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Product Analysis Report Sh Vietnam

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1 SH VIETNAM GROUP

Product Analysis Report

SH VIETNAM
Pham Thu Trang – s3269619 Dinh Thi Huyen Huong – s3255419 Cao Huong Giang – s3275900 Nguyen Phuc Tuan Anh – s3259027 Nguyen Phi Hung – s3258221

Lecturer: Ellen McArthur

2 SH VIETNAM GROUP

TABLE OF CONTENT
Executive Summary ................................................................................................................................................................ 3 Introduction ............................................................................................................................................................................ 4 Company founder and its current status ............................................................................................................................ 4 The company’s principal products ...................................................................................................................................... 4 Major rivals and current situation ...................................................................................................................................... 5 Target Market and Positioning .............................................................................................................................................. 6 Primary target market for SH Vietnam ............................................................................................................................... 6 Potential market segment for SH Vietnam ......................................................................................................................... 7 Perceptual Mapping ............................................................................................................................................................ 8 Consumer Decision Making Process…...

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