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Sony Playstation 3

In: Business and Management

Submitted By crixus
Words 10292
Pages 42
9-508-076
REV: APRIL 14, 2008

ELIE OFEK

Sony PlayStation 3: Game Over?
[W]hen you look at the history of the video game industry since the PlayStation was launched back in 1995, we were able to take the leadership position very quickly with the PlayStation. With PlayStation 2 we have more than 110 million gamers and consumers enjoying the PlayStation 2 on a worldwide basis. And I think we have a very loyal following for the PlayStation family of products. So with the PlayStation 3, I believe that we are going to be able to quickly take the leadership position once again and maintain that position for a very long time. — Kaz Hirai, President and CEO, Sony Computer
Entertainment of America, November 17 20061
It was a picture that was reminiscent of the launch of the original PlayStation nearly a dozen years before. Some eager customers had arrived as early as 6am and from as far as New Jersey to a video game store in Manhattan with the hope of purchasing one of the newest and most sought after video game consoles. By 9am, the number of customers waiting for entrance to the store exceeded 100 and the line extended down the block. One customer in line had been searching stores across the region for two weeks in order to find a console for her brother’s twenty-fifth birthday. A twelve-year-old and his grandmother were visiting their third store in search of the new console. “I just hate what you have to do just to get one,” the boy said.2
In one sense, long lines and sold-out stores were typical at the beginning of each new generation of video game consoles. What made the scene outside of the video game store in Manhattan quite surprising, though, was that the hopeful customers were not waiting in order to purchase a new
PlayStation 3 (PS3) game console from Sony, the undisputed market leader from the previous two generations of video game…...

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