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Singapore Airlines Business Operations Management

In: Business and Management

Submitted By Leedo4ka
Words 6562
Pages 27
1

1.0 Introduction and Company Profile
Singapore airline (SIA) was incorporated as a wholly owned subsidiary of the
Singapore government on 28 January 1972 as a public company with limited liability.
It is one of the most successful airlines today having the most recent and youngest fleets in the world. It has evolved from being a regional airline to one of the top ranked airlines in the world at present. As on March 1999, it carried 525 passenger flights a week out of Singapore. It operates in four segments namely airlines operations (which includes passenger and cargo air transportation), engineering services (airframe maintenance, line maintenance, fleet management programs etc.), training of pilots and tour wholesaling, Cargo operations (includes cargo transportation and related activities). It has a worldwide coverage including 110 cities in over 42 countries. It is dedicated to providing air travel services of the highest quality to its customers and also providing maximum benefits to its employees and shareholders. It has a first mover advantage in providing various additional services which are as follows:
- Free headsets, choice of meals and drinks during 1970’s.
- Introduction of satellite-based telephones
- Involving one of the best panel of chefs for in-flight meals
- First to operate world longest flight (Singapore to Los Angeles)
- On demand inflight audio and video services
In this report, four significant operations aspects of Singapore Airlines will be discussed. These cover economic environment and 4Vs, five performance objectives, lean and agile, and, lastly, corporate social responsibility.

2

2.0 Singapore Airlines: Economic Environment and 4Vs
2.1 Analysis of the Economic Environment Impacts on the Airline Industry
The International Air Transport Association (IATA, 2011a) forecast $4 billion profit for
airline…...

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