Premium Essay

Strategic Management Chinese

In: Business and Management

Submitted By winzstone
Words 456
Pages 2
What is Strategy?
何谓战略管理?
商界及管理学对战略的理解很多。西方管理学把战略分成四方面-1) 战略管理(Strategic Management)以策划(plan)和流程(process)为导向;2) 战略布局(Strategic Positioning)以定位(positioning)和格局(pattern)为导向;3) 战略导航(Strategic Navigation)以商业角度(perspective)和程序(procedure)为导向;4) 战略战术(Strategic Tactics)以博弈(play and ploy)为导向。
英文词“Strategy”(战略)来自希腊动词“Stratego”- 意思是策划如何有效的利用资源去毁灭敌人 (which mean to plan the destruction of one’s enemies through effective use of resources) 古往今来,从秦始皇到三国到新中国,战略都离不开资源和竞争。所以要理解商业战略,就要理解资源及竞争所形成的利益关系。战略考虑到资源是有限的,要获得这资源的竞争却是多方的。所以战略就是有关如何最有效的利用自身有限的资源,比竞争对手更好的去获取更多要获得的资源。管理却是牵涉到要如何有效的去控制和影响资源,让自身的资源发挥去获取更多外在的资源。这样去理解,战略管理就是有关企业如何比竞争更好的去争取,控制或影响更多关键的资源来发展企业。更关键的是,企业不能只单单从近身的环境去考虑。特别是当企业在产业链里的利益地位逐渐提升后,更加要从整个产业链的利益关系去考虑所要获得,所要控制或影响最起做用的资源。当市场竞争到了一定的阶段,企业更不应只局限于现处的产业链,还需考虑到未来可能会影响到现有产业链的相关产业链,而这需要灵敏的商业嗅觉和卓越的商业智慧。判断的正确与否关乎企业安危,如果判断准确,可能会扭转乾坤,反之则可能会一蹶不振。近期柯达、任天堂和苹果等的案例,都是基于跨产业链的影响,或倒闭,或辉煌。
成功的战略管理不单是仅仅获取所在产业链的关键资源而发展,更重要的是依托强大的杠杆平台来实现跨越式的发展。短期平台的建设,目的是获取更多的资源来建设更大的平台,而这个平台是跨产业链的平台。中国海尔的成功借助于冰箱业务平台的杠杆作用,建立起今天的多业务平台。类似成功的案例是美国的苹果,依托于个人电脑硬件和软件相结合的平台,建立起今天庞大的移动音乐、娱乐、手机以及平板电脑的平台。
战略管理也不能只考虑产业链现状的资源,更重要的是需要预测往后资源及资源本身的变化,以获取产业链里未来的关键资源。产业链的资源影响力和关键性不处于静态,它会因时间和环境的变动,改变产业链里不同资源的影响力及其之间的利益关系。资源不断的变化在于不同的行业性质,不同的产业链阶段,不同的地域环境及环境的变化。有些变化是可预测的,但很多变化却无法去确定预测或做准确的假设,特别是当外在的环境是处于快速变化的情况之下。好的战略管理是要不断的回顾,是要有智慧的去调整之前所做的预测假设及战略措施。但当企业规模越庞大,旗下所控制的资源越多,在行业里扮演的角色越重要时,随意随时的变动战略方向所导致的后果可能极其严重。企业领导有需时时刻刻关注战略管理,要能以开放的智慧掌握好信息及分析,要能客观的判断好产业链未来的局势,要能勇敢执着的规划好布局去做好战略管理。
所谓资源,特别是自然资源是指在一定时期、地点条件下能够产生经济价值。资源主要分有形及无形。多数会更注重有形资源,但往往特别在商界里无形资源更有价值。如关系, 渠道,人才,经验,诀窍,品牌,企业文化,知识产权,创新或开发能力等,不管是在短期或长期里所起的作用,远比有形的资源,如工厂,设备,资金等来的重要。
考虑整个产业链或相关产业链的资源,要以商业模式的角度去考虑,这样才能看出在产业链不同的环节中,不同资源之间的利害利益杠杆关系。只有这样,才能更好的去分析资源在产业链里扮演的角色及其的重要性。为了更好的去判断未来资源的重要性和影响力,需要考虑各种可能性的组合情节,所谓情景规划法(Scenario Planning)。同时需要大量的研究数据来支撑,以避免错误的判断或预测。但战略管理并不单是科学,更是一门艺术,更需要商业才智(business acumen)及商业直觉(business instinct),加上前瞻式的大胆的推测。有时候这比纯粹的理论分析更关键 。…...

Similar Documents

Premium Essay

Strategic Management

... Neil Ritson Strategic Management Download free ebooks at bookboon.com 2 Strategic Management Strategic Management © 2011 Neil Ritson & Ventus Publishing ApS ISBN 978-87-7681-417-5 Download free ebooks at bookboon.com 3 Strategic Management Contents 1 Introduction 7 2 The Basis of Strategy: Structure 8 2.1 Introduction –definition ‘Structure’ is the allocation and control of work tasks 8 2.2 Functional Structure 8 2.3 Divisional structure 10 2.4 Product structure 11 2.5 Geographical structure 12 2.6 Matrix structure 12 2.7 Complex forms of organisation 14 3 The Levels and Formulation of Strategy 17 3.1 Introduction - definition 17 3.2 Process of strategy 17 3.3 Levels of strategy 19 3.4 Types of Strategy 19 3.5 Other Types of Strategic formulation 22 4 Schools of Strategy 24 4.1 Introduction - Definition - there are three ‘schools’ of strategy 24 Please click the advert The next step for top-performing graduates Masters in Management Designed for high-achieving graduates across all disciplines, London Business School’s Masters in Management provides specific and tangible foundations for a successful career in business. This 12-month, full-time programme is a business qualification with impact. In 2010, our MiM employment rate was 95% within 3 months of graduation*; the majority of...

Words: 11961 - Pages: 48

Free Essay

The Chinese Management

...THE CHINESE MANAGEMENT Confucius on Management History has shown that China is a significant creator and repository of great philosophies, yet we know little of Chinese philosophies on leadership. With China becoming a global economic and political force, we need to learn from and to understand Chinese leadership philosophies. We must also consider that China is now in the process of blending its tradition, customs and practices with Western concepts and ideas. In the business world, it is the blending of its wisdom and Western practices. Successful leadership behavior of today's more culturally diverse workforce is one of the most important challenges organizations face. CHINA The People's Republic of China today seems to be entering the modern world, coming out of the shadow of the warlords, the 20-year struggle between communism and nationalism, and the Cultural Revolution. Moves are afoot to shift the Chinese economy more toward the market-oriented end of the spectrum. China’s 1978 open door policy initiated rapid economic development, and consequently exposed china to a flood to Western management practices. CHINA 2 China is a country of old and new and one that is in transition. With the rise of China in the global economy, it has never been more important for business leaders to understand Chinese leadership philosophies and practices. Ancient Chinese thinking and Western ideas have shaped the development of leadership styles in China. Leadership theories......

Words: 2123 - Pages: 9

Free Essay

Strategic Management

...This assignment shall be analysing the case study on Michelin .An exploration of Michelin's strengths and weaknesses both internally and externally, and most importantly identifying the management challenges faced by Michelin. This assignment shall thoroughly address how the challenges can be solved using the principles that were mastered during the study of Strategic Management. To find the strengths of Michelin, one will be looking at what the company is good at and also what they are doing well at. According to the case study ,the weaknesses are what Michelin is poor at and those things they need to improve on for Michelin to be successful and to grow as a company. So therefore their weakness are their major management challenges. By being able to look at the strengths and weaknesses of Michelin both internally and externally one can start to plan for Michelin in the future and to be able to look at what Michelin is going not so well and find steps to sort these problems out, which is what this essay will address. Some of Michelin's internal strength is that at the present they have three lines of production to follow. They produce the Michelin guide, and road maps, although their main line of production is their tyres .So the fact that Michelin is in more than one line of production gives them the competitive edge over their competitors. Michelin is committed to safety and is committed to keeping up with research and development in all their production and......

Words: 3430 - Pages: 14

Premium Essay

Strategic Management

...opportunistic entrepreneur in a complex organization! Each block will provide you with information about (1) yourself, (2) fundamental perspectives in strategic management and global strategy, and (3) the interdependence of strategy formulation and implementation. The topics and concepts covered in each block are outlined below, and detail on your assignments are provided in the following pages. An integral part of the class will be the application of what you have learned throughout the program in an independent final project on your firm. Week One (Jan 12 & 13) Concepts S1-Friday: Intro and Amgen Case S2-Saturday: Jeffrey Immelt Case Week Two (Jan 26 & 27) S3-Friday: IBP Case S4-Saturday Copeland-Bain Case Week Three (Feb 9 & 10) S5-Friday: Millennium (A) Case S6-Saturday: Wendy Simpson Case Week Four (Feb 23 & 24) S7-Friday: Masco & Household Furnishings Cases S8-Saturday: Cisco & Grand Junction Cases Week Five (Mar 9 & 10) S9-Friday: Cross-cultural simulation S10-Saturday: Dennis Hightower Case Grading: 55% Group Case Projects, 30% Individual written project, 15% Contribution. Text: Carpenter & Sanders. 2007. Strategic Management: A Dynamic Perspective + Cases. Data Sheet |Date |Cases ......

Words: 10022 - Pages: 41

Premium Essay

Strategic Management

...Table of Contents 1.0 Introduction 2.0 Strategic Analysis 2.1 The Strategic Management Process 2.2 Stages of the Strategic Management Process and Contribution to Strategic Management Process 2.3 Definition of Strategic Analysis and Component 2.4 Techniques for Analyzing the External Environment 2.5 Techniques for Analyzing the Internal Environment 2.6 Roles of SWOT Analysis in Strategic Analysis 3.0 Strategy Formulation, Evaluation and Choice 3.1 Strategy Formulation stage and Contribution to Three-stage Strategic Management Process 3.2 Key Differences between Business Strategy and Corporate Strategy 3.3 Implications of Differences for Strategy Formulation 3.4 Key Differences between the Market Positioning and Resource-Based Strategy 3.5 Strengths and Weaknesses of Porter’s Generic Strategies 3.6 Resource-Based Approach Implications for Business strategy 3.7 Industry Lifecycle and Market Turbulence Implications for Business Strategy 3.8 Corporate Level Strategy Decisions 3.9 Relevant Growth Strategies to Qatar Airways 3.10 Advantages and Disadvantages of Related and Unrelated Diversification 3.11 Important Strategies to Qatar Airways 3.12 Portfolio Analysis 3.13 Aspects of International Strategy that are Relevant to Qatar Airways 3.14 International Strategies that are Appropriate 3.15 Market Penetration Strategies that are Appropriate 3.16 Evaluation Technique of Best Strategy to Adopt 4.0......

Words: 5154 - Pages: 21

Premium Essay

Strategic Management

...This article was downloaded by: [Academy of Management] On: 11 February 2014, At: 16:20 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK The Academy of Management Annals Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rama20 An Aspirational Framework for Strategic Human Resource Management Susan E. Jackson , Randall S. Schuler & Kaifeng Jiang a b a a School of Management and Labor Relations, Rutgers University b Mendoza College of Business, University of Notre Dame Accepted author version posted online: 04 Dec 2013.Published online: 04 Dec 2013. To cite this article: Susan E. Jackson, Randall S. Schuler & Kaifeng Jiang (2014) An Aspirational Framework for Strategic Human Resource Management, The Academy of Management Annals, 8:1, 1-56, DOI: 10.1080/19416520.2014.872335 To link to this article: http://dx.doi.org/10.1080/19416520.2014.872335 PLEASE SCROLL DOWN FOR ARTICLE Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and views expressed in this publication are the opinions and......

Words: 23604 - Pages: 95

Premium Essay

Strategic Management

...Assignment #4: Capstone Project BUS 599, Fall Quarter Abstract and brief summary In a competitive market, a company needs to formulate policies and strategies to maintain above average profitability. Corporate management must create strategies and capitalize on evolving competitive markets (Lindgrin, 2012). Both the companies Yahoo and Amazon are constantly implementing such strategies to maintain a reputation that stays ahead of the market trends, information system and globalization. This study will evaluate the success of both companies’ corporate-level strategies in terms of horizontal integration, vertical integration, strategic outsourcing and diversification, and will determine the type of strategy that contributed most effectively to the creation of a successful and profitable multibusiness model. Additionally, this paper will recommend an appropriate new strategy for each company that may maximize profitability and improved competitiveness in the industry. Yahoo!, Inc. Competitive analysis To better understand Yahoo’s internal and external opportunities and threats, in order to better estimate Yahoo’s ability to capture value, our starting point would be a quick analysis of operating and financial performance of Yahoo comparing to its peers in the industry during the last four years. We......

Words: 2071 - Pages: 9

Premium Essay

Strategic Management

...world that its investment in China was justified, with its growing market shares and successful partnership with SAIC. Attempts to understand the strategic alliance between GM and SAIC and how the relationship contributes to the success and rapid growth of GM in China. Also analyzes the strategies adopted by GM and the potential threats and challenges imposed on foreign automobile companies in China. Sheds light on devising viable strategies for foreign companies to enter emerging markets. Shanghai General Motors Co., Ltd. manufactures and markets vehicles, engines, and transmissions in China. The company produces sedans and its brands, and its models include Buick, Chevrolet, SAIL, Regal, Excelle, Cadillac, and GL8. Shanghai General Motors Co., Ltd. was founded in 1997 and is based in Shanghai, China. The company has three manufacturing plants in Jinqiao, Pudong; Dongyue, Yantai; and Norsom Motors, Shenyang; four vehicle production plants, and two powertrain plants. Shanghai General Motors Co., Ltd. operates as a joint venture between SAIC Motor Corporation Limited and General Motors China, Inc Foreword: The Chinese government is striving to foster its own automotive industry and is not interested in turning China into an expansion base for European, American and Japanese auto industries. This intention of the Chinese government is made clear by the fact that foreign companies are not allowed to have majority (over 50 percent) share holdings in joint venture......

Words: 2382 - Pages: 10

Premium Essay

Strategic Management

...e-commerce and the increasing the trend of small-located outlets shows the move towards convenience(Writer, 2015), just how the people like it. According to the articles of Strategy&, the retail companies understands although there is a development of e-commerce, it has become very difficult to differentiate online and offline sales. There are 2 strategic challenge the retail industry is facing in the Asia Pacific. First, logistics, logistics is the key element to provide the required customer service but for e-commerce players it remains one of the main challenges. As most emerging Asian markets are huge and fragmented with poor logistics infratructure, local logistics firms have only partial coverage in large countries like China and India and are generaly viewed as unreliable. This has cause the push of e-commerce to build their own logistics systems with a large amount of cost and time (Gupta & Carter, 2012). East Asia‘s progress on logistics is doing very poorly and failed to keep track with it’s growth in trade(Carruthers, Bajpai, Hummels) Second, is the security issues that concerns the consumers. The retail industry took this as a strategic challenge because it will affect the company’s reputation and profit. Like for example in Malaysia, making a transaction online is not as popular as in the western countries. Although researchers surveyed that many in general actually liked the idea of doing shopping online but only a small amount of number of Malaysians......

Words: 1183 - Pages: 5

Premium Essay

Strategic Management

...Strategic Management (Semester A) (3BUS0118) Module Leader: Keith Seed Words Account: Report (3838), Appendix (2092) Group Members: Jian Feng Ding (08199930) Long Cheng (08198940) Lin Xu Zhen Xu (08201511) Qi Hua Jiang (08199004) Date: 10/12/2009 CONTENTS TITLE 1 TABLE CONTENTS 2 INTRODUCTION 3 MAIN BODY PART 1--- CURRENT ISSUES PESTEL framework 4 PART 2--- CHALLENGES & COMPETITION POTER’S five forces 6 SWOT analysis 10 Corporate governance in the Myspace.com PLC 10 Accountability to Stakeholders 11 Corporate Social Responsibility PART 3--- STRATEGIC CAPABILITY Foundation of Strategic Capability 11 Resource and Competence 11 Human Resource Management 12 Cost Efficiency 12 Value Chain 13 CONCLUSION ...

Words: 7339 - Pages: 30

Premium Essay

Strategic Management

...INTRODUCTION TO STRATEGIC MANAGENT 1.0 Introduction This chapter introduces the concept of strategic management and provides an overview of strategic management. This chapter is divided into six sections. The first section explains the evolution of the strategic management concept. This is followed by the second section on definition of strategic management. The third section describes the context in which strategic management takes place. This is followed by the fourth section which covers the scope of strategic management. The fifth section shows some of the benefits of strategic management for organizations. Finally the sixth section describes the process of strategic management. Upon the completion of this chapter you should be able to: 1. understand the concept of strategic management 2. know the brief history of the strategic management concept 3. understand the definition of strategic management 4. know the context in which strategic management occurs 5. comprehend the scope of strategic management 6. describe the benefit of strategic management 7. know the strategic management process 1.1 Introduction to the Strategic Management Concept Strategic management is a concept that originated from the military field. The concept of strategic management was first applied in ancient battles. The period around 500 B.C. saw numerous battles that took place Greece and China. The early written record on strategic management can be traced back during this......

Words: 4525 - Pages: 19

Premium Essay

Strategic Management

...market place in 1988. * Acquires 10 local providers. * Announces $1 Billion of investments in that market * Targets to grow European business to 1/3 of total operations. * The Breaking Into China * Economist suggest China will be the worlds largest economy by 2039. * Chinese air cargo is growing at a steady rate of 30%. * Import/Export shipping market is estimated at $1 Billion. * Intra-China Shipping estimated at $800 Million. * In 2004, the US and China strike an new transportation accord. * Five times the number of in/outbound flights * Permitted to establish hubs * Access to all airports * FedEx and UPS already serving China * FedEx maintained a larger presence in China * Direct flights to Beijing, Shenzhen, and Shanghai * 11 weekly flights, twice as many as UPS * Served 220 Chinese cities. * FedEx volumes grew by more that 50% between 2003 and 2004 * UPS was active in China since 1988 * Direct flights to Beijing and Shanghai * 6 weekly 747 flights * Served 200 Chinese cities * UPS reported 60% growth in shipments since 2001. SWOT Analysis: UPS STRENGTHS | WEAKNESSES | * Global brand * Strong distribution network | * Perception of ground delivery instead of overnight * Heavy union presence | OPPORTUNITIES | ......

Words: 1945 - Pages: 8

Premium Essay

Strategic Management

...Semester III UNIT – I STRATEGY AND PROCESS |Conceptual Framework for Strategic Management – Concept of Strategy and Strategy Formation Process – Stakeholders in Business – Vision, | |Mission and Purpose – Business Definition – Objectives and Goals – Corporate Governance – Social Responsibility | CONCEPTUAL FRAMEWORK FOR STRATEGIC MANAGEMENT Strategic management deals with decision making and actions which determine an enterprise’s ability to excel survive or die by making the best use of a firm’s resources in a dynamic environment. The main purpose of study of strategic management is to examine why some organization succeed while others fail and yet others completely change. Consider the following examples: ➢ Bharat Heavy Electricals Ltd. (BHEL) is now planning to expand its range to 800 MW supercritical power projects. ➢ LG Electronics India Ltd. (LGEIL) signed a MOU with Maharashtra government to expand manufacturing facility at Pune for Rs.900 crores. ➢ GAIL India has received an offer from China Gas Holdings for participation in a gas based petrochemical project to be set at Humor in Mangolia. ➢ The world’s largest steel conglomerate Mittal Steel Company is to become the second largest stakeholder in a Chinese Steel firm in Hunan Province. ➢ Mittal singed three MOUs with Jharkhand Government for setting up 12 million tonne Greenfield project in two phases. ➢ Maruthi Udyog slashed the price of Maruti-800......

Words: 3249 - Pages: 13

Free Essay

Strategic Management

...BUSI 1317: Srategic management | Lincoln Electric | The Welding Industry’s Titan | | | | 1st December, 2014 ABSTRACT The purpose of this paper is to analyze Lincoln Electric’s overall strategy and business model and evaluate how generalizable is the company’s business model in other industries, specifically focusing on feasible strategies for one of the fastest developing country, India. | Contents Lincoln Electric’s Background 2 Recent Reporting 2 Main Features of the Lincoln Electric Business Model 2 Company Philosophy 2 Overall Strategy 3 Compensation, Leadership and Communication 3 How generalizable is Lincoln Business Model to other industries? 4 How generalizable is the Lincoln’s approach to India? 5 Employment System 5 Incentive System 6 Conclusion 6 Appendices 7 Exhibit 1: Hofstede's Dimensions Comparison - India & USA 7 Exhibit 2: India and U.S GDP Comparison 7 Bibliography 8 Lincoln Electric’s Background Lincoln Electric Company is the largest manufacturer of welding equipment in the world and has been in existence for over 100 years since 1895. The founder, John C. Lincoln started the business selling his own designed electric motors with the $200 he made from redesigning Herbert Henry Dow’s engine (Paul F. Buller, 2006). The company grew steadily, and in 1906 sales rise to $50,000 a year. John expanded his work force and in 1907, his brother, James F. Lincoln joined the company as a senior manager and......

Words: 2042 - Pages: 9

Premium Essay

Strategic Management

...Tiger Airway Holdings Limited | Strategic Management Assignment | | Name | Student ID: | | | | | | Contents 1. Executive Summary 3 2. Current Situation 3 2.1. External Environment Analysis 3 2.2. Internal Environment Analysis 5 2.2.1. The Market 5 2.3. Industry Analysis 5 3. SWOT Analysis 9 3.1. Implication of Analysis 10 4. Competitor Analysis 10 4.1. Brand Competitors 10 4.2. Strategic Group Matrix 10 5. Objectives 10 5.1. Short-Term 10 6. Growth Strategy 11 6.1. Ansoff’s Product/Market Matrix 11 7. Competitive Strategy 12 7.1. Branding Strategies 12 8. Implementation 12 8.1. Schedule – Time Line for Strategic Planning 12 9. Evaluation & Control 13 9.1. Balanced Scorecard Analysis 13 10. Bibliography 14 11. Appendix 14 1. Executive Summary Tiger Airway, a carrier offering budget air travels in aviation industry within Asia, faces imminent threat of maintaining sustainability with increasing competition from emergence of various budget carriers within the region and escalating fuel cost. The report will highlight the challenges affecting Tiger Airway by assessing Tiger Airways performance and analyzingthe external and internal factors influencing the performance of Tiger Airways. From the analysis, the report willrecommend on developing strategies and alternative strategies for Tiger Airway to adopt to address to the key challenges facedcurrently and to......

Words: 6672 - Pages: 27