Premium Essay


In: Social Issues

Submitted By cecy21
Words 520
Pages 3
Sociology is the study of human social relationships and institutions. Sociology’s subject matter is diverse, ranging from crime to religion, from the family to the state, from the divisions of race and social class to the shared beliefs of a common culture, and from social stability to radical change in whole societies. Unifying the study of these diverse subjects of study is sociology’s purpose of understanding how human action and consciousness both shape and are shaped by surrounding cultural and social structures.
Sociology is an exciting and illuminating field of study that analyzes and explains important matters in our personal lives, our communities, and the world. At the personal level, sociology investigates the social causes and consequences of such things as romantic love, racial and gender identity, family conflict, deviant behavior, aging, and religious faith. At the societal level, sociology examines and explains matters like crime and law, poverty and wealth, prejudice and discrimination, schools and education, business firms, urban community, and social movements. At the global level, sociology studies such phenomena as population growth and migration, war and peace, and economic development.
Sociologists emphasize the careful gathering and analysis of evidence about social life to develop and enrich our understanding of key social processes. The research methods sociologists use are varied. Sociologists observe the everyday life of groups, conduct large-scale surveys, interpret historical documents, analyze census data, study video-taped interactions, interview participants of groups, and conduct laboratory experiments. The research methods and theories of sociology yield powerful insights into the social processes shaping human lives and social problems and prospects in the contemporary world. By better understanding those social processes, we…...

Similar Documents

Premium Essay

Socilogical Imagination

...In the article, “The Sociological Imagination” by C. Wright Mills is talking about our lives being trapped in the structure that society puts us in. That as people in the society we need a value set in our awareness. We learn to understand ourselves and our options by looking at what others in the same situations. It is the ability to shift our perspective from one to a different one. As we pay attention to the history and the story of our life merger with the elements in society. We start to learn about how our impersonal changes of society plan out and frame our cherished features of our personal lives. It makes us see our personal and public problems as two parts of one manner. It says in the article that we learn to understand how our private lives conjoin with a cultural society. The sociological imagination is talking about the history of society. Society concentrates on the provocations of the social powers at hand. The mortality that the society has would play a huge part in what role it will carry as a whole. The thing is that the history of the issues is that it went on before the current period. The public issues create a threat to the values of the society as a whole. Through understanding the history individuals feel that their values are being threatened and try to find a way to solve it themselves. Then, it starts to look into what society’s standing is. The society now needing to identify what is a public issue or a personal trouble. In other words, it......

Words: 413 - Pages: 2

Premium Essay

Access the Socilogical Explanations of the Increase in the Number of Divorces Since the 1960s

...Access the sociological explanations of the increase in the number of divorces since the 1960s Divorce refers a married couple ending their marriage contract between themselves. Official statistics show that the divorce rate has generally risen over the last 40 years; also there have been fluctuations during that time. Since the 1960s the numbers of divorces have increased greatly in the United Kingdom, the number of divorces doubled between 1961 and 1969, and had then doubled again by 1972. The upward trend continued, peaking in 1993 at 180,000. Since then, numbers have slightly decreased to 157,000 in 2001. This rate means that about 40% of marriages end in divorce. About 7 out of 10 applications for divorce come from women; this is in contrast to the situation in the past. For example, in 1946 only 37% of applications came from women – barely half todays figure. Sociologists have identified the following reasons for the increase in divorce: changes in the law, declining stigma and changing attitudes, secularisation, rising expectations of marriage and changes in the position of women. One explanation for the increase in the number of divorces since 1960 is the changes in law. Divorce was very difficult to do in the 19th century Britain, especially for women. Gradually, over time divorce has been made easier. There are three kinds of changes in the law; equalising the legal reasons for divorce been the sexes, widening the grounds for divorce and divorce being made......

Words: 1319 - Pages: 6

Premium Essay


...=contentgearhome & paf_dm = full & pageselect = contentitem&docid=102818 (accessed 05 July 2006). Hartley, B. and Pickton, D. (1999) Integrated marketing communications requires a new way of thinking. Journal of Marketing Communications, 5 (2), 97–106. He, H.W. and Balmer, J.M.T. (2006) Alliance brands: building corporate brands through strategic alliances? Brand Management, 13 (4/5), 242–256. Herrington, D.J. and Lollar, J.G. (1996) Comparing intensity and effectiveness of marketing communications: services vs. non-services. Journal of Advertising Research, 36 (6), 61–72. Holm, O. (2006) Integrated marketing communication: from tactics to strategy. Corporate Communications, 11 (1), 23–43. Hulberg, J. (2006) Integrating corporate branding and socilogical paradigms: a literature study. Brand Management, 14 (1/2), 60–73. Hutton, J.G. (1996) Integrated marketing communications and the evolution of marketing thought. Journal of Business Research, 37 (3), 155–162. Jin, H.S. (2003/2004) Compounding consumer interest. Journal of Advertising, 32 (4), 29–41. Johnson, D. and Colin, T. (2003) International Business: Themes and Issues in the Modern Global Economy, Routledge, London. Johnson, C.R. and Schultz, D.E. (2004) A focus on customers. Marketing Management, 13 (5), 21–26. Kallmeyer, J. and Abratt, R. (2001) Perceptions of IMC and organisational change among agencies in South Africa. International Journal of Advertising, 20 (3), 361–380. Keller, K.L. (2001) Mastering the marketing......

Words: 14415 - Pages: 58