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Swot-Ihop

In: Business and Management

Submitted By mjgarcia31
Words 323
Pages 2
Parent Company | IHOP (International House Of Pancakes) DineEquity | Category | Breakfast Foods chain | Sector | Restaurants | Tagline/ Slogan | Everything you love about breakfast | USP | World famous pancakes | STP | Segment | Pancake and breakfast lovers | Target Group | People of all ages | Positioning | Affordable, everyday dining experience with warm and friendly service | SWOT Analysis | Strengths | 1. High brand recognition and recall
2. 1500+ stores in Americas; and a few international locations in middle east.
3. Signature pancakes
4. Wide variety of breakfast, lunch and dinner dishes5. Affordable across income segments6. Licensed to sell breakfast products under IHOP at HOME7. The company has over 30,000+ people who are employed | Weaknesses | 1. Quality control issues across franchises
2. Limited lunch and dinner menu
3. Limited brand recall as compared to global food chains | Opportunities | 1. Global expansion especially in the emerging economies
2. Expansion by acquisition of smaller brands
3. Improve menu for lunch and dinner | Threats | 1. Competitive category by similar players
2. Smaller breakfast places offering better service
3. Health risks of consuming pancakes | Competition | Competitors | 1. Denny’s
2. Perkins
3. Waffle House |
Description: Higher competition might be possible.
Created: February 2016
Modified: July 2016
This free SWOT analysis shows strengths, weaknesses, opportunities and threats. We cover over 40,000 companies and industries. This SWOT analysis for IHOP can provide a competitive advantage. Strengths | -reduced labor costs | | Weaknesses | -brand portfolio
-cost structure
-high loan rates are possible
-future debt rating
-competitive market
-future profitability
-small business units | | Opportunities | -new markets
-new acquisitions
-income level…...

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