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Rent-a-Car Business in Vietnam

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Enterprise Rent a car: Green Taxi

Enterprise Rent a car: Green Taxi

Student: Nguyen Phuong Duc Class: FB3A Lecturer: Nguyen Thu Thuy
Student: Nguyen Phuong Duc Class: FB3A Lecturer: Nguyen Thu Thuy

Student name: Nguyễn Phương Đức
Class: FB3-A
Enterprise Rent A Car – Green Taxi

Table of Contents

I. Enterprise Introduction........... . .... ........ 2 II. Enterprise Analysis3 1. SWOT 2. PEST 3. 5 Forces III. Market Penetration Strategy7 IV. Human Resource Plan12 V. Marketing Plan19 VI. Financial Plan22 VII. Conclusion2

I. Executive Introduction.
Green Taxi is a Vietnam based company, whose mission is to provide reliable, timely, environment protective and safe taxi services by using modern electric car for providing services. The company will establish its presence in the industry by attack in a new way of service providing, the first time presence in Vietnam – EV taxi (Electric vehicle).

Green Taxi will provide complete taxi services using the latest equipment and technology to facilitate the travel of individuals in and around Danang and Hanoi. The company's products and services show that we are an innovative, forward thinking company that recognizes the need to move with unnoisy, convenient cars. At GreenTaxi, our philosophy is one that emphasizes service, and a realization that environment protection is a key component in our business. The company also realizes that, in a competitive environment, flexibility and professionalism maintain that leading edge.

The company's strategy is to build reputation and market share by establishing our business offering as…...

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