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Swot Analysis of Dropbox

In: Business and Management

Submitted By rexnol
Words 1062
Pages 5
Opportunity 1. people are in need of an easy way to transfer and save their files ( growing demand) 2. people are attracted to freebies and a variety of services (free cloud storage space strategy) 3. people often spend their time online (market demand) 4. demand of business and organization is met by the dropbox (profitability) 5. engagement on social media and new IT product (rapid development on clients) 6. Differentiation (segmentation based on user group)

克劳迪娅·凯和博士编写的阿里Farhoomand教授的指导课堂讨论下这种情况。这种情况下是不是
为了表明有效或无效的处理决定或业务流程。
©2012亚洲案例研究中心,香港大学。本出版物的任何部分不得转载或
以任何形式或通过任何传播手段,电子,机械,复印,录制或其他方式(包括
互联网)没有香港大学的许可。
参考。 12/507C
1
ALI FARHOOMAND
香港商机:
创新的动态
企业家精神
香港商机(「香港商机」) ,成立于2001年11月,是香港的
第一个和最大的商业经纪公司,专门从事小企业的销售。领导
公司是一个年轻的前投资银行家,李根兴,谁把他的每一次机会
驾驶他的公司成功的新水平。与促进企业使命
通过购买现有企业创业,通过建立创新的商业模式
李曾荣获香港商机几个创业和产业奖项。然而,他的旅程,
一个企业家不无大起大落。 2004年至2005年,突然
香港商机多元化的业务进入服务范围广泛已导致该公司大
损失和随后的裁员。 2006年,李果断地重新聚焦他的公司的
资源在小企业经纪原有核心业务。他成功地
通过规范和整合业务流程复苏疲弱的公司
和操作。
作为香港商机就成功了,当地的竞争对手试图效仿。许多这些竞争者
由前员工谁也希望得到创业的味道的成立。至
保持香港商机的市场领导地位,并增加其盈利能力,这是纯粹
佣金依赖性,李进一步发展香港商机的商业模式,关联企业
经纪服务,金融服务,私募股权投资及物业投资。他的目标是
最终香港商机转成小企业房地产开发商,随着销售的企业
金融服务和性能,一个概念,又被同类型的香港首。
作为香港商机从服务的公司搬到了更加投入为导向,有什么
因素将决定李的业务的持续成功?
李根兴的背景
李出生在香港,他的创业精神跑在他的家人。他的父亲给了
一个工作作为中国政府官员和移居香港在上世纪70年代发掘
商业机会。在新的地方,他没有商业经验或本地连接
涉足各种零售和服务行业,以及房地产市场。他
HKU974
本文档授权使用仅在BP与创业2014年大卫先生在洛根大学
格拉斯哥从2014年1月至2014年7月。
12/507C香港商机:创业创新的动力
2
支持他的孩子的愿望是企业家和鼓励年轻人跟随
他们的梦想和成功学本身沿着旅程的秘密。
李完成了他的学士学位,在金融,并在他的硕士学位,会计
南加州大学。毕业后,他曾在一个著名的国际
在香港的投资银行,曾参与大型投资交易。他明亮的
表现使他在几年之内达到一个管理职务,使他
亚洲第一个被转移到银行的纽约办事处。然而,在2001年9月11日
在纽约市的恐怖袭击不仅摧毁了他在世界贸易中心的办公室,
而且他的工作。该办公室被裁了一些海外的员工来削减成本,而李
是其中之一。他是26岁的话,约325,000美元
1
在个人储蓄。
一边琢磨他的未来,他心目中的三个选项。其中一人是去找其他的工作,
和其他两个人要么钱包的MBA学位或经营企业。 2001年,他
决定回香港,并开始了自己的小生意。然后,他找了小
经纪业务在香港,认为这是风险较低的购买在现有
企业不是一开始1从零开始。然而,他很快意识到,券商对小
企业实际上是不存在于香港。因此,李某看到一个伟大的企业…...

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