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Stevia

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Submitted By soccergrl0426
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MEMORANDUM

To: John Jenkins
CEO of Coca Cola

From: Rebecca Davison

Date: February 14, 2014

Subject: Proposal for Developing Healthier Soft Drink Ingredients

INTRODUCTION
The consumption of soft drinks has become a major health issue for humans. As obesity is on the rise, soft drinks have become a contributing factor. Indeed, there are healthier substitutions for soft drinks but major companies such as Coca Cola have the opportunity to make them healthier and continue receiving profits from its products. There is always going to be a demand for soft drinks and developing healthier ingredients in them will only increase the demand.

STATEMENT OF PROBLEM
With the obesity rate rising and the demand for soda high, the need for healthier ingredients is imperative. There is a way to research available substitutes for the unhealthy ingredients and develop a soft drink that will not be a contributing factor to the obesity rate.

PROPOSED SOLUTION
One possible healthier substitute for soft drink ingredients is the natural sugar, stevia. Derived from a plant, stevia is a natural sweetener that does not add calories. It also is 200 times sweeter than sugar in the same concentration. Studies also show that stevia does more than sweeten foods and drinks; it also may induce other health benefits. Using stevia in place of sugars would lower the unhealthy content in soft drinks and also appeal to the soda market.

SCOPE
To assess the advantage of using stevia in place of sugar, I plan to assess three areas of inquiry:
1. What sugar products are currently being used in the production of soft drinks and what are the approximate costs of production?
2. How readily available is stevia?
3. What are the costs of implementing the use of stevia in the production of soft drinks in place of sugar?

METHODS
Most of my research will be through…...

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