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Running Head: Business Management

In: Business and Management

Submitted By nanash2k
Words 2599
Pages 11
Running Head: BUSINESS MANAGEMENT

Business Management

PESTEL Analysis
PESTEL analysis evaluates the political, economical, social, technological, environmental and legal factors impacts on the consumer buying behavior and their impacts on YouTube business or performance. Political * 1. Political instability in many countries * 2. Changes in current legislation 3. Policies for foreign investors4. Proper security of local and foreign firms5. Relationship between nations6. Wars and conflicts | Economical1. Home economy 2. Economy trends in overseas economies3.GDP and purchasing power of customers4. Interest/ exchange and inflation rates5. International trade and monetary issues6. Investment opportunities and trade balance | * Social1. Demographic changes including sex ratio, population density, and majority people age, etc.2. Cultural and traditional changes3. Educational and language differences4. Social safety and benefits5. Consumer attitudes and opinions on online sites6. Ethnic/religious factors | Technological1. Technological development and innovation growth2. Skilled resources3. Licensing, patentsintellectual property issues4. Adaptation of new technology5.Research & Development | Environmental1. Environmental industrial growth2. Consumer attitudes, opinions and support3. Climate and natural support 4. Business environment and media support | * Legal * 1. Improper law and legal framework related online sites. * 2. Customer protection * 3. Banned of several online sides due to porn, sexy, religious and nation security related videos posted on these sites * 4. Changes in taxes |
(Source: Bowhill, 2008)
Stakeholder Analysis Stakeholders | Interests | Power and Influence | Impact | Board of Director | High | High | Highly impacts on the performance of the company and globalization | Management and Employees |…...

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