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References for Business and Management

In: Business and Management

Submitted By Benny2014
Words 350
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Reference

Alvin J. Silk (2006, pp. vii, 19). What is marketing? Lincoln Filene Professor of Business Administration, Emeritus, Boston, Mass. Harvard Business School; London: McGraw-Hill

Barnardo, we believe in children (2011) HSBCkids Kids Friends On-Line (HSBCKids).
[Online]
Available at: http://www.barnardos.com.au/barnardos/html/hsbckids.cfm
[Accessed 02/08/11]
Bloomberg (2011). HTC Market Value Passes Nokia as Smartphones ‘Change Mindsets’ [Online] Available at: http://www.bloomberg.com/news/2011-04-07/htc-surpasses-nokia-s-market-value-as-smartphones-drive-profit.html [Accessed 31/07/11]

Bobandscott (2011). Microsoft is Buying Skype… Bad Idea! Here’s why [Online] Available at: http://www.bobandscott.com/market-news/microsoft-is-buying-skype-bad-idea-heres-why/ [Accessed 04/08/11]

Chris.Hackley (2005). Advertising & Promotion communicating brands.
London; SAGE

Cook, S. (2011, pp. 3-5). Customer care excellence: how to create an effective customer focus, 6th edition, London • Philadelphia• New Delhi. Kogan Page Limited;
Ezine.Market.com (2011). Nokia Mobile Phones Has Been the Leader of Mobile Phone Market [Online] Available at: http://technology.ezinemark.com/nokia-mobile-phones-has-been-the-leader-of-mobile-phone-market-7d2dda09c666.html[Accessed 06/08/11]
Fletcher, W. (2010). Advertising: a very Short Introduction. New York. Oxford University Press Inc.

Henley Centre for Forecasting (1998); Newspaper Society. Marketing The Future of local marketing: a review of local marketing strategies, London: Henley Centre

Johny K.Jonansson (2009, pp.5, 309). Global marketing: foreign entry, local marketing, & global management, Boston, MA: McGraw-Hill

Karl.M. and Niketh.P. (2010). Marketing the Basics, 2nd edition. London and New York: Routledge,

Luther,W.M. (2011, pp.55). The marketing plan: how to prepare and implement it, 4th…...

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