Premium Essay


In: Business and Management

Submitted By 2111002
Words 366
Pages 2
Reading Journal – Marketing 4

Date: 18 / 02/ 2014

Title: The Green Marketing at Work: The Push-Pull Effects of the Green Communication Strategies

Author: Victor Danciu

Page numbers: 3 - 21

Summary of your finding:

This article examines the negative effects on the quality of life for businesses and consumers due to the continuous deterioration of the environment. The article outlines the effects of implementing a new “green marketing paradigm”. With an emphasis on analysing the effects of push-pull strategies of their green products to achieve a green company.

The success of push-pull effects play a crucial role in the well-being of the consumers, the business, sustainable development and profit maximisation.

How is the content linked with class content?

The article illustrates that through product modification/augmentation and new product developments incorporating green marketing paradigm, the organisation is able to better attract and retain a broader range of consumers. To promote a socially reinforced company image because they are seen as good for the environment.

Implementing a new green marketing paradigm isn’t only to adjust or improve on existing marketing strategies, but to challenge these strategies to provide different perspectives. This will allow an organisation to develop strategies essential for a competitive advantage.

How is your reading linked to other readings?

This is first reading; no comparisons applicable.

Questions raised:

If the new green marketing paradigm is incorporated into the concept of sustainable development, what are the effects of push and pull?

Evaluative comments:

The article states that in…...

Similar Documents

Premium Essay

Caminho Das Pedras

...O caminho das pedras é mais duro quando não se tem as respostas. Normal distribution of asdf: sdf sdfsdf As fsfd sdf Safd asfd sad sfd Sadf sadf sfd sdf sad sadf Adfs sfd sad fsdaf sad fsad fsda f Asdf sdaf sadf sadf sadf sadf sadf sad f Safd sdf sfd sadf sadf sadf sadf safd asd fsasdf Asd safd asdf sadf sdf sad fsa df sadf sdf as dfsa df sda Sadf sadf sad sdf sadf sadf sad fasd safd sadf sad fsdf sadf sadsad Asdf sadf sadf sdf sdf sadf sadf sadf asdf sad fsadf sadf sadf sad f as s ds Sadf asd sdf sdf sadf sdf sdf sadf sdf sadf sdf sdf sadf sadf sdf asd fsadf sdf sad Sadf sad sdf sadf sd sdf sadf sadf sdf sdf sdf sdf sdf asdf sadf sdf sadf s sad Asdf sadf sadf sad fsdf sadf sdf sdf sadf sdf sdf asdf sdf asdf sad sad f Sadf sdf sad sad sdf sdf sdf sdf sdf sad sdf sdf sd fsfd sfd as sad Asdf safd sd sfd sfd sad sdf sadf sfd asdf asdf sadf sad sfd ds Sdf asd asdf sdf sadf sadf sadf sdf sadf safd s sfd sadf s Sdf asd sdf sadf sfd sfd sfd sdf sad fsa f sfdsf sfd Sdf saf sdaf sadf sadf sad fsd fsadf safdsfd Sdf sdf adsf sadf sadf sadf sasadfsdf Asdf safd sdf sdf sadf sdsdf sdf Safd safd sadf sdf sdf sdf Safd safd ssdf sdf sd Sdfa asd asdf...

Words: 256 - Pages: 2

Free Essay

Caso Loewen

...In addition to concerns over the antitrust suit and Loewen's various takeover defenses, SCI cited Loewen's high debt financing costs as a major deterrent to proceeding with the offer. Special mention was made of the Prime Distress an "2?!*aní,roleup from $93 million in 1996. for the full year, interest expense on long-term debt in fínancing this Srowth- ^d was $132 million, F 8 ebt company sentry into the United Kingdom, where it acquired 32 funeral homes DebTa^Xri Loewen continued its aggressive growth strategy in 1997, acquiring 138 funeral homes 171 cemeteries, and one insurance company, paying a total of $546 million. The year also marked the Loewen scemetery business also declined in 1997, from 31% to 28.2%. The company safd thTs decline occurredinpartbecause it reversed $3.7 million of sales (and $1.2 million of retotJcosís)to^it had 13 Loewen already had a"poison píll" shareholder rights plan in place before SCI made its offer. homes (Le., those not acquired during the year) performed 3.2% fewer services thanin 1996 anTthe rrnl™r8m TT by theSe Pr°Pertiesreserves for doubtful to 38.7%. The company attributed most of the margín decline to an mcrease in declined fr°m 40.8% accounts. The gross margin earned bv Aic in part to a decline this in L°7fn'sb"si^in death rates, which negatively impacted all The companycompaña death care attributed Although Loewen's total funeral revenues increased by 9.5% during the year, its estíbllheTfuneS* 14 The Loewen......

Words: 3933 - Pages: 16

Premium Essay


...dfadfasf asfafdasfadfdasfasdfasdfdasfdsfsdaf dfa df asdf asdf adf asdf asdfasdfsda f sdaf asdfasd fasdfasdf sdf sdaf asdf dsaf asdfasdfas df asddfd safd afasd fasdfdsafdsa f asdfasdf adsfasdfdasf adfasf sdfasdfa sdfasdfasdf das f f ads fsdf asdf dasfadsfasdf af dfsasdfadsfasfdasdfasfasdfdfa dfdffbh j djaf jdkfjkdl;faj dklfjafijeiojaiosfjeaiofj eoi ejfaopjifeoi ajf eioaj fioejfioacafdioefj iofaj eiop jfdafj oiejidf ioefj kleajf eoiaefjp epaiofjaeiopf hepiourf ioe rioaerorejioarjeoiar jperijraeiopr ejaaer erawiope rjpoiaerjoaejiaejopieioperj ije r the bob wne to the dad and they went to the fambker and teh had i v fucking timapmfdaf more orver the place was awesome and i'm broed as hell and that his why i'm rwoiejraiopr doing this jsut for no reason at all but i oweiioapejraeoi jj like to do this dstufdioas fj myh spare tiejaprja sof i gi piasda hv ea fun time aeio ndnf this worlkd of oours ls.fjslrjeo i jliieikto to play soemnmew tjisport snad i dont' wknow whaty the vikings waisted it that mouchc how many workds is qual to 250, i fesall like iahve typed that many already but it ckeeps ssaying i have not typed that many so i will keep typing until i ahve reached the two hundred and fifty fowrds makximumn or i mean minimm and when that happens i lll be singed upa nd this message will be be posted for not reason at all. holyh shit hter is no way this iisnt' not 250 words but whatever i'll give it one more try and then if i dint;' get it iwll wjust give upa dfandfnad;kfna......

Words: 362 - Pages: 2