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Student Motor Company

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Submitted By bao8bao8bao8
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MGT 3319 – Final Case Analysis (Fall 2013)
For our final management effort, we will do a case analysis. Each question is evaluated on: 1. 2. 3. 4. 5. Identification of the key problem. Determining who are stakeholders in the decision making process. Clarifying the alternatives to a decision based on stakeholder values. Decision that solves the problem Effective management of the control process; support why the assessment is sound and explains results.

Evaluation of the case will also consider grammar, logical flow of arguments, discussions and conclusions based on your research. I would highly recommend you use University resources to help you with grammar, logic and format. Your added research from scholarly sources is expected – at least 2 scholarly references plus the text is the minimum. I suggest the focus of your external sources are management sources; stay away from technical issues. Remember we are not engineering experts; we are managing. While no minimum page requirement is stated, expectations are you will use 4 to 6 pages in answering the questions; add a cover and reference page (total 6 to 8 pages). This case is an individual effort.

The Student Motor Company
You are the owner of an auto-manufacturing firm and dealership. The upstart Student Motor Company started about one year ago and based on your degree from Texas Wesleyan University, you are the CEO, competing against Ford and GM. With annual sales of over six million cars and trucks worldwide, it has revenues of over $30 billion per year. Your firm’s net worth is $7.7 billion and its income after taxes was over $983 million.1 Recently your market position was being dangerously eroded by competition from domestic and foreign subcompacts, especially Volkswagens. As CEO of Student Motor Company, you are determined to regain Student’s share of the market by having a new subcompact, the…...

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