turned into one of the most popular online communities. A travel website has to be evaluated keeping in mind the various facets that are associated with travel, first and foremost being the website's design quality and it's effect on consumers purchase intention[1], secondly the extent to which the organization has been able to reinforce the...

Words: 409 - Pages: 2

Free Essay

Internet Travel Company

...1: Routes to take in starting an internet travel company 1.1 The survival-base strategic route This route puts heavy emphasis on organisations being able to survive a hostile and highly competitive context. It does this through an emergent process, seeking out opportunities in strategy content as they occur. ”Lynch 5th edition p416 STRATEGIC MANAGEMENT” As explained by Brent Hobermanin the case study that this is a scale game and you’re always facing global competitions. The real success Is to attract enough customers more than your competitors to generate more sufficient business. And with small internet business the fixed costs of operations in the early days are small no expensive office premises, no major colour printers and brochure costs, direct contact with potential customers, etc. They are two mechanisms in operation 1 adaption to the environment 2 selections among those present for survival 1.2 Network base strategic route The network based strategic route forward explores the links and degree of co-operations present in related organisations and industries and places a value upon that degree of co-operation. ”Lynch 5th edition p429 STRATEGIC MANAGEMENT” They are two major aspects of networks from strategy perspective covered * Network Externalities Network externalities-these arises when an organisation is part of an external network that is seeking to standardise some aspect of operations across the industry. The key......

Words: 2054 - Pages: 9

Premium Essay

The Travel and Tourism Industry

...UNIT 1 The travel and tourism industry Introduction T he travel and tourism industry is one of the biggest and fastest growing industries in the UK. This unit will give you an introduction to the industry, providing a sound basis for further study. You will find out about the nature of the industry, its size and scale, and you will be introduced to the types of organisations that form its structure. In addition you will investigate the development of the industry and the factors which have affected the growth of travel and tourism. How you will be assessed This unit is assessed through an external assessment set by Edexcel. A variety of exercises and activities is provided in this unit to help you develop your understanding of the industry and prepare for the external assessment. After completing the unit you will achieve the following outcomes: ✱ Understand the nature and characteristics of travel and tourism and the travel and tourism industry ✱ Understand the development of the travel and tourism industry ✱ Explain the structure of the travel and tourism industry ✱ Explain the scale of the travel and tourism industry. UNIT 1: THE TRAVEL AND TOURISM INDUSTRY 1 1.1 The nature and characteristics of travel and tourism and the travel and tourism industry What is tourism? Defining tourism is not a simple matter, as it is a complex industry made up of many different businesses, the common theme being that they provide products and......

Words: 17515 - Pages: 71

Premium Essay

Skynet Travel

...SKYNET TRAVEL CORPORATION A. Background / History It was established in 1997 as a non-IATA travel agency and became an IATA member on July 21, 2003 with office at GF and 2F TSE & SONS Building, 1743 A.Mabini St. Malate, Manila. Affiliated with International Air Transport Association (IATA), Philippine IATA Agents Travel Association (PIATA), Philippine Travel Agencies Association (PTAA), Philippine Tour Operators Association (PHILTOA) and  Department of Tourism (DOT). Since its inception, outbound operation has been the biggest factor in making Skynet Travel as one of the more popular agencies in the industry. With its dynamic set of management and staff, Skynet Travel has successfully included inbound in its program having in mind the idea of making the Philippines as a major tourist attraction and its culture and people, a close second. Unfazed by tremendous competition, Skynet Travel continuous to work hard in providing high quality and reliable services to the ever demanding needs of its clientele. B. Objectives i. Corporate Mission We aim to establish our company to be a collection of individual aspirations, hopes and dreams.  Inspiring them to be part of a better future resulting in everybody to work harder. ii. Corporate Vision To be known globally for extending excellent and personalized services akin to that of a one stop shop which go beyond the traditional requirements of a traveler thereby exceeding the travel/tourist......

Words: 5248 - Pages: 21

Premium Essay

Netw600 Capstone Travel Agency Inc Rfp Response

...NETW600 Capstone Team E Week 7 Final Project Travel Agency Inc (TAI) RFP Response Table of Contents: Executive Summary 3 Background 3 Industry Trends and Projections Problem Definition 6 Requirements Definition 8 Project Goals and Objectives Project Assumptions Current Configuration of Network Identification of Business Issues and Requirements Budget Requirements Network Design 11 Alternative Approaches Customer Ownership Outsourcing and the Cloud Comparison of Alternatives Cost differences Workflow differences Reliability Maintenance Performance Findings, Conclusions, and Recommendations 16 Implementation Plan 17 Project Plan Milestones Implementation Plan Training Follow-up Appendices 19 Appendix A Appendix B Appendix C Appendix D Appendix E Appendix F References 27 Executive Summary: Travel Agency Incorporated, (TAI), has reached a pivotal point in the travel industry and is at a stage for which changing business model operations is critical and may determine their very survival. Make no mistake TAI is at a crossroad. It is crucial that TAI reduce costs and employee turnover, eliminate network congestion, and develop a presence for online bookings. It is also imperative that TAI’s reputation and business model of providing complete and very personal service while building and maintaining excellent relationships with their customers cannot be...

Words: 5744 - Pages: 23

Premium Essay

Designing an Effective Website

...Designing an Effective Website When it comes to marketing your company or yourself online, it’s all about creating an effective online presence. This includes just about everything you do online, from the keywords you target to the blog posts you make, but centers around one essential element—your website. Nothing else matters if you don’t create an exceptional website experience; all the advertising and promotion you do is wasted if there isn’t an effective home to drive customers to. Developing your online home, then, is where web marketing starts. But what makes for a great website? It’s all about giving customers what they want,and in most cases, simpler is better. Your website is the nexus of all your online activities. Your advertising and promotions point customers to your website, and your blog, Twitter feed, and Facebook page are all offshoots of your website. It is the hub from which all your other activities connect. Creating an effective website, then, is imperative. And for your website to be effective, it most provide an exceptional experience to your customers. They must find what they’re looking for—and a little bit more. If you already have a website, good for you—you can skip this section and move ahead a few pages. If you don’t yet have a website, however, you need to get down to business. And there are a number of ways to do just that. When it comes to creating a website, you can spend a little money or a lot. Let’s start with the low-cost......

Words: 3011 - Pages: 13

Free Essay

Travel in Brazil

...Full Service Travel in Brazil Explore the World LLC Team C: MGMT 598 International Business Professor Wendy Finlay December 15, 2013 Table of Contents 1.0 Executive Summary​3 2.0 Country Factors​3 2.1 Political and Legal​4 2.2 Economic​4 2.3 Cultural​5 3.0 Competition​6 4.0 Market Opportunity​9 5.0 SWOT Analysis: Implications​12 5.1 Strengths​12 5.2 Weaknesses​14 5.3 Opportunities​15 5.4 Threats​16 6.0 Business Objectives​16 7.0 Strategic Thrust​17 8.0 Tactics​19 8.1 Human Resources​19 8.1.1 Recruiting and Staffing​19 8.1.2 Training and Development​20 8.1.3 Performance Management​21 8.1.4 Compensation & Rewards​21 8.2 Financial Risks​22 8.3 Products and Services​23 8.4 Pricing​24 8.5 Promotion​25 8.6 Distribution​27 9.0 Measurement of Results​28 Global Business Strategy: Full Service Travel in Brazil 1.0 Executive Summary Explore the World LLC desires to create a concierge, high-end travel agency/experience in Brazil. Our new office will be located in a place yet to be determined in Brazil and we are thinking of transportation, accommodations, private guided tours, cultural lessons, and language lessons. Essentially, the business plans to make the experience more than just seeing the sights, but experiencing the culture and lifestyle as a whole. This service can be used by both business and vacation travelers. In addition to direct personal service we will have a website to allow people to survey our......

Words: 8038 - Pages: 33

Premium Essay

Will the Advent of Online Intermediaries Diminish the Need for Travel Agents Totally in the Near Future?

...Need for Travel Agents Totally in the Near Future? Erin Toh Temasek Polytechnic Abstract This paper will focus on the comparison between Retail Travel Agencies (TA) and Online Travel Agents/Intermediaries (OTA); and how the rise of technology has affected the business model and operations of traditional agents. Traditional TA in this paper refers loosely to those with a brick and mortar store, selling travel related services with human touch; while OTA are also selling travel related services, but without a brick and mortar store and solely relies on internet as a selling medium (Bottomley, 1997). The paper will start with an overview of the booming travel industry, followed by the main challenges facing the travel industry, namely labour crunch and human touch, discussed in the context of TA and OTA. An analysis of current consumers behaviour factors as identified by Zhou, Dai, and Zhang (2007), affecting purchase decisions will also be discussed. In addition, traditional TA roles have evolved throughout the years to offer differentiated services in order to keep within the competition. The distribution of travel products has undergone changes and in order to remain competitive, TA must take a page out of OTAs, adapt to technology and online platforms in order not to be rendered obsolete. Keywords: Travel Agents, Technology, Internet, Online Intermediaries, Online agents Will The Advent of Online Intermediaries Diminish the Need for Travel Agents Totally......

Words: 4646 - Pages: 19

Premium Essay


...1 millions Total Assets = 22.7 billions Net Income = 366300 millions Equity = 6.67 billions ROE = 5.4% ROA = 1.6% ROS = 20.61% Equity Multiplier = 3.38 Total Asset Turnover = .00078 Kellogg Co. has a higher return on their assets, thus we see a higher total asset turnover than General Mills. The total asset turnover measures the company's ability to generate sales with the assets it has. Kellogg's ROE is 5.98 times its ROA because of its use of other people's money. When we look at General Mills ROE is lower than Kelloggs Co. ROE, their ROE is only 3.38 times their ROA, showing that they are using less of other peoples money. In my opinion, General Mills. is operating better than Kellogg's. The analysis shows a more effective use of assets by General Mills, and we can see the results in the net income. General Mills has more sales, thus producing more income. Common Size Income Statement Analysis General Mills Sales |17774B |100.00% | |COGS |10.74B |60.00% | |Gross Income |6.45B |36.00% | |Taxes |741.2M |4.20% | |Net Income |366,300B |21.00% | | Kelloggs Sales |14.2 B |100.00% | |COGS |8.45B |60.00% | |Gross Income |5.74B |40.00% | |Taxes |363M |3.00% | |Net Income |352B |25.00% | | Common size analysis expresses each account as a percentage of the value of sales. Kellogg's has a higher gross income percentage than General Mills by 4%. Also resulting in a 4% difference in their net income. Kellogg's has a higher net...

Words: 340 - Pages: 2

Premium Essay


...granted. However, the visa period is determined on a case by case basis and may be less than the period you requested. A stay beyond 12 months is ONLY granted where ‘exceptional circumstances exist’. All relevant questions on this form should be answered and any requested information attached. The Department of Immigration and Border Protection (the department) may decide your application on the basis of the information provided on your application. A visa may be granted for a single entry or multiple entries within a specified period. Generally, this visa allows people to enter Australia within 12 months from the date of grant. Conditions for a Visitor visa to Australia All forms are available from the department’s website Who should use this form? Use this form to apply for a Visitor visa – Tourist stream to visit or remain in Australia for tourism or other recreational activities (holiday, sightseeing, social or recreational reasons or to visit relatives or friends). If you intend to: • visit Australia to visit family members, and you have a family member who is eligible and willing to sponsor you, you may use form 1418 Application for a Visitor visa – Sponsored Family stream; • visit Australia for medical treatment you should use form 48ME Application for a Medical Treatment visa; Visitors to Australia must be willing and able to abide by the conditions listed below while in Australia. If you are......

Words: 6850 - Pages: 28

Premium Essay

Travel and Tourism

...including hotels and resorts; and entertainment venues, such as amusement parks, casinos, shopping malls, music venues and theatres Wikipedia. According to the World Travel & Tourism Council in 2011 Travel & Tourism directly supported 3.3% of jobs, not including the indirect contribution of jobs supported by travel & tourism creating 8.7% of total employment WTTC. The purpose of this research paper aims to the understanding of Tourism differences and similarities of the U.S. and France, but not limited to the overall outlook of tourism. As highlighted within the report you will understand TT policies, how tourism has a direct effect on the social, geographical, and economic sectors both national and international. Based on an economic perspective tourism bring an enormous amount of revenue for goods and services accounting for 30% of the world's exports of services, and 6% of overall exports of goods and services WTTC. This impact is driven by many travel organizations and travelers desire for leisure, wellness, business and social travel. The next section will convey the understanding of how the economy drives tourism, the changes in travel policies., the structure of organizations, how the policies correlates, and to what affect does travel organizations has on the industry growth. Travel Organizations According to OECD Tourism Trends and Policies, governments are becoming increasingly aware of the importance of tourism as an economic driver and for......

Words: 6156 - Pages: 25

Free Essay

10 Essentials of an Effective Website

...examines websites pertaining to toothbrushes, in order to determine if they encompass the necessary attributes that will establish them to be an effective website. This web assignment analysis will also focus on how well the consumer’s perception affects the influence the website may have on the consumer, the stages related to perception as identified by Forbes. Furthermore, I will address how the personality of a consumer affects their buying decisions as well as analyzing the effectiveness of the websites in reaching their respective target markets along with improvement recommendations. Literature Review According to an article published in Forbes, there are 10 essentials of an effective website. The 10 essentials include: “company/product easily identifiable, front and center contact information, fast search bar, speed; detailed, well-organized content; product qualities highlighted, differentiated benefits presented, encourages return visits, easy to navigate, and fresh new content.” (Steiner, 2010) The aspect of many websites contains a host with a throng of links that are broken. Steiner noted that according to the managing partner of Elasticity, Brian Cross, “after fifteen years and millions of sites later, the Internet is still rife with shoddy virtual real estate and for many of the sites a disregard for fundamentals is the cause of the problem.” In assessing the 10 essentials of an effective website, I......

Words: 738 - Pages: 3

Premium Essay

Travel and Tourism

...P1 – Describe the travel and tourism business environment, providing examples of organisations Public sector The public sector is a business sector provided and maintain by the government, in the Travel and Tourism sector the public sector consists of organisations like Translink rail and bus service, tourist information centres and leisure centres. Private sector The private sector consists of a variety of business that survive by making profit from whatever service they provide. In the Travel and Tourism business in the private sector the services provided are there so a business can make a profit these services will likely more expensive compared to public sector in order for a higher level service can be provided. Examples of organisations in the private sector would be airlines like EasyJet or Virgin Atlantic, also organisations like tour operators such as Thompson. Geographical Local: a local Business in a small kind of organisation that operates with only one branch, an example of a local organisation in the travel and tourism industry is Portrush travel which is a small independent business that mainly only caters to customers in it local area. Regional: a business that is classified as regional can be describe as a type of business that operators within a specific part of a country but owns multiples sites where it provides its services. For example a travel agent like Oasis Travel is classed as Regional organisation as it only operates inside the region......

Words: 1484 - Pages: 6

Premium Essay


...need-based perspective on motivation. According to the theory human needs can be classified into several layers and an individuals’ most immediate needs have to be satisfied in order to upper layer needs to be used as motivational factors (Maslow, 1943). Theoretical framework of Hierarchy of Needs is effectively utilised by Virgin Atlantic in order to motivate its workforce at all levels depending on the nature of their immediate needs. Specifically, while motivational tools for junior level employees, mainly include financial incentives, emphasise is given to the perspectives of personal and professional growth when motivating medium level managers. However, it is important to note that financial incentives remain to be one of the most effective motivational tools for employees at all levels and this fact is fully acknowledged by Virgin Atlantic management. Martins (2010) confirms this viewpoint by informing that the compensation won by Virgin Atlantic from British Airways for libel suit has been shared with all employees of Virgin Atlantic. Two Factor theory of Frederick Hertzberg represents an alternative important theoretical framework related to the topic of employee motivation. This need-based theory distinguishes two factors – motivation factors and hygiene factors that play significant role on the level of employee motivation. According to the theory, motivation factors such as responsibility, achievement, and recognition are perceived as primary causes of employee......

Words: 1132 - Pages: 5