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Skinny Case

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Big Skinny Case
Online Marketing at Big Skinny

Case Study : “Online Marketing at Big Skinny”

Kiril is a CEO of Big Skinny – a wallet that can hold the same amount of “stuff” but it also looks and feels skinny. It doesn’t bulge out in the pocket, aesthetically pleasing and easy to handle. In the opening of this study, we are introduced to the company through anecdotal account of how over 4000 wallets have been sold, but unfortunately no revenue was to speak of since there was a glitch, causing customers to buy the wallet for free. This is a case study on how Kiril took Big Skinny online.
The product that sells itself. Kiril created a wallet that looks like a traditional wallet outside but inside it packs up to 40 credit cards and still comes less than an inch thick. The material used is is one of the thinnest but a very durable material on the market made out of microfibers. The wallet, called Big Skinny, did very well in physical locations in terms of sales. At first it was in trade-shows and then it sold at various festivals and locations. Soon Kiril started physical advertisement using traditional media such as print and billboards like advertisement.
Big skinny was doing so well that customers became instant fans. Judging by the response from traditional advertising seemed to be working. So after Kiril decided to take Big Skinny online. The Case study goes on to dispense how Big Skinny had gone from offline to online.
Taking big skinny online. Despite having online presence from the start using e-commerce online store, Kiril had a challenge on his hand with marketing and selling Big Skinny. Big Skinny’s sales attributed to both perceived benefit and impulse buying. The challenge then is how to do the same on-line where it is limited to showcasing the beauty of the wallets and communicating with the potential impulse buyer. Harvard Review argues that…...

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