Premium Essay

Sleeman Breweries

In: Business and Management

Submitted By matthew80189
Words 1331
Pages 6
Case Study Report

Sleeman Brewery Limited

As Investment Portfolio Option

Executive Summary

I am writing this report for Chantal Dumont as to give recommendation whether or not she should invest in Sleeman Brewery Limited. We then recommend you to invest in this company if you are seeking for long term growth in your portfolio.


This report is made by Ryan Tan to for Chantal Dumont as part of the assessment to determine and to help her to come to a decision whether to include or exclude Sleeman Breweries Limited in her portfolio. The report itself will look deeper into the case and the explanation behind the case to provide Ms. Dumont with the sufficient data and knowledge to make decisions for her portfolio.

Critical Success Factor

Sleeman Breweries Ltd’s strategy is to use differentiation to market their products. They are categorized as the microbreweries which market their product mostly on premium price and compete regionally rather than nationally. Recent transaction determined that SBL had purchased a right to produce, sell and distribute Stroh Brewing Company, which focus more on low to medium quality beers. This reflects the changes in SBL as they are trying to grow their market of low and medium quality beers. As a microbrewery, the secret of their success is to produce in quality by making beers in small batches to ensure their quality and taste.

In this type of industry, every company have to be able to position their product well in the market and also to get the right cost and ingredient for their products.


After looking through the annual financial statement, a couple problems were discovered and will be mention in the next paragraph.

Comparing ratios that are obtained from the financial statement, the most critical problem that SBL has…...

Similar Documents

Free Essay

The Brewery

...Count: 1,237 Dick and Brothers Brewery, a six story building as old as time itself. It’s been shut down for years and many of its entrances blocked off, due to the many thefts that had taken place. I like this building, not for the historical and valuable items inside, but for the climbing experience I got on the outside. In order to climb the Dick Brothers Brewery, it takes expert technique, a will to succeed and a lot of courage, which I used to help me achieve this great milestone and conquer something I thought I never would. It was a typical summer day, birds singing their songs, squirrels running from tree to tree, and a slight breeze as if the sun was blowing his warm breath upon this quaint town of Quincy. I awoke to a phone call from David, a close friend, telling me to get ready for a day of productivity; he wanted to take me to a place I’d never been before. Well, me being the adventurer that I am agreed to go on his little quest. So he picked me up in his beat up, dingy, red, Volkswagen, that sputtered anytime you tried to accelerate, and we were off. After a couple of minutes and what seemed to be days of curiosity had passed, we had arrived at our destination, 9th and York. “Well David, you’ve stumped me again. What now?” I had asked. “That… is where you’ve never been”. He said as he pointed to a brick colored, vine engrossed, building on our left hand side. I gazed up at the words atop the massive building, Dick Brothers Brewery, Gleamed in the bright,......

Words: 1235 - Pages: 5

Premium Essay

Green Brewery

...April 2010 Project Advisor: Scott Noesen Disclaimer Unless otherwise explicitly stated, the views and opinions expressed herein do not necessarily represent those of the University of Michigan, the School of Natural Resources and the Environment, the Arbor Brewing Company, or any entity other than the members of the Green Brewery Project student team. This document contains many forward-looking statements, including predictions of project costs, payback periods, performance characteristics, incentive award amounts, etc. Such statements are the results of careful analysis by the team, using the best information available at the time, and based on certain expectations and assumptions which are identified wherever possible. A variety of factors could cause the actual results to differ from predicted outcomes. Advice from qualified professionals should be sought to complement the advice contained herein. The Green Brewery Project | Disclaimer i Acknowledgements The Green Brewery Project could not have been a success without the help of many people and organizations. First we would like to thank Matt and Rene Greff and all of the Corner Brewery Staff for allowing us to do this project and being cooperative with all of our questions and interruptions. Next we would like to thank our advisor Scott Noesen and consultant Greg Marker for helping us get started and guiding us along our journey. Thanks go to the Craft Brewer‘s Association, Laura Williams (University of......

Words: 3917 - Pages: 16

Premium Essay

Evolution of Brewery Industry

...essential ingredients. A 1660 map of New Amsterdam details twenty-six breweries and taverns, a clear indication that producing and selling beer were popular and profitable trades in the American colonies (Baron, Chapter Three). Despite the early popularity of beer, other alcoholic beverages steadily grew in importance and by the early eighteenth century several of them had eclipsed beer commercially. Between 1650 and the Civil War, the market for beer did not change a great deal: both production and consumption remained essentially local affairs. Bottling was expensive, and beer did not travel well. Nearly all beer was stored in, and then served from, wooden kegs. While there were many small breweries, it was not uncommon for households to brew their own beer. In fact, several of America's founding fathers brewed their own beer, including George Washington and Thomas Jefferson (Baron, Chapters 13 and 16). 1800-1865: Brewing Begins to Expand National production statistics are unavailable before 1810, an omission which reflects the rather limited importance of the early brewing industry. In 1810, America's 140 commercial breweries collectively produced just over 180,000 barrels of beer.[1] During the next fifty years, total beer output continued to increase, but production remained small scale and local. This is not to suggest, however, that brewing could not prove profitable. In 1797, James Vassar founded a brewery in Poughkeepsie, New York whose successes echoed far......

Words: 3090 - Pages: 13

Free Essay

Asahi Breweries

...Asahi Breweries Introduction Asahi Breweries is Japanese beer producer with a long history of operations since 1949. Prior to 1949 Asahi Breweries was a part of Dai Nippon, a large conglomerate of dif-ferent companies. After the defeat in World War II the allied forces forced Dai Nippon and other dominant companies to split. Dai Nippon Breweries was split into Sapporo Breweries and Asahi Breweries in 1949. At the time of split there were three major players in Japanese beer market – Sapporo Breweries, Asahi Breweries, and Kirin Breweries. Each of the brewer-ies roughly occupied about 1/3 of the market share. However in 30 years beer market in Japan has changed. Kirin Breweries was the biggest mover in the market during that period having increased its market share from 25.3 percent in 1949 up to 63.8 percent by 1976. Japanese culture is characterized by conservatism in everything even in beer. Lager beer has been the most popular kind of beer in Japan and by 1980s Kirin’s had used its commanding market share to capitalize on the lager beer and Kirin’s pasteurized lager beer became the industry standard. Asahi breweries in contrast were in a downward spiral – sales have been decreasing, expired inventories became a major problem that led to laying off 550 employees out of total 3200. Analysis Asahi Breweries were able to turn things around with the help of revolutionary presi-dents – Tsutomu Murai and Hirotaro Higuchi. Tsutom Murai became a president of Asahi Breweries......

Words: 822 - Pages: 4

Premium Essay

African Breweries

...African Breweries 1. How is the competitive environment changing in South Africa and Tanzania for the brewing industry? 2. Complete a strategic assessment of SA Breweries. 3. What do they need to do to adapt to the changes in the environment and develop a sustainable competitive advantage in Tanzania? 4. Figure out the most important strategic actions that need to be done. Why are these actions the most important strategic actions? 5. Plan out the strategic actions for implementation over the next several years. Operational Excellence – to put affordable beer within arm’s reach of all consumers by means of efficient beer production and distribution. Benchmarked against worlds largest brewers. Invested a lot in production and the packaging process. Now among the world’s most efficient brewers. They could lower the cost of beer. 1970-1990s beer prices dropped by 1/2 . early 1990s they developed a system for tracking beer products through the entire chain from brewery to retain outlet. They promoted from within and gave people the opportunity – many of their distributers were former employees who they gave a chance. They were faster which was in line with their “emphasis on product quality and freshness”. Distribution strategy facilitated segmatenation of their customers 2 segments of customers 1. on-premise concumption (sheneems, pubs and resto) 2. off-premise consumption (liquor stores, small shops) segmentation gave them into on the......

Words: 773 - Pages: 4

Free Essay

Kirin Brewery

...Anwar Bizri Kirin Brewery Co. Ltd. (A) 14/09/2015 As Japanese beer market is an oligopoly with four major players, any competitive confrontation, or any new product entry, would make ripple effects on the market shares of the other 3 players. Although Kirin had the dominant share of the beer market, its conservative approach to its product strategy left it vulnerable to innovative strategies by the other players. This, in turn, is the opportunity that Asahi took advantage of. Asahi created a niche demand for “dry beer” wherein it had the competitive advantage of first-mover. Asahi realized a shift in the market demographics towards the youth and took this as an opportunity to revitalize the beer market and seize as much of the market share as they could in the time it took the other players to respond. In light of Asahi’s challenge and the context of its strategy, Kirin had several alternative responses to consider. The simplest response would seem to be launching its own version of Kirin dry beer and mitigating the loss of market share to Asahi. However, as Asahi now has the advantage of “dry beer” brand recognition, an introduction of Kirin “dry beer” might lead indirectly to an increase in Asahi’s market share. Therefore, a introducing a parallel dry beer product is necessary but not sufficient as a strategy and must be supported by other responses. Kirin could cut the price in the classic competitive battle response. It could do so because it can afford a......

Words: 654 - Pages: 3

Free Essay

Tsingtao Brewery

...1. Company Introduction - TSINGTAO Brewery Co., LTD History. Tsingtao Beer, one of the oldest brewery brands in China, can trace its colonial roots back to 1903, when German forces occupied Qingdao (Coastal city located in Shandong province in China). Beer businessmen from Germany and British founded the Tsingtao brewery factory in Qingdao and started to brew in the European way. Since Japan seized China from Germany during the First World War Japanese took the control of Tsingtao from Germans and run the company in effect until 1945. As the People’s Republic of China was established in 1949, Tsingtao became state-owned enterprise. It was privatized in 1990s with the formation of Tsingtao Brewery Company Ltd. and then issued H-shares in Hong Kong which were listed on the Stock Exchange in 1993, being the first domestic enterprise listed on an overseas stock exchange. Following this, in the same year Tsingtao issued A-shares in China, which were listed on SSE. Shareholders. When Tsingtao was listed on Hong Kong stock market, Anheuser-Busch, the world biggest brewery, acquired 4.5% of shareholding in order to enter Chinese market and extended its shareholding to 27% in 2002. As the Interbrew, Belgium brewery company, merged Anheuser-Busch in 2008, Japanese Asahi group replaced ABInBev’s position with about 20% of shareholding, which is the 2nd largest majority shareholder after Tsingtao Group. (Please see the appendix 1, “Shareholders”) Performance. At present,......

Words: 1202 - Pages: 5

Premium Essay

New Belgium Brewery Case

...By 2009 (Just 18 years later), their company, New Belgium Brewing Company (NBB) , had become the third largest craft brewey in the United States and the seventh largest producer in the overall Industry. The brewery also stood as a corporate leader in environmental sustainability, and provided a prime example of how a company could incorporate environmental concerns into everyday business decisions. However, as NBB entered the new decade, the company faced a number of challenges In reaching its environmental goals, many of which could not directly control.   History of NBB   Jeff was inspired to found NBB While on a 1989 bike ride through the Belgain countryside. During his trek, he perceived a lack of flavor in Amencan beers compared to those he was drinking in Europe. When he returned home to Colorado, he set out on a quest to Introduce American beer drinkers to the unique essence found in traditional Belgain brews, from the tart framboise, the light saison, and the truly one-of-a-kind trappist ales. Using his home brewing exrience, Jeff was able to develop a distinctive recipe for traditional Belgian amber ale. The ale, dubbed Fat Tire in commemoration to the inspirational bike trip, became the brewery's flagship beer. By 1991, Jeff and Kim formally organized the brewery as NBB and began selling the first bottles of Fat Tire around their hometown of Fort Collins.   Kim, Serving as the businessperson of the two, engaged in the marketing and distribution Operations.......

Words: 601 - Pages: 3

Premium Essay

Athenia Brewery Tselentis Iakovos

...Athenian Brewery public limited company. A Greek Brewery is the biggest company of beer production and sales in Greece. It was founded in 1963 by Greek entrepreneurs and is a member of the Heineken N.V. international group. Some Historical facts: * 1965: Creation of the first Factory in Athens and introduction of Amstel Beer in Greek Market. * 1975: New factory was created in Thessaloniki * 1981: Introduction of Heineken in Greek market. * 4 years later 1985: New factory in Patra * In early 90s 1990-1993: Introduction of Buckler in Greek market * 1993: Introduction of natural mineral water IOLI and bottling factory in Lamia * 1999-2000: Brands Fischer and ALFA were introduced by Athenian Brewery in Greek market * In the Last decade: Athenian Brewery introduced Amstel Pulse, 5liter Heineken barrel, Krusovice, Moretti, Tiger and Amstel Pils. Besides the factories referred there are more logistic hubs and branch offices scattered throughout Greece. In the map we can see the cities which they are located. As for the logistics: Athenian Brewery uses a 3rd party logistics company to carry out its logistics inside the country and Cyprus, Synergy public limited company. The 3rd party provider is a firm that provides services to its customers for part, or all of their supply chain management functions. The peculiarity of the project is that there are different shapes and types of products to be transferred (including the marketing material such...

Words: 869 - Pages: 4

Premium Essay

Market Garden Brewery Report

...Six Sigma in the Craft Brewing Industry Market Garden Brewery CWRU Course: Six Sigma and Quality Management Instructor: Dr. Alireza Kabirian ( Fall 2015 Student Team: Cephas Tetteh Kudzordzi Gustavo Stentzler Garcia de Lima Nagendra Siddharth Kolli Sailesh Krishna Kaveri Poompatnam Report Date: November 22, 2015 Company Address: 1947 West 25th Street, Cleveland, OH 44113 216-621-4000 Project Sponsor/Champion: Andy Tveekrem Brewmaster Market Garden Brewery Nano Brew Cleveland 216-392-0466 Executive Summary Market Garden Brewery looked to improve product quality and reduce costs, so a holistic six-sigma implementation to set up quality control ended up being explored as a viable option. Since the brewery consists of both a brewing unit as well as a bar at the front of the facility, we sought to pursue ways to add value in some form in both distinct settings. As a result, our project has taken on a two-pronged approach. One part of it deals with consistency and control of the beer brewed, by setting product specifications limits, and applying a system for collecting data, whereby more informed decision making can be undertaken by the company. The second part deals with an issue at the bar front, glass cleaning. Beer glasses that are not at an optimal level of cleanliness can affect the taste of beer, resulting in negative customer experiences, so it is important for the......

Words: 4717 - Pages: 19

Free Essay

San Miguel Brewery

...INTRODUCTION A. Company Profile HISTORY San Miguel Brewery Inc. (SMB) is the largest producer of beer in the Philippines, with nine out of ten beer drinkers preferring its brands. San Miguel Beer was first produced by La Fabrica de Cerveza de San Miguel, an upstart brewery in the heart of Manila that began its operations in 1890. It received the Royal Grant from the Spanish king to brew beer in the Philippines, then a colony of Spain. In 1963, the brewery was renamed San Miguel Corp. (SMC) to reflect its growing ventures into food and packaging. As the beer business grew at a steady pace, it provided the foundation from which SMC expanded its interests from food, beverage and packaging, to power, oil, airline and infrastructure. Today, SMC is the country's biggest diversified conglomerate. All SMB's beer operations were then under the San Miguel Beer Division, a business unit of SMC. SMB was incorporated on July 26, 2007, and the domestic beer business was spun off from SMC to SMB on October 1, 2007. The spin-off of SMC's domestic beer business into SMB was intended to realize the value of SMC's flagship business. In 2010, the acquisition of San Miguel Brewing International Limited (SMBIL) enabled SMB to achieve full integration of its domestic and international beer business. SMB is now at a greater advantage to champion the iconic San Miguel brand across the Asia-Pacific region. From a single product produced in a single brewery in 1890, SMB has developed an array......

Words: 1169 - Pages: 5

Free Essay

Breckenridge Brewery

...Cresente G. Siglos Jr. MBA 231- StratMan Brewing Change at Breckenridgre Brewery Summary of the Case Back in the 1980s, founder Richard Squire was your typical ski bum – with one significant difference. He had a knack for making extraordinary home brews. For years, only his closest friends were able to enjoy his creations, but it didn’t take long for Richard to realize that his talents needed to be shared with the world. Craft Brewing represented a “blend of art and science” where focus was on variety, freshness, and quality. By only using the purest and finest ingredients, no adjuncts, and no pasteurization, these brewers felt that the quality of craft beers stood apart from the mass production of other more prominent beers. In 1994, Ed Cerkovnik joined Breckenridge Brewery as a 50/50 partner. Most of the people at Breckenridge Brewery agreed that Ed was “brilliant” and looked to for leadership.” Since his arrival at Breckenridge Brewery, Ed had provided legal counsel, credibility with various sources of financing, as well as deals structuring and negotiating skills, and had been looked to as the unofficial COO of the company. Ed had been a partner in the law firm that represented Breckenridge Brewery when he decided to make the move from law to business. Richard provided a great deal of vision and creativity while Ed provided discipline and strong analytical skills. Ed’s first tasks were to consolidate ownership, raise new capital, and solidify license and development...

Words: 1604 - Pages: 7

Premium Essay

Greaves Brewery Case Analysis

...Greaves Brewery: Bottle Replenishment Case Analysis Case Synopsis The following is an analysis of the case, Greaves Brewery: Bottle Replenishment. It details the growing beer operation of Greaves Brewery located in the Caribbean island of Trinidad. The purchasing manager for the company, Alex Benson, is uncertain about how many bottles to order from the company’s German glass supplier. His decision is complicated by the possibility of a new bottle design being introduced that would compromise his existing inventory of bottles. Additionally, he is faced with storage limitations and erratic sales, all of which are impacting his decision. He is also concerned about over ordering to avoid issues from an off year, impact from government tax, tourism, and growth of exports. Assignment Question How many bottles should Alex Benson, purchasing manager of Greaves Brewery, order to support his company’s sales for the upcoming year 2004? Case Analysis Greaves Brewery was founded in 1924 by John Greaves in the Caribbean island of Trinidad. In addition to being a favorite among the local population, the beer was also popular with tourists which contributed to the export of the beer some years later. The brewery experienced positive growth between 1999 and 2003, which was attributed to peak sales periods during Carnival, Easter, Christmas and Independence. Throughout the years, the government of Trinidad introduced a number of excise taxes on beer. ......

Words: 1462 - Pages: 6

Free Essay

Case Study: Belgium Brewery

...Case Study Analysis New Belgium Brewing Company is a regional brewery located in Fort Collins, Colorado. It opened in 1991 after Jeff Lebesch, the brewery's founder, took his home-brewing passion commercial. In 2009, it produced over 582,000 barrels of its various labels. As of 2010, it was the third-largest craft brewery and seventh-largest overall brewery in the United States. The brewery was founded by husband-and-wife (now divorced) team Jeff Lebesch and Kim Jordan in 1991 and emphasizes eco-friendly practices and employee ownership in its marketing materials. It is located in northeast Fort Collins near the Cache la Poudre River on the grounds of the former Great Western Sugar plant. In 2008, New Belgium Brewing Company was named the best place to work in America by Outside Magazine. This could be attributed to the brewery's efforts to ensure the " happiness of their employees. Once a month the brewery's Wellness Committee meets to discuss activities, such as bike tours, for employees to contribute in. New Belgium Brewery has made it a objective to be entirely wind-powered. Rather than directly using wind-generated power, the brewery elects to pay an increased rate for their electrical energy, which is supplied by the City of Fort Collins Utilities to ensure it comes from the cleanest source possible. About 10% of the brewery's power comes from methane gas created as a byproduct of their on-site water treatment plant. goal. In 2008, New Belgium Brewing Company was...

Words: 440 - Pages: 2

Free Essay

Greaves Brewery

...Sohan Phal Dessai | Sec B | 2012112 Greaves Brewery: Case Analysis Abstract: Greaves Brewery enjoyed an excellent reputation as a maker of beer that had won both local drinkers and tourists who chanced to try out its bottled product during their trips. Located in Trinidad, a southern Caribbean island, Greaves Brewery was established in 1924 by John Greaves, its founder. Through the years, Greaves Brewery had steadily grown and eventually began to tap the export markets as well. The company reaped its highest level of sales in February 1991. The increased demand for Greaves beer called for prompt action for the company to improve its production operations to keep up with the favourable development. Issues of the Case: In the course of finalizing the design for an additional bottling line for Greaves Brewery , the company’s chief engineer , Lesley Simpson , had to decide on issues pertaining to how the bottled beer in cases should be placed on the pallets . The company was currently using manual labour for this part of the production line. Meanwhile, there is the available option to set up an automated system for it. Problem Statement:  Increasing capacity to 1000 bottles/minute to meet increasing peak sales demands 4 times a year; Carnival (Feb), Easter (April), Independence Day (August), Christmas (December). Highest sales were during carnival. Material Handling is a problem so the manager is considering of setting up a automatic palletizer.  The Bottling......

Words: 738 - Pages: 3