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Role of Marketer

In: Business and Management

Submitted By Jenhuynh
Words 514
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What do Marketers do?

Marketing has become an essential part of any business regardless as to whether they are big or small. It helps the business to establish the needs and wants of a consumer even before a product is produced. Not only does it involve the design, color, logo, layouts, and the physical appearance of a product, but it also involves the strategies that would need to be implemented for a product to get a proportion of the market share. According to Byron Sharp “Marketing – theory, evidence & practice” a characteristic of a marketer involves a combination of skills which may involve analyzing market and financial data, knowledge, sound judgement as well as creativity, but most importantly they must have great communication skills.

The role of a marketer involves getting to know and understand the consumers present and future needs and wants. This can be done by conducting market research with either the whole market or targeting a specific type of market. With the data collected, marketers are able to analyse and establish consumer behavior and buying patterns, this process would be part of the business’s marketing strategy. “A marketing strategy should include a plan of action for developing, distributing, promoting and pricing products that meet the need of the target market. It is best formulated when it reflects the overall direction of the organization and it coordinated with all its function areas.” (Elliot et al. 2006 pg 32)

The role of a marketer doesn’t stop once a product has been launched to the market, it is an ongoing process of analyzing the sales and consumer response and reaction to the product. Data and information from this can be used for future products. Apple is an example of this, what started out as a portable device to listen to music and share music from the internet, this being the iPod, has then evolved to a…...

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