Premium Essay

Request for Approval of Social Media Use

In: Business and Management

Submitted By kihato101
Words 295
Pages 2
The CEO recently placed a ban on the use of social media within the company with the assertion that it leads to loss of company time and resources. However, it is possible to use social media but limit the number of uses or actions performed. The CEO claimed that the use of social media within the organization leads to a waste of time in socializing which may lead to dismissal in the future. I would like to assure you that I will put social media into better use for the company. Did you know that 70% of the customers we serve are members of one social media site or another? It is possible to capture these customers and more new customers by communicating with them through the social media platforms. Additionally, the customers can learn about the new services from the social media site such as Facebook.
For Intel, sales have increased by 45% as well as customer relations due to the use of social media. There are several benefits of using social media within the firm for public relations, advertising and communications. It can also be used as a platform for conducting online market survey. The firm is an Information technology firm therefore we need to be on the forefront of adapting information technology system. Should we continue providing IT services but not adopt IT use in communication and other business functions?
The firm should adopt a new system which monitors the activities of employees while on social media sites during working hours. The monitoring of these activities will ensure that the employees only use social media to perform tasks that are related to the company and that present a business benefit. Therefore, the company will not undergo time wastage by the…...

Similar Documents

Premium Essay

Social Media

...Social Networks and their impact on Availability, Confidentiality and Integrity Musa Ramadhani Davenport University IAAS 667 - Legal and Ethical Security Topics Deanne Cranford-Wesley Table of Contents Abstract 3 Introduction 4 Problem Statement 7 Literature Review 8 Findings 11 Military Families 12 Identifying your social media users 16 Common myths about Social Media 17 Data leakage and non-disclosure 17 Social Media Squatting 18 A new generation of hackers 18 The high cost of inaction 19 Harm to brand reputation 19 Lost productivity 19 Strains on bandwidth 20 Implementing effective Practices 20 Recommendations 21 Creating an Account 21 General Recommendations 22 Conclusion 26 References 28 Abstract Social networking sites spread information faster than any other media. Over 50% of people learn about breaking news on social media. 65% of traditional media reporters and editors use sites like Facebook and LinkedIn for story research, and 52% use Twitter. Social networking sites are the top news source for 27.8% of Americans, ranking close to newspapers (28.8%) and above radio (18.8%) and other print publications (6%). Twitter and YouTube users reported the July 20, 2012 Aurora, CO theater shooting before news crews could arrive on the scene, and the Red Cross urged witnesses to tell family members they were safe via social media outlets. In the same breath one could argue that social media......

Words: 6827 - Pages: 28

Premium Essay

Business Uses and Ethical Ramifications of Social Media Use by Physicians

...Business Uses and Ethical Ramifications of Social Media Use by Physicians Traci L Buxton Salem International University Abstract Social media is a rapidly growing and evolving driver of patient engagement and social change on a local, national and global scale. The impact of patient education and engagement through social media interaction is felt throughout the health care system and health care institutions and providers are adapting rapidly to accommodate the needs of an informed, involved patient population. The shifting patient-physician dynamic involved in electronic communications poses ethical and moral questions about the ongoing transformation role of physicians in the online community. The purpose of discussion highlights the various types of communications used in healthcare social media exchange, their roles in the corporate healthcare setting and recommended guidelines for ethical physician electronic social media use and health care institution social media policy. Social media refers to a wide variety of Internet-based electronic communication platforms uniting users globally. These tools vary from encyclopedia-like wikis and written blogs to visual media platforms such as You Tube and Pinterest to familiar social-sharing programs such as Facebook, Twitter, and MySpace. Using these platforms “Allows anyone to create and share information, ideas and experiences through the web in the form of a conversation.” (Loh, Bourque, Lee, Morrison, & Walker,......

Words: 3060 - Pages: 13

Premium Essay

The Rspca and the Use of Social Media for Public Relations Purposes

...The use of Social Media channels for public relations purposes has become increasingly popular in recent years; organisations use a variety of channels in order to effectively communicate with their publics. The NSW RSPCA demonstrates how a not-for-profit organisation can utilise several social media channels to successfully enhance and maintain their reputation as well as relating with their publics. The methods in which the NSW RSPCA uses social media to connect with their publics can be correlated with several public relations theories; Maslow’s Hierarchy of Needs, two of Grunig’s four Public Relations models – Public Information and Two-Way Symmetrical models, the Diffusion of Innovation Theory and the Social Learning Theory are just a few of the theories that can be applied to the use of social media for Public Relations purposes by the NSW RSPCA. The NSW Royal Society for the Prevention of Cruelty to Animals (RSPCA) was founded in Sydney in 1873. The organisation receives less than 2% funding from the government, therefore relying on donations and fundraisers to effectively maintain their 40 shelters (RSPCA NSW, nd). The RSPCA have embraced the new age technology of social media, and combine their integral website with several social media channels (digitalbusiness.gov.au, 2012 [3]), the most popular of which being Facebook, Twitter and YouTube, which as of July 2013 the organisation had over 54, 000 ‘likes’ on Facebook (RSPCA NSW Facebook, nd), over 6, 000......

Words: 1927 - Pages: 8

Premium Essay

The Human Resource Department Use of Social Media

...The Human Resources Department Usage of Social Media Sites as a Recruitment/Selection Tool. In 1997 only about 11 percent of U.S employers were using the web for outside recruiting, figure that has reach 80 percent today and is expected to reach 100 percent in the next few years. Social media, sometimes called social networking, is nothing more than a technology that facilitates human interaction. Different than a website or a resume, which are strictly one-way forms of communication, social media sites allow users to comment, share, or chat with each other, often in real time. Social media has also become an important tool for job seekers due in part to the new ways people are finding out about and getting fired from jobs. As you may already know, most jobs come about through networking, not applying on job boards or aimlessly sending out resumes. Social media tools make networking much easier and much more powerful due to their interactive nature. Thus when a job seeker really learns to use social networking well, his chances for finding opportunities multiply exponentially. Nowadays, social media also plays a part in how hiring managers are conducting their research on candidates. More than 80 percent of recruiters use LinkedIn. Additionally, 50 percent of hiring managers can determine whether a particular candidate’s personality is a good fit for their company just by seeing that person’s social media presence. Recruiters can and will Google you... Regardless of......

Words: 1754 - Pages: 8

Free Essay

Use of Social Media in Job Searches

...chose the following two topics: COM106 The need to use social media in a job search, and PSY180 Benefits of sports in the lives of children. For the COM106 topic, the need to use social media in a job search, I will need to locate three sources that will aid in a response to a fellow student who is arguing for the need of social media in job searches. Since the purpose of the investigation is locating information to respond to a post that is already made I would research from three different angles. The first search will be meant to locate information in support of the fellow student, the second will be to identify information on how the student’s idea would work, and my third search will be to identify information that could possibly be used to rebut the student’s viewpoint. I will use Google for all of my searches, it is my preferred search engine because I feel secure in the algorithm the system uses to identify web sites, and it will aid my search for credible sources. Because I am choosing to research three different points for the response I will alter the search terms appropriately. For the information in support of the other student’s opinion I plan to use the search phrase “benefits of social media in job searches,” for the neutral, informative response I plan to use the phrase “use of social media in job searches,” and for the rebuttal response I am choosing to use the search phrase “dangers in the use of social media in job searches.” I will evaluate the validity......

Words: 1300 - Pages: 6

Premium Essay

Should We Use Fake Identities in Social Media

...Social media is the prospect of communication that enhances, increase and supports the sharing of information through numerous array of internet based tools and platforms (Social Media Defined). This innovative form of media enables the internet users to transfer text, photos, audio, video, personal and social information. Some famous platforms would be Facebook, Twitter and LinkedIn. There are billions of profiles found in these platforms and this show that numerous amount people out there are quite active on social media. Lately, there have been issues that came up regarding fake identities on social media. Fake identity is intentionally forging your own identity or others for certain reasons especially in terms of personal. In 2010, a documentary titled “Catfish” brought a true story based on fake profiles on Facebook (Peterson, 2013) . New Schulman fall in love with a beautiful young woman’s Facebook picture and her voice over the phone, which turned out to be a middle-aged wife and mother. When asked the reason of her act, she mentioned that she was diagnosed with schizophrenia and she felt lonely. Schulman decided to turn the documentary into a show and reveal all online relationship fraud to create awareness on fake identities used on social media. In my opinion, fake identities should not be used on social media because it is a crime offence, it is not an ethical act to perform and much worst it creates unnecessary troubles for teenagers as they are the ones who are......

Words: 1597 - Pages: 7

Premium Essay

Use of Social Media in the Workplace

...Use of Social Media in the Workplace Executive Summary With the growing number of social media-related lawsuits happened in Canada, many employers have to find how to create efficient and effective social media policies for their companies. I am a student in a course called Advanced Written Communication, which is one of my third year courses in Bachelor of Business Administration program. As a business student, I am also interested in this problem. From the research, I find some social media-related cases and some privacy legislations in Canada. They warn both employers and employees that it is necessary to have enough legal and security knowledge. Employers should create media policies based on Canada’s laws, and employees also should carefully use social media in the workplace according to company’s policies. In addition, I find a fact that numerous companies in Canada and United States ban social media at work. However, this will alienate new employees who like social media, and make old employees feel unhappy. Thus, to create efficient and effective social media policies, a list of useful points are provided at the end. 1.0 Introduction 1.1 Purpose We will analyze cases of using social media in the workplace, consider the effect of Canada’s related laws, and finally find out how to create efficient and effective social media policies for the company. 1.2 Problems When Creating Social Media Policies In recent years, social media has become an......

Words: 2331 - Pages: 10

Premium Essay

How Do the Most Successful Companies Use Social Media?

...successful companies use social media? By Nora Ganim Barnes 8 Spring 2010 Tweeting and blogging to the top The Center for Marketing Research at the University of Massachusetts Dartmouth, under the direction of researchers Barnes and Mattson, recently conducted a new in-depth and statistically significant study on the usage of social media in fast-growing corporations. This new study revisits the Center’s study of Inc. 500 social media usage for the third consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies. (For a complete list and executive summaries see www.umassd.edu/cmr.) The new study compares adoption of social media over the last three years (2007, 2008 and 2009) by the Inc. 500, a list of the fastestgrowing private U.S. companies compiled annually by Inc. magazine. The 2009 Inc. 500 list was released in the September issue of Inc. magazine. In this third iteration, 30 percent (148) of the Inc. 500 participated. The companies include five of the top 10, 12 of the top 25 and 38 of the top 100 companies from the Inc. 500 list. All interviews were conducted with the chief marketing officer or other marketing professional at each company. Questions probed respondents about their familiarity with six prominent social media tools (blogging, podcasting, online video, social networking, message boards and wikis). This included the popular micro blogging service Twitter and other popular social networking sites......

Words: 3502 - Pages: 15

Free Essay

Why People Should Limit the Use of Social Media Sites

...Why People Should Limit the Use of Social Media Sites Social media sites may be something individuals find enjoyable and entertaining, but there are negative effects that affect people both socially and psychologically. First of all, social media sites affect the fellowship between family members. Members in the family nowadays spend more time in front of their technologies and gadgets on social media sites. This results to lack of quality time together in the home. Secondly, it affects intimacy and relationships with friends and others around. People tend to communicate and connect online more, rather than communicating face to face. Indeed, by doing this, it’s less time consuming and less effort is needed, however, it is a hindrance for individuals to meet new people and explore the real world. Being socially fit is also very important to people. Actually having dependable real friends is more trusted, rather than depending on people online who sometimes even wear masks. Another negative effect of social media sites is that they expose people’s personal information. These social networking sites encourage users to be more public with their personal lives, causing anyone, from a next door neighbor to a stranger from anywhere around the world, to view such things. Lastly, social media sites make people feel bad and persuade them that they are missing out. For example, when people are hooked to Facebook and Instagram, they start to compare themselves to people who seem to......

Words: 326 - Pages: 2

Premium Essay

Use of Social Media to Improve Company Marketing

...Use of Social Media to Improve Company Marketing Business Research Report September 2, 2014 Presented by Partner Research Findings - Facebook • Facebook is the largest consumer social media site in the world with in excess of 1.317 billion active monthly users (2014, Smith) • Over 1 million websites have integrated with Facebook. 80% of users prefer to connect with brands on Facebook (2013, Cooper) • The percentage of marketing professionals who are advertising on Facebook is 92% (Tactics, 2014) Recommendations - Facebook • It is recommended that the company creates and maintains a corporate Facebook site to engage, nurture and monitor B2C relationships • Site creation and post-live launch content to be executed by the marketing department, with the help of outside specialist if needed • At 50% site completion and prior to live site launch the Facebook site will need management review and approval • Also recommended is a designated employee solely responsible to manage all social media channels recommended herein Justification - Facebook • Facebook is the largest social media platform where content is disseminated directly to the public on a very targeted basis • The public is interconnecting with each other at an increasing rate via social networks. Facebook is the opportunity to engage mas consumers • Consumers like to do business with people they trust. By engaging consumers the company can build a loyal fan base (Stelzner, 2014) • Facebook is the second......

Words: 669 - Pages: 3

Free Essay

Modeling the Adoption and Use of Social Media by Nonprofit Organization

...New Media & Society, forthcoming Modeling the adoption and use of social media by nonprofit organizations Seungah Nah; Gregory D. Saxton Seungahn Nah and Gregory D. Saxton. (forthcoming). Modeling the adoption and use of social media by nonprofit organizations. New Media & Society, forthcoming. Abstract: This study examines what drives organizational adoption and use of social media through a model built around four key factors – strategy, capacity, governance, and environment. Using Twitter, Facebook, and other data on 100 large US nonprofit organizations, the model is employed to examine the determinants of three key facets of social media utilization: 1) adoption, 2) frequency of use, and 3) dialogue. We find that organizational strategies, capacities, governance features, and external pressures all play a part in these social media adoption and utilization outcomes. Through its integrated, multidisciplinary theoretical perspective, this study thus helps foster understanding of which types of organizations are able and willing to adopt and juggle multiple social media accounts, to use those accounts to communicate more frequently with their external publics, and to build relationships with those publics through the sending of dialogic messages. Keywords: social media, new media, nonprofit organizations, Facebook, Twitter, technology adoption and use, diffusion of innovation, dialogue, organization-public relations Modeling the Adoption and Use of Social Media......

Words: 9869 - Pages: 40

Premium Essay

Use of Social Media in Recruiting

...Use of Social Media in Recruiting Think about the things you do when applying for a new job – anything from perfecting your cover letter and resume prior to applying to dressing nicely for the interview. You do everything you can to present the best version of yourself to the potential employer that you’ll be meeting with. But have you thought to prepare your social media accounts, too? With the rising usage of social media, “…it’s no surprise some recruiters and hiring managers are tuning in” (Smith) – but should it be used in the recruiting process? In Favor There are many pro’s to using social media when recruiting new talent – here I will discuss four points that you may not have considered before. First, social media allows the employer to see a more genuine version of the candidate, and that doesn’t always mean bringing light to negative attributes. A CareerBuilder survey found that 29% of surveyed hiring managers found something positive on a profile that drove them to offer the candidate a job (Smith). Websites like LinkedIn allow professionals to present their resume, showcase their interests and volunteer work, present more casual recommendations and endorsements that may not have a place in a resume, and show what professional organizations someone belongs to – all things that are important to understanding who a person is, but not things that will always come up in an interview. Second, social media gives employers the opportunity to target specific......

Words: 2367 - Pages: 10

Free Essay

Social Media

...elsevier.com/locate/bushor Social media? Get serious! Understanding the functional building blocks of social media Jan H. Kietzmann *, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre Segal Graduate School of Business, Simon Fraser University, 500 Granville Street, Vancouver, BC V6C 1W6, Canada KEYWORDS Social media; Social networks; Web 2.0; User-generated content; Facebook; Twitter; LinkedIn; YouTube Abstract Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms–—such as content sharing sites, blogs, social networking, and wikis–—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm’s reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don’t understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks, we explain the implications that each block can have for how firms should engage with social media. To conclude, we......

Words: 7390 - Pages: 30

Premium Essay

Are Franchises That Use “Best Practices” in Social Media More Successful Compared to Those Franchises That Do Not Use Such Practices in Social Media?

...Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media?   Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media? Introduction: I am a newbie to this thing called Social Media. I do not have a facebook page, don’t go on YouTube, and I have never tweeted. I was forced to utilize texting on my phone in order to communicate with my two sons during their teenage years. Now they are in college and I text them all the time. If I didn’t then I would have never interacted with them during their late high school and college years. The research paper that follows is my introduction to everything Social Media has to offer. I have tapped into many online resources, se the complete list on Appendix A. The topic of my research paper is, “Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media?” What is Social Media? Webster dictionary defines “Social Media as forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).” Everyone in the world has gone crazy over revealing everything about themselves on the internet and want other people to......

Words: 3060 - Pages: 13

Premium Essay

Does Social Networking Displace Study Habits and Media Use of College Students?

...Does social networking displace study habits and media use of college students? by DEVCOMPAGE on APRIL 29, 2011 · 11 COMMENTS by Erlan D. Pasana BS Development Communication 2011 Thesis Visayas State University Students and social media. Photo credit: Febelle Dareen Rojas (VSU) As one of the media of communication, social networking plays an important role in people’s lives. Its usage may vary from one person to another depending on the benefits that this medium can provide for them. For students specifically, social networking serves as their channel to express their thoughts and feelings about a certain issue. It helps them in building up stronger relationships with their loved ones especially those who are living far away from them. It makes them more vigilant about the happenings in different places by getting news from their friends on the Internet. Most importantly, while it entertains them, it also helps them in doing research (Hargittai, 2007). Yet some university administrations perceive students’ social networking activities as detrimental to students’ academics and have blocked sites such as Facebook during office hours. But does social networking take away the time that students ought to spend on their study time and media use? This study aimed to find out Visayas State University (VSU) college students’ uses and motivations for social networking use and their effect on study habits and media use. Using a survey, time diary and a focus group discussion,......

Words: 1182 - Pages: 5