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Promotion Techniques

In: Business and Management

Submitted By goal10der44
Words 349
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With the simple click of a mouse, consumers are able to peruse multiple items, select the item they deem best for them, enter their payment and shipping information and purchase the desired item before they take off their pajamas.
The growth of e-retailing has had and will continue to have an effect of traditional retailing and our society moves through the electronic age. The development of the global marketplace and its ability to quickly reach customers has expanded the shopping experience and will likely shove traditional retailing the side, but not kill it altogether. For many consumers, the ability to touch and feel a product in their hand will always be one that they enjoy, thus traditional retailing will likely never completely die.
The advantages of e- retailing to the consumer are the ability to access the store 24/7, less time involved with travel, parking, possibly having to tote the children with you and dealing with crowds of other people. More products are usually available online, as well as lower prices. The consumer will also have the ability shop around from different retailers to find the best price, which again refers back to spending less time. The downsides are that you are relying on the marketer to provide a secure transaction; exact colors might not be replicated; and it does not provide the theatrical ambiance of a brick and mortar store.
Additionally for the traditional retailers that have developed their business to include e- retailing, business models are only now starting to emerge. They’ve had to change how they do business, adjust their logistics, adjust their business practices to comply with new laws that regulate the electronic marketplace and deal with massive security issues on an ongoing basis.
Customers will only keep coming back if the online shopping experience is pleasant easy to use, so retailers have been focused on…...

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