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Scenario Two: Cost Club Human Resources Department

In: Business and Management

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Ultimate Nights • 8 Actividades, una mensual comenzando en mayo. o (La de mayo se hizo en abril, restan 7) • Comenzaremos de Junio a Diciembre (7 actividades) • 2 Plasmas, Vj Set up, Mic for MC, Juego con Computer • Premiums: (Hacer Inventario) o Vasos de Shot- 40 por promo (280) o Vasos de 16 onz- 40 por promo (280) o Llaveros- 40 por Promo (280) o Gorras de Mesh- 34 por promo (238) o T-Shirt- 24 por promo (168) • Rotulación- Debemos verificar la rotulación. • Promoción- Verificar con Cristina y Zorry • Hoja para bartenders con recetas

Upgrade (Upgrade your drinks, upgrade your nighlife) 64 Happy hours (8 mensuales/ sept y octubre con 12) o Dividido en 2 negocios por mes, y 3 en sept y oct.) o 7 meses • Premiums- Vasos y Pin’s en camino o Cuantos se ordenaron de cada uno? o Cuando llegan? • Hoja para bartenders con recetas • Lista de Negocios o 16 negocios (10 y repetimos 6) • Uniformes- Status (Se le ordenaron a Mabel)
Bartenders Training • Location o Recomendaciones ▪ Catamarán- Palomino o Icacos ← Musica, comidas, barras y entretenimiento. • Mecanica o Confirmar location o Escoger Fecha o Promotoras (4) o Invitaciones (Definir numero de bartenders) o Entretenimiento (musica de dj) o Barra abierta (que puedan hacer sus tragos) o Entretenimiento (actividades del dia) o Schedule del dia • Programa de Follow Up o Caja blanca con cinta anaranjada ▪ Delivery en la barra del bartender ▪ Material dentro de caja ← Botella ← Literatura ← Polo ← Gorra ← Sticker ← ¿??

Key Consumer Delivery • 10 Cane Delivery to key influential target martket people. o Definir cantidad de producto a entregar. o Definir material que acompañara la botella

Key Account Distribution • High end bars and restaurants • Promoting the products in this bars

• Mechanis o Listo f Key Accounts o POP Materials

Reporte de Primera Etapa • Lugares, ventas y resultados • Evaluación de los lugares (interno)

Segunda Etapa • Agosto a noviembre o 25 ejecuciones • Verificar Inventario o Premiums, banners etc. o Estado del booth o Uniformes (promotoras y promotor) • Lista de lugares para segunda ronda

Jose Cuervo 2007 • Programas (12 meses del año, 839 ejecuciones) • Julio Primero 2007 a Junio 30 2008 o Happy hours Genericos o Happy hours de Chilis (SP) o Happy hours tematicos o Cuervo Tradicional Blizzard o Cuervo Stars o Cuervo Restaurants o Cuervo Sponsors

Happy hours Genéricos • (12 meses) Julio a Junio • Conjunto con Corona Extra o Martes ▪ The Jaus- 1 Promotora 3 hrs. R ▪ Chilis SP- 1 Promotora 3 hrs. R o MIercoles ▪ Vidys- 1 Promotora 3 hrs. R o Jueves ▪ Margaritas Plaza del Sol- 1 Promotora 3 hrs. R ▪ Margaritas Plaza las Americas- 1 Promotora 3 hrs. R ▪ Margaritas Roosvelt- 1 Promotora 3 hrs. R o Viernes ▪ Buffalo Wings (HR)- 1 Promotora 3 hrs. R o Sabado ▪ Pizzeria Uno (BY) – 1 Promotora 3 hrs. R ▪ Pizzeria Uno (San Patricio)- 1 Promotora 3 hrs. R

Happy hours de Chili’s • (12 meses) Julio a Junio • Conjunto con Corona Extra o Martes ▪ Chilis San Patricio- 1 Promotora, 3 hrs. R

Happy hours Tematicos (Cuervo Especial) • (6 meses) Enero a Junio • 72 ejecuciones • 12 Ejecuciones mensuales • Miercoles a Sabado. • Happy hours con 2 promotoras, supervisor, 3 hrs. R o Elemento clave- Juego de los dados ▪ Preparar arte para juego ▪ Desarrollar mecanica ▪ Seleccionar y ordenar premiums ▪ Enviar a preparar juego (light box)

Restaurant Program (Cuervo Familia) • 5 meses • 3 fights (junio y julio; septiembre y octubre; diciembre y enero).

• Etapa #1 Chilis Restaurants o Junio y Julio (ojo Junio presupuesto actual) o 15 restaurantes o Dia de happy hours- Martes o 8 promotoras de la agencia; 7 del cliente o Chilis de la Agencia ▪ Monte Hiedra; Sup #1 ▪ Plaza las Americas; Sup #1 ▪ Plaza del Sol; Sup #1 ▪ Rexville; Sup #1 ▪ Condado; Sup #2 ▪ Plaza Carolina; Sup #2 ▪ Los Colobos; Sup #2 ▪ San Patricio (cubierto por el happy hour) o 1 promotora y 2 supervisores de area. o El supervisor de area ira a todos los chilis, verificara el stand banners, el inventario, las tarjes, los table tents, tomara fotos y vera que la promotora este haciendo el trabajo bien. o Entrega de materials, antes del primero de junio, se debera haber rotulado los 15 Chili’s. ▪ Table Tents ▪ Tarjetas ▪ Stand Banners o Las promociones que no son de la agencia seran visitadas en semanas alternas. La semana 1, 3, 5 y 7. o Se debe hacer una hoja de entrega para que la firme el gerente. o Publicidad- Hacer Time Table ▪ Prensa, table tents con logo, menus con logo, stand banners, tarjetas, Internet, texto text messages.

• Etapa #2 Restaurantes Mejicanos o Septiembre y Octubre o 13 Restaurantes o Dia de Happy tour- Miércoles (Margaritas jueves) ▪ Lupis- Isla Verde; Sup #1 ▪ Ciellito Lindo- Condado; Sup #1 ▪ Tijuanas- Condado; Sup #1 ▪ Jalisco- Carolina; Sup #1 ▪ Totopos Guaynabo; Sup #2 ▪ Totopos- Señorial; Sup #2 ▪ Tacolandia- Guaynabo; Sup #2 ▪ Fridas- Doménech; Sup #2 ▪ Margaritas- Plaza las Ameritas; (HH P) ▪ Margaritas- Plaza del Sol (HH P) ▪ Margaritas- Roosvelt (HH P) ▪ Lolitas Fajardo- BHI ▪ Lolitas Las Piedras- BHi ▪ 1 promotora y 2 supervisores de area. ← El supervisor de area ira a todos los chilis, verificara el stand banners, el inventario, las tarjes, los table tents, tomara fotos y vera que la promotora este haciendo el trabajo bien. ← Entrega de materials, antes del primero de septiembre, se debera haber rotulado los 13 Restaurantes. • Table Tents • Tarjetas • Stand Banners ← Las promociones que no son de la agencia seran visitadas en semanas alternas. La semana 1, 3, 5 y 7. ← Se debe hacer una hoja de entrega para que la firme el gerente. ▪ Publicidad- Hacer Time Table ← Prensa, table tents con logo, menus con logo, stand banners, tarjetas, Internet, texto text messages.

o Etapa #3 Chilis Restaurants ▪ Diciembre y Enero ▪ 15 restaurantes ← Dia de happy hours- Martes ← 8 promotoras de la agencia; 7 del cliente ← Chilis de la Agencia • Monte Hiedra; Sup #1 • Plaza las Americas; Sup #1 • Plaza del Sol; Sup #1 • Rexville; Sup #1 • Condado; Sup #2 • Plaza Carolina; Sup #2 • Los Colobos; Sup #2 • San Patricio (cubierto por el happy hour) ← 1 promotora y 2 supervisores de area. ← El supervisor de area ira a todos los chilis, verificara el stand banners, el inventario, las tarjes, los table tents, tomara fotos y vera que la promotora este haciendo el trabajo bien. ← Entrega de materials, antes del primero de junio, se debera haber rotulado los 15 Chili’s. • Table Tents • Tarjetas • Stand Banners ← Las promociones que no son de la agencia seran visitadas en semanas alternas. La semana 1, 3, 5 y 7. ← Se debe hacer una hoja de entrega para que la firme el gerente. ← Publicidad- Hacer Time Table • Prensa, table tents con logo, menus con logo, stand banners, tarjetas, Internet, texto text messages.

Cuervo Tradicional • Nombre de Programa- Cuervo Tradicional Blizzard • Time Line o Programa Comienza en el mes de Julio y Agosto o Ubicar Maquinas de Tradicional ▪ En espera de aprobacion de lista de negocios o Recibir artes y adaptarlos o Producir material POP o Comprar elementos o Disenar y aprobar uniformes

• Artes- En espera de artes de Jose Cuervo (CR) o Banners o Uniformes o Flyers o Posters

• Elementos o Maquina de Nieve- Ordenar PSSL o Maquina de Haze- Ordenar PSSL o Iluminacion LED Azul- Ordenal PSSL o Vasos de Shot- Buscando suplidor o Puerta de Frio- Buscar suplidor (MP)

Cuervo Stars (3.0 Edition) • Casting o Buscar 3ra y 4ta Star • Concepto Nuevo o Mas Canto o Look mas rokero o Mas graficas y video

Corona Extra Pro Surf Circuit

• Post Event Meeting o Preparar reporte de Evento o Reporte de Public Relations o Fotos y Videos o Comentarios de Werner y Viviana

• Eventos Febrero 2006 o Sacar fecha oficial de evento o Someter permisos de Recursos Naturales

• Auspiciadores o Sacar propuesta de auspicios o Preparar lista de posibles auspiciadores

• Evento Nocturno o Location o Bandas y entretenimiento

Corona Fijos y Happy Hours

• Status de Fijos o Verificar facturas adeudadas a clientes fijos. o Tramitar cheque de Dunbars, Joe quería que cobraran rápido que acabaran las actividades.

• Presupuesto o Poner al día el presupuesto o Analizar sobrante para desarrollar plan
Happy hours actuales • Caribe Hilton- Jueves 5 a 8 •
Wine Hours • 5 Meses o Agosto a Diciembre o 60 Ejecuciones o 12 Mensuales (3 Negocios)
Casino del Diablo • 10 Ejecuciones • Agosto a Diciembre o 2 Mensuales

Moet High Fashion Event • Fecha o Febrero 29 y Marzo 1 • Venue o Hotel San Juan o Layout o Negociacion F&B o Concepto Creativo o • Diseñadores o Harry Robles o Ruben Dario o Luis Antonio o Gustavo Arango o
Bran Visibility • Vitrina Roma • Bared…...

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