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Tamiga Wang

In: Business and Management

Submitted By tbooz
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Case 2 – the Death of the iPod * iPod Classic – hasn’t been updated since September 2009 * shipping times slipped from 24hrs to 1-3 days in UK, US reported short supplies * speculation device may soon be discontinued * not even mentioned at annual Apple Developer conference in 2010 * decline as company moved to other devices as iPhone, iPad, iPod Touch as these helped generate record-breaking profits to US20b. * iPod developed 10yrs ago (2001), brought to market under not good circumstances. * “the unveiling of a breakthrough device” with a hint: its not a Mac. * Apple’s CEO first failed to know how important downloading would become to the online generation in its first models of iMac (i=internet) as it had no slot drives for burning CDs or DVDs * Jonathan Ive – the man behind the revolutionise the business, company lost its sense of identity and purpose – * However, the launch of first iMac saw Jobs making great play of Apple’s digital hub strategy, pictured Mac as centre of new digital ecosystem where we would plug in all wonderful new devices * iPod was not the first or the cheapest or largest capacity device on market...only compatible with Macs whereas the majority of people use PCs * the coming of iTunes Stores in 2007 (video store): Apple become the number 1 music provider in the world, taking over music business * changed the way we think about technology and design, the way we shop, consume media and interact with each other * iPod Touch, iPhone and iPad – open doors for other methods of technology to come into our lives – none of these could happened without iPod * iPod: first MP3 that really worked, first cultural icon in 21st century * became symbolic the way people like to move around the cities – convenience factor * let u fit ur whole world in your pocket- the social world *…...

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