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Strategic Choice and Evaluation

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Strategic Choice and Evaluation
United Natural Foods, Inc (UNFI) “is the leading U.S. independent national distributor of natural, organic, specialty foods and related products, including: nutritional supplements, personal care items, and organic produce” (UNFI, 2012, para. 1). UNFI started out as Mountain People’s Warehouse in 1976, when people started becoming interested in natural product. In 1996, Mountain People’s Warehouse and Cornucopia Natural Foods merged and formed United Natural Foods, Inc. Today the company employs 6,900 individuals throughout the United States and Canada. This paper is going to evaluate the best value discipline, generic and grand strategies, and the recommended strategy UNFI should implement in the organization.
Best Value Discipline Value disciplines are strategies that center on delivering customer value through operational excellence, customer intimacy, and product leadership (Pearce & Robinson, 2011).
Operational Excellence
Operational excellence is the approach to the production and delivery of products and services. Using this approach the organization leads the industry in price and convenience by focusing on lean and efficient operations. Organizations using this approach work hard to minimize costs by reducing overhead costs, eliminating unneeded production steps, reducing transaction costs, and optimizing business processes (Pearce & Robinson, 2011). To implement this strategy organizations generally restructure their delivery processes and use information systems to focus on efficiency and low-cost transactions.

Customer Intimacy
Customer intimacy is a strategy in which the organization continuously tailors and shapes the products and services to meet the needs of customer. Companies implementing this strategy are able to respond quickly to any need which helps to create customer loyalty. Companies who are…...

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