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Pest Analysis Case Study E-Shop

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PEST Analysis: The case of E-shop
Dimitrios Nikolaou Koumparoulis
Full-time Professor of Economics and Management, Universidad Azteca – Mexico.



PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. At this paper we study the case of E-shop, a private company in Greece, illustrating the reasons why a company should work on pest framework.

pest analysis case study
Jel Classification:

The author would like to dedicate this paper to Mr. David Scott and his family.



© 2013 Int. j. econ. manag. soc. sci. All rights reserved for TI Journals.


In the new economic environment that has emerged as an impact of the recent ‘crisis’, the complexity of each industry forms a demanding context that affects consistently both the internal and external environment of organizations. As a result, the majority of the firms need to maintain their competitive advantage. However, a firm have to constantly increase the value of their products offered to clients in order to sustain their competitive advantage (Barney, 2008), as well as being profitable in order to exist (Egan, 1998). The industries can be described as a set of external and internal environment so, every firm is affected by external environment such as the market, client, etc and the internal environment including the employees of the firm, contractors, sub-contractors, suppliers etc. (Kelly and Bowles, 2006).
The key research question is to investigate what are the forces affecting the organization’s macro business context.
The purpose of the study is practical and will be conducted in order to examine the forces affecting the organization’s macro business…...

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