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Production Manager

In: Business and Management

Submitted By heshamessa
Words 346
Pages 2
Chaptur 1
Nike
What are the pros, cons, and risks associated with
Nike’s core marketing strategy?
2. If you were Adidas, how would you compete with Nike?
Google
1. With a portfolio as diverse as Google’s, what are the company’s core brand values?
2. What’s next for Google? Is it doing the right thing taking on Microsoft with the concept of cloud computing, and Apple in the fight for smart phones?
Chapter 5
Nordstrom
1. How else can Nordstrom continue to provide exceptional customer service and increase brand loyalty?
2. What are Nordstrom’s greatest risks, and who are its biggest competitors?
TESCO
What’s next for Tesco? Where and how can it grow?
Who will it target?
2. How can Tesco take its customer loyalty programs to the next level?

Chapture 8

HSBC
. What are the risks and benefits of HSBC’s positioning itself as the “World’s Local Bank”?
2. Does HSBC’s most recent campaign resonate with its target audience? Why or why not?

BMW
Questions
1. What are the pros and cons to BMW’s selective target marketing? What has the firm done well over the years and where could it improve?
2. BMW’s sales slipped during the worldwide recession in 2008 and 2009. Is its segmentation strategy too selective? Why or why not?

Chapture 12
Caterpillar
Questions
1. What were some of the key steps that led to
Caterpillar’s becoming the industry leader in earthmoving machinery?
2. Discuss Caterpillar’s future. What should it do next with its product line? Where is the future growth for this company?
Toyota

Questions
1. Toyota has built a huge manufacturing company that can produce millions of cars each year for a wide variety of consumers. Why was it able to grow so much bigger than any other auto manufacturer?
2. Has Toyota done the right thing by manufacturing a car brand for everyone? Why or why not?
3. Did Toyota grow too…...

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