Premium Essay


In: Business and Management

Submitted By bangbang48
Words 1465
Pages 6

Identify & Evaluate Marketing Opportunities


TBS Consulting
Fax: (07) 32691143 | PO Box 316 Sandgate Q. 4017

Putting the pieces together

PDF Created with deskPDF PDF Creator X - Trial ::

BSBMKG501B Investigate & Evaluate Marketing Opportunities This unit of competency describes the performance outcomes, skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing the characteristics of possible markets and assessing the viability of changes to operations. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. BSBMKG501B Investigate & Evaluate Marketing Opportunities contains employability skills. Instructions to the candidate 1. Read the relevant chapter(s) of the nominated texts included in your Candidate Study Guide. Read relevant texts from the list of suggested reading websites, industry journals and forums provided. Read each of the practical activity assessments for this unit of competency before commencing. 2. Answer all of the requirements of the practical activities. Keep in mind you are studying a Nationally Recognised Diploma unit of competency. Your answers must reflect the depth of knowledge and understanding expected of a person who can work without supervision and demonstrate a level of judgement and decision making. 3. This assessment is to be conducted in your own time. 4. Notes, textbooks and computers may be used. Be prepared to: • View • Utilise search engines like • Research the websites of organisations specialising in business, management, technology and similar 5. You must complete all your own work without assistance from other persons: • The assessor will take steps /…...

Similar Documents

Premium Essay

Virgin Australia

... - Freight transport – time sensitive and high value to weight items - Others – excess luggage, late fees, luggage storage charges and other items 2. Industry Profitability - Operating margins relatively low @ 2% for last 5 years - Fares decline due to competition - Costs increased - Yield management is critical to profitablility – marginal cost is very low but fixed costs very high - Having a plane full with full fare passengers as possible, to maximize profitability. 3. Industry Competition 1. Major Industry competitor – Quantas Airlines Ltd - Largest industry competitor - Offers services in all industry segments under Quantas & Jetstar Quantas Strengths - Broad network – domestic and international - Large number of flights - Full service airfare including the Quantas Club business lounges. - Founding member of Oneworld Alliance – provides access to hundreds of destinations and airport lounges around the world, this is important - Less competitive - Aspects of service quality – provision of airline club lounges, priority ticketing, check in procedures for full fare passengers, valet parking services and wider seats. - High quality catering, other on board services such as newspapers and magazines in premium class cabins, hire car and hotel reservation services to be a full travel provider. - 65% of industry revenue and......

Words: 431 - Pages: 2

Premium Essay


...around 850 domestic return services per week to 18 Australian destinations and around 200 weekly return services to overseas destinations.  Determine the market size, passenger routes (route diagram required), hubs, number of planes, passenger numbers (if known) of the company chosen and each competitor, MARKET SIZE CEO of Jet Star and Quanta airline (Joyce Alan) believe that, Air Asia and Jet star would gain a natural advantage in one of the world’s most competitive aviation markets thought the alliance. The advantage is that they will share their expertise and strategy in order to improve both of core competency of Jet Star and Air Asia. Air Asia is good in Sound East Asia culture and market, Domestic and international markets in Thailand, Indonesia, Malaysia, Singapore, and other countries and passengers behaviors. Jet Star may good at Australia market and has good customer services, customer satisfaction, effectiveness and efficiency of operation, human resource, financial management, decision making (because quanta airways (Jet Star) has experience a lot about their effectiveness of operation management (Jet star is subsidiary of quanta in which is premium airline). Therefore, they may share their decision and opinion to make lower cost and better customer satisfactions but may be Air Asia is very poor it (sometime, I experience a lot of thing in Air Asia such flight delay, bad conversation, poor troubleshooting. Jet Star has entered to Asia Pacific but not......

Words: 1297 - Pages: 6

Premium Essay


...Quanta Computer and the One Laptop per Child Initiative Quanta Computer is a company based in Taiwan, China. They manufacture and design products for many major tech companies such as Apple Inc., Hewlett-Packard, and Sony, just to name a few. What turned Quanta into one of the largest computer manufacturers in the world? To start off Quanta is strategically positioned in Taiwan, which just like many other Asian countries has gained significant ground in the computer world since the 1970’s. With Taiwan's competition in the industry being so high it kept their margins and prices low, which is very appealing to many major computer companies. Component designs within computers also became simpler and more standard which made it easier for companies in Taiwan to produce. (2.) Based on the Network Readiness Index for 2013 Taiwan ranks 10th out of 144 countries poled. If we look at the GIT report for 2013 Taiwan scored 6 out of 7 for local competition giving them a rank of 3rd out of 144. With accessibility to digital content also scored high with 6.3 out of 7. Factor in their math and science education ranking 6th overall, it is easy to see why Taiwan is home to a major company like Quanta Computer. (1, p.268) Quanta’s competitive strategies were geared towards having the company become a market leader in almost every aspect of business it entered. We see Quanta recently move towards vertical integration by controlling many of its procedures ranging from shipping...

Words: 717 - Pages: 3

Premium Essay

Quantas Business Report

...Evaluate the marketing strategies used by Qantas Qantas has been largely effective in marketing the business in such a way that the marketing objectives have been achieved. Strategies involving the marketing mix of price, promotion, place and product have generally been accomplished it’s goals of increasing market share and geographic range, improve customer service and profitability. Qantas’ effective marketing strategy is evident in its success of possessing the newest fleet of planes, remains to be regarded at a premium airline, whilst offering cheaper flights with Jetstar and targeting the mass market. Marketing Segmentation Qantas primarily focuses on customer orientation and satisfaction to attract and develop a relationship with its customers and intensively marketing its products. Qantas therefore cleverly targets multiple segments of the consumer market. The use of its ownership of Jetstar allows the business to target consumers from its mass market through to niche. Jetstar is a low cost carrier which competes on a cost based strategy, whilst Qantas offers first class seatings and is generally aimed at more affluent and business travellers. However to further segment its market, Jetstar has recently offered premium economy seats which have larger seat and meals included. The effectiveness and success of this strategy is shown in Jetstar’s increasing profitability and market share. To encourage customer loyalty and retention, Qantas introduced the loyalty......

Words: 669 - Pages: 3

Free Essay

Quanta Plus

...Customizable Hostel Setup for Dorm Beds & Private Rooms – In addition to private rooms, individual beds can be set up and designated to male, female or coed dormitories. Customized Booking Engine – WebRezPro offers an online and mobile-optimized booking engine that integrates into your website and is married with your hostel’s reservation system for a seamless reservation process. Your inventory is always up-to-date and accurate as there is no need to manually consolidate online reservations with in-house reservations. When booking, users can limit availability searches to dorm beds in male, female or coed dorms, and book multiple beds at once on a single reservation. Online Distribution – WebRezPro for hostels interfaces with a number of relevant third-party booking websites and channel managers, including Hostelworld, Expedia,, Hostelling International, SiteMinder and more. Inventory sold on third-party websites is automatically updated within your WebRezPro PMS, allowing for streamlined online distribution with real-time accuracy. Product, Service & Activity Charges – Charges for products and services, such as padlocks, Internet access, linen and tours, can be included as booking options within the booking form or processed as separate sales. Additionally, an ActivityEngine module can be included in the PMS to manage reservations for activities and tours either run by the hostel or sold on behalf of tour operators. Unmatched Rate Flexibility – WebRezPro......

Words: 288 - Pages: 2

Free Essay


...quantum bits, or qubits (pronounced “cue-bits”). Qubits can exist in superpositions, which simultaneously involve 0 and 1, and groups of qubits can be “entangled,” which gives them counterintuitive correlations. ■ Quantum computers processing qubits, particularly entangled qubits, can outperform classical computers. Entanglement behaves like a resource, similar to energy, that can be used to do quantum information processing. ■ The goal of quantum information science is to understand the general high-level principles that govern complex quantum systems such as quantum computers. These principles relate to the laws of quantum mechanics in the way that heuristics for skillful play at chess relate to the game’s basic rules. ■ Complexity and Quanta NUMEROUS STUDIES in complexity concentrate on systems, such as the weather or piles of sand, that are described by classical physics rather than quantum physics. That focus is natural because complex systems are usually macroscopTHE EDGE OF PHYSICS 26 SCIENTIFIC AMERICAN COPYRIGHT 2003 SCIENTIFIC AMERICAN, INC. SLIM FILMS (preceding pages) THE FUNDAMENTAL QUESTION MUCH OF INFORMATION SCIENCE, both classical and quantum, can be summed up by analyzing variants of a basic question: “What quantity of an information resource is needed to perform a specific information-processing task?” For example: “How many computational steps are needed to find the prime factors of a 300-digit number?” The best classical......

Words: 5675 - Pages: 23

Free Essay

Quantas Assignment

...(Shaanxi Longstar 1999) ! However, during the first ordering of the product, Qantas has made sure that they order enough in case damage occurs to the pillows. The first order of pillows will be enough to accommodate the 63,412 economy seats on all Qantas aircrafts as well as an extra 10,000 in case damage occurs to any of them. So all up the first order will contain 73,412 pillows. Ten extra pillows will be placed on each aircraft in case there is any fault with them during the flight. The rest of the pillows (8090 in exact number) will be stored in Sydney as it is the main Qantas base making it close and inexpensive to store and reach if needed. (Qantas 2010) ! ! ! ! ! ! ! ! 4.0 Management EXHIBIT 1 – Hierarchy of Management (Quantas 2010) ! ! ! 5.0 Financial Forecast ! EXIBIT 2 — ESTIMATED ACCOUNTS RECEIVABLE Past history shows that accounts receivable runs around 30% of sales. We have estimated that next year's sales will be $ 160,000,000. Therefore, our estimated accounts receivable is $ 48,000,000 ($ 160,000,000 x .30). ! EXHIBIT 3 — PRODUCTION BUDGET Planned Sales (Pillow Sleeves) Desired Ending Inventory Total Units 2,000,000 73,412 2,073,412 Less Beginning Inventory Planned Production (63,412) 2,000,000 ! EXHIBIT 4 — MATERIALS BUDGET ! Pillow sleeves/ Pillows require .25 square yards of cotton and cotton is estimated to costs $ 0.05 per yard next year. Materials required = 2,000,000 (Pillow Sleeves) x 2,000,000 = $100,000.......

Words: 3015 - Pages: 13

Free Essay

Legl chain. Last year we conducted 451 comprehensive, in-person audits deep into our supply chain so we could uncover problems and work with our suppliers to fix them. We track and report the weekly working hours for more than 1 million workers, and our 18-month Apple Supplier EHS Academy training program is raising the bar for environment, health and safety management in the industry. The Quanta facilities inspected by the FLA last year were included in our 2014 Supplier Responsibility report, which we released in February. Our own experts have audited these sites 16 times, most recently last month. In the year since the FLA's visit, we have worked closely with Quanta to drive meaningful improvements in areas identified by both the FLA and Apple. Apple conducted four follow-up inspections on top of the annual audits of both facilities, to ensure the needed corrections are in place. This year, through the end of July, Quanta has averaged 86 percent compliance with our 60-hour workweek. Excessive overtime is not in anyone's best interest, and we will continue to work closely with Quanta and our other suppliers to prevent it.” How much is enough without taking complete control of the company. There is another company that makes the aluminum case for most of the apple products that’s under fire for not following polices that Apple has set. Catcher Technology factory Velazco, C (September 5, 2014) had workers putting in crazy overtime and using toxic chemicals......

Words: 1992 - Pages: 8

Free Essay

Comunicação Integrada

...COMUNICAÇÃO INTEGRADA A importância das ações da Comunicação Interna alinhada à Comunicação Externa PUC RIO Setembro/2010 b / Desenrola: O que é Comunicação Integrada? Como você define comunicação? A comunicação é um processo que envolve a troca de informações e utiliza os sistemas simbólicos como suporte para este fim de forma direta ou através de interfaces que promovem esta interação interação. Emissor Canal de Transmissão Receptor p Feedback Quantas áreas de uma empresa respondem pela sua comunicação? Comunicação Corporativa Consolida a id id d social i l identidade da empresa no mercado Comunicação Interna Promove a i ã comunicação interna da empresa Comunicação Mercadológica Cuida da d da propaganda e d promoção de vendas da empresa Busca conhecer profundamente seus clientes para satisfazê-los Reforça a imagem R f i das marcas, produtos e serviços da empresa Quantas pessoas são responsáveis pela comunicação de uma empresa? investidores colaboradores consumidores id concorrentes clientes acionistas funcionários fornecedores Comunicação no Passado Informação hierarquizada e tendenciosa Unidirecional 1 para muitos it Comunicação Hoje Informação democratizada Pluridirecional Muitos M it para muitos it Enquanto isso, no Mundo Corporativo... Rádio Peão/Tamanco Enquanto isso, no Mundo Corporativo... Com todas as possibilidades de transmissão disponíveis no momento e a......

Words: 591 - Pages: 3

Free Essay

Photoelectric Effect

...pg17-21rad-NEW.qxd 4/12/2005 11:00 AM Page 1 Einstein’s Quanta, Entropy, and the Photoelectric Effect E LEGANT C ONNECTIONS IN P HYSICS “On a Heuristic Point of View Concerning the Production and Transformation of Light”[1] was the first of the five papers published by Albert Einstein in his 1905 “miraculous year.”[2] In that paper, Einstein introduced the concept of “light quanta,” or “photons” as we call them today. The quantum of action was introduced into physics by Max Planck in 1900.[3] Planck derived the thermal equilibrium energy distribution for electromagnetic radiation (also called the “blackbody problem” because of the experimental apparatus). The quantity of interest was dr/df where r denotes the energy density and f the frequency (Fig. 1). No one had been able to derive dr/df from the first principles of statistical mechanics. One serious problem was in the high frequencies, which contributed infinite energy when one integrated over all frequencies to obtain the total energy! Planck thought about the charged particles whose simple harmonic motion generated harmonic electromagnetic waves of the same frequency. He discovered that if he assumed a particle oscillating with frequency f could carry only the discrete energies 0, hf, 2hf, 3hf..., where h was a constant, he could derive the distribution function: dr/df = (8ph/c3) f 3 (e hf/kT − 1)−1 , where c denotes the speed of light in vacuum, k Boltzmann’s constant, and T the......

Words: 3838 - Pages: 16

Premium Essay


...the amount of protons and electrons Atomic mass – atomic number is the amount of neutrons Hydrogen isotopes Hydrogen- 1 proton and 1 Electron Deuterium- 1 proton, 1 electron and 1 neutron Tritium- 1 Proton, 1 electron, and 2 neutron Carbon isotopes Carbon 12 normal Carbon 13 isotope Carbon 14 isotope What is an ion When an atom gives away an electron the atom has a positive charge of however many electrons are given away * Quantum Theory * Max Plank (1858-1947) * 1905 * Stated that energy is emitted or absorbed in pieces called “quanta” * EQ: E=h * v, E= Energy, v= Frequency od radiation, * h= 6.6262*10^-34J * s, also called Planks constant * Energy is emitted in fixed amounts * 10 km/hr w/ 1 quanta * 70 km/hr w/ 7 quanta * Photoelectric Effect * Albert Einstein (1879-1955) * Light exists as tiny quanta of energy called “photon” * Each photon carries an amount of energy (E=hv) * Louis De Broglie (1924) * Pointed out that electrons behave like waves * Frequency(f)- # of waves that pass a given points in 1 s.- correspond to a specific energy levels * Wavelength- Distance between 2 crests of a wave * Electrons can be changed in direction like waves * Light * Moves like waves, frequency, wavelength and speed * Travels @ 3*10^8m/s or 186.000 miles/sec * 150 million km takes 500 seconds Sun to Earth *......

Words: 933 - Pages: 4

Free Essay


...The word "quantum" comes from the Latin "quantus", meaning "how much". "Quanta", short for "quanta of electricity" (electrons) was used in a 1902 article on the photoelectric effect by Philipp Lenard, who credited Hermann von Helmholtz for using the word in the area of electricity. However, the word quantum in general was well known before 1900.[2] It was often used by physicians, such as in the term quantum satis. Both Helmholtz and Julius von Mayer were physicians as well as physicists. Helmholtz used "quantum" with reference to heat in his article[3] on Mayer's work, and indeed, the word "quantum" can be found in the formulation of the first law of thermodynamics by Mayer in his letter[4] dated July 24, 1841. Max Planck used "quanta" to mean "quanta of matter and electricity",[5] gas, and heat.[6] In 1905, in response to Planck's work and the experimental work of Lenard (who explained his results by using the term "quanta of electricity"), Albert Einstein suggested that radiation existed in spatially localized packets which he called "quanta of light" ("Lichtquanta").[7] The concept of quantization of radiation was discovered in 1900 by Max Planck, who had been trying to understand the emission of radiation from heated objects, known as black-body radiation. By assuming that energy can only be absorbed or released in tiny, differential, discrete packets he called "bundles" or "energy elements",[8] Planck accounted for the fact that certain objects change colour when......

Words: 351 - Pages: 2

Premium Essay

Quantas Airways

...SUSTAINABILITY REPORT: QANTAS AIRWAYS LTD By Student’s Name Course Name Professor Name City, Location Project Name Date of Submission Table of Contents 1. Introduction……………………………………………………………………………...…..3 2. Financial……………………………………………………………………………..………4 3. Social Responsibility…………………………………………………………………..……..6 4. Environmental Responsibility……………………………………………………….………7 5. Conclusion………………………………………..………………………………… ………8 6. References List……………………………………………………………………………..9 Sustainability Report: Qantas Airways Ltd Introduction The paper seeks to provide a corporate social responsibility report on Qantas to understand the impacts of financial operations of the company on the environmental and social responsibility initiatives of the company. Qantas Airways ltd identifies a flag carrier airline located in Australia and it is recognized to be the largest airline in terms of fleet size, international flights and international destinations. After KLM and Aviance, Qantas is the third oldest airline across the world as it was founded in the late 1920. Today, the airline is headquartered in Sydney within its main airport being Sydney Airport. The company owns 65 percent of the Australian domestic market and ferries 14.9 per cent of all passengers travelling from and in Australia. Some of its subsidiaries include Jetconnect and......

Words: 2327 - Pages: 10

Free Essay

Quantum Mechanics

...on particular metals, the metals begin to emit electrons. As per Maxwell’s wave model of light, the energy of each emitted electron should depend on the intensity of incident light. However, it was found that the energy of the emitted electrons did not depend on the intensity of light but on the frequency of incident light. Furthermore, no electrons were emitted, at any intensity if the frequency of light used was below a certain “threshold frequency”. After this “threshold frequency”, light of even a low intensity would cause the emission of electrons. This is only possible if light was being transmitted in discrete quanta or ‘packets’ of energy. Planck had paved the way for Einstein years earlier by theorizing that heat waves travel in discrete quanta. Einstein explained the photoelectric effect the same way theorizing that light too travels in discrete quanta. Each packet is called a photon, and the energy of each photon is its frequency times Planck’s constant. Quantum theory has many different interpretations; however each interpretation gives the same result, so it remains a matter of belief. One of the more famous interpretations is the Many Worlds Interpretation, first theorized by Hugh Everett III in 1957. The many worlds interpretation proposes that when an observation is made, there is a split in the universe, i.e. all the possible outcomes occur, but in various realms of reality. Thus, there must be a multitude of parallel universes created where the other......

Words: 1219 - Pages: 5

Premium Essay

Quanta’s Dilemmas and Issues in Companies That Offshore to It

...companies that offshore to it Quanta was started in 1988 by Barry Lam and C.C. Leung and was located in Taipei, Taiwan. “Lam’s vision was to design and develop notebook computers.” (1) However at this time the desktop computer industry was growing due to the fact that Taiwanese manufactures quickly captured global market shares in computer components such as keyboards, computer mice and computer monitors. (2) This made it easy for Quanta to get into these manufacturing companies at a low price. During this time firms such as Dell, IBM, HP and Apple were undergoing fierce competition and were looking to offshore their expensive manufacturing from the United States to somewhere else. This is when they started to outsource assembly and design to Quanta; in 2008 the main customers of Quanta were HP, Dell, Apple, Acer and Lenovo. (3) By 2011, Quanta manufactured all 13.4 million of Apple’s laptop computers that were shipped for that year. (4) And Quanta had a 35% worldwide market share of notebook computers. The main issues that Quanta had with all of the companies that offshored to it were primarily tied to competition. Price competition was very intense in Taiwan because of all these companies trying to cut costs that margins for profit were being consistently lowered. Quanta took a different approach and “focused more on the design-intensive work to escape the low-margin trap becoming an early leader among Taiwan’s ODM firms.” (5) This led Quanta to focus on design to......

Words: 475 - Pages: 2