Free Essay

Persuasion Analysis

In: Social Issues

Submitted By ali101085
Words 2058
Pages 9
Afsar Ali
Professor Ramsey
WRTG 101
October 15th, 2009
Comparing and Contrasting Bridgestone and Hummer Advertisement The selected Hummer H3T and Bridgestone Dueler advertisements are colorful and lively, to catch readers attention. The advertisement caught my attention when I was reading a magazine. It’s as if the advertisement was calling out to me and saying, “You should pay attention to me.” The bright color and the warmth of the pictures made it lively. The Bridgestone advertisement went beyond standard advertisement and used it as a dual purpose advertisement, by promoting their Dueler tire and showing solutions and saving to get the tires. The Hummer advertisement uses logos as their primary method for persuading an audience, and the Bridgestone advertisement uses pathos as their primary methods for persuading an audience. Both advertisements were published recently in Popular Science Magazine. Both of them employed Aristotle’s modes of appeal. Consequently, I will be comparing and contrasting advertisements of Bridgestone and Hummer, by analyzing the modes of appeals, claims, support and warrants.
Hummer and Bridgestone are well known companies, thus establishing ethos through their brand names. Moreover, the two products have associated websites that anybody can go to, to establish credibility; for Hummer, it is hummer.com, and for Bridgestone, it is bridgestonetire.com. These websites are easily accessible via internet. I mentioned before how their brand names establish ethos. If one had never heard of these brand names and they wanted to see or do research on Hummer and Bridgestone companies one can go to their website and look up the companies background for their credibility. The websites go in-depth in describing their products, their line of work, history of the company, all of these establishes ethos. There is rarely any company that doesn’t have a website to establish ethos. I have gone to Hummer and Bridgestone website to gain additional knowledge about this company. My main concern was “would an audience get additional ethos through this website.” The hummer site asked to pick a region illustrating they are worldwide. On the Bridgestone website the dueler tire was there primary promoted tire adding additional ethos to dueler tires. Hummer also adds “like nothing else” next to its brand name; nevertheless, Bridgestone adds their toll free phone number “1-877-TIRE-USA” to set up further ethos. The 1800’s or 1877’s numbers are there as point of contact for a company. Hummer adds “Copy right by GM Motors 2009,” which also adds credibility. Audiences that are not aware of Hummer can see the copy right information and establish ethos. General Motors was the largest automobile company in the United States. GM owns Hummer and many other brands in the auto industry. GM has a bigger fan group then Hummer. A person, who doesn’t know about Hummer, must know a little about GM. Thus Hummer establishes additional ethos by being part of GM copy right infringement. In the Bridgestone advertisement on the bottom right, there is a passage “Passion for excellence” I believe this also adds to their credibility. The passage means the Bridgestone Company is always trying to go beyond their capability in order make their customer’s happy, thus achieving excellence. By being passionate, Bridgestone applies that they don’t do it just for the money. They do it as hobby, rather than a job. This enforce why the audience should buy Bridgestone product over other companies.
Concerning Pathos, from the picture of Hummer advertisement I get the feeling of adventure. On the other hand, Bridgestone advertisements make me feel safe and mellow. The picture on the Hummer advertisement portrays a sense of freedom. I think the audience would be very drawn to the idea that the Hummer H3T can take them to the top of the mountain, where it’s peaceful and somewhere they can escape from the rest of the word. There are many people who are adventurous and would be drawn to the picture. Ultimately, I think the advertisement wants the audience to get lost in it, thus get them interested in buying the truck. The Bridgestone dueler advertisement makes me to feel like I will be safe if I were to use their tire. The pictures of the tires show how sophisticated the tread is in the dueler tire. Thus illustrating the new technology and smoothness you would feel while driving with this tire. Safety and smooth feeling can then be backed up by saving. Everybody wants to save money or get cash back, and with all of these together it gives out a positive feeling. I think the Bridgestone advertisement uses pathos to win the audience. For example the order the pictures, top to bottom, each represent and support each other. The first picture portrays how friends or a couple, enjoy riding in this car, giving them a feeling of comfort and safety. The second picture shows how the world is moving past the truck as its driving on a road. This supports the smoothness one would feel by using dueler tires. The photo also gives a feeling of safety to the buyer. It illustrates that no matter how fast you may be driving the Bridgestone duller tire will ensure your safety. Third is the picture of a parked vehicle view from a moderate distance. The lighting shows emphasis on the car with Bridgestone dueler tires on it. The idea that the ad is trying to illustrate is tires are making the world go around. On the left side of the ad say, “the ground moves under you effortlessly that you have to wonder is the planet just revolving on its axis or are your tires making it that way?” It is exactly what they are trying to illustrate in the pictures in the right. The way pictures are connected together with the picture of a tire and the order the pictures are, coincide with the quote. In a way they illustrated the quote in the picture. If one looks closely all three pictures puts emphasis on the vehicle with Bridgestone dueler tire; moreover, the world seemed to be moving rather than the vehicle. I believe Bridgestone dueler advertisement used the quote and the pictures to convince the audience of the safety of the tires. The Hummer advertisement has many more logos then the Bridgestone. For example, “2009 Four Wheeler Pickup truck of the year” wins the logos, anybody who is in-to trucks or four wheelers will worship this truck. There information on how the cargo is spacious and how much it can tow is another big I logo, because then anybody can compare that to the truck in its class and figure, why it’s the pickup truck of the year. The advertisement also adds “an optional V8 make H3T ready for anything”, which conveys if you are not satisfied with these number, you can take it to the next level and pick the V8 model which is ready for anything. Bridgestone advertisement; on the other hand, has little maybe no logos, it doesn’t say how long it will last or any statistic or data; however secondary advertisement “get up to $100 Bridgestone visa prepaid card by mail” does have logos which states you will save $100.
Hummer advertisement claims “Best of haul” and Bridgestone advertisement claims “It’s Bridgestone or nothing”. Both climes are supported well and conveyed clearly. Hummer supports their claim by publishing “2009 Four Wheeler Pickup truck of the year”. Four Wheeler is a different well know magazine, they have many consumers who is a fan of all different kinds and brand of four wheelers. They have professional technician whose only purpose is to rate and toy with four wheelers. They determine which truck, will receive, “pickup truck of the year” through the inputs of the consumers and technicians. For a truck to receive “pickup truck of the year” is very prestigious, because they have to compete against many other trucks in its class. “It’s 5-foot bed with 33.5 cubic feet of cargo space, best–in-class approach and departure angels and ability to two up to 5,900 lbs.” It surely conveys the “best of haul”, to strengthen their claim they also adds how big the back of the truck and how much it can tow, which further conveys the trucks capability to haul many heavy things.
Bridgestone advertisement uses a different approach to support its claim. “The ground moves under you so effortlessly that you have to wonder: is the planet just revolving on its axis or are your tires making it spin that way?” They wanted the audience to feel like, by getting there tire they will be on the top of the world. It conveyed the security of getting dueler tiers. They want the audience to feel invincible. They took the extra step and offered saving by designating little secondary advertisement for their credit card. It says that if consumer gets the Dueler tire they will receive $100 prepaid card by mail. This will get them more business in return.
Both Bridgestone advertisement and Hummer advertisement touch similar warrants, which is looking for things in auto-industry. Bridgestone advertisement is published for people who are in need of tires or who will soon need to change their tires. The audience can also be people who want to save money by getting Dueler tires. Hummer wanted their audience to be adventurers. Hummer H3T is pickup truck of the year; this is for consumers who are in need of lots of hauling on day to day bases. This truck can be for fun and serious business, and I think that’s the kind of audience the advertisement is for. Both of the advertisement was published on to popular science, the consumers that reads or buy this magazines are mostly science and technology fans. These audiences usually have good savings and wealth to get cars. The advertisement was published on August and September issues; maybe they wanted people to consider buying hammer during Christmas or the holydays. At end of the year lot of people realized they need to change tires, and these are audience Bridgestone want to touch upon.
While studying both advertisements, I noticed several things lacking from both ads that could’ve enhanced the ethos, pathos, logos, claim, supports and warrants.
For example, in the Bridgestone advertisement, there in an enormous amount of area that is blank. This area could’ve been used to vastly enhance the pathos and logos of the advertisement. One idea I had for this space was a light blue globe turned on its axis to accentuate how Bridgestone tires influence the World. This idea is already present in the advertisement. In the top left corner you’ll find this quote, “The ground moves under you effortlessly that you have to wonder: Is the planet just revolving on its axis or are you tires making it spinning that way?” I also feel that more color could’ve been used. Instead of using small amounts of yellow and black, more red should’ve been used because red it found in the company logo. By using the red or any bright color they can get many different audience attentions. They could have also established additional warrant.
The Hummer H3T advertisement is the more visually stimulating of the two. However, there are a couple of changes or additions I would’ve made to enhance it. First, there are no people present. I would add possibly a family of 4 or more to show the full capability of the Hummer H3T. If there was a family present it would show that the truck is not only for one man adventures.
According to Joseph A. Devito one of the way to persuade an audience is foot-in-the-door technique. It’s a technique were request something small that audience easily agrees to and then one makes the real request. I think hummer and Bridgestone used foot-in-the-door technique to get there audience to get interested. Analysis on Bridgestone Dueler and Hummer H3T advertisement shows, they both use the persuasion method well. Both of the advertisements use ethos, pathos, logos, claim, supports and warrants, and both of them have similarities and difference.

Work Cited
Bridgestone. 15th October 2009 <http://bridgestonetire.com/> Devito, Joseph. Human Communication: The Basic Course. Boston:Karon Bowers, 2006
Hummer. 15th October 2009 <http://www.hummer.com/>…...

Similar Documents

Free Essay

Palestinian Persuasion

...Palestinian Persuasion Authors utilize a variety of literally techniques to convey feelings and ideas. Edward Said uses many different strategies to represent the Palestinian people throughout his essay “States”. In creating awareness of the Palestinian struggle Said employs numerous distinct techniques and strategies to convey his message and elicit emotion from the reader. Said uses photographs along with his own interpretations throughout the text to convey emotion to the reader in a very vivid way. These pictures display great depth into the emotional connection Said feels towards the Palestinian people along with his compassion of a call to action. The unique way that he displays the pictures along with a personal explanation creates a partnership that together illustrates and teaches the reader about the struggles of Palestine in a way that images cannot do alone. In addition to the an image of a nomadic man sitting on a modern chair in the village of Tel Sheva, Said writes, “He seems unsettled, poised for departure. Now what? Now where? All at once it is out transience and impermanence that our visibility expresses, for we can be seen as figures forced to push on to another house, village, or region. Just as we once were taken from one “habitat” to a new one, we can be moved again.” (543) These powerful words are woven into the image in way that conveys Said’s personal interpretation, which forces the reader to see through the Palestinians eyes. The message......

Words: 830 - Pages: 4

Free Essay

Advertising Persuasion

...Rochell Standish Commercial Analysis (FD) rstandish@ugf.edu Word Count: 1042 words ADVERTISING PERSUASION I viewed an American Society for the Prevention of Cruelty to Animals (ASPCA) commercial which features Sara McLachlan and her song “In the Arms of an Angel”. The commercial urged viewers to donate $18.00 per month to help save the lives of animals and to provide medical care, food, and love to abused, neglected animals. If the viewer were to sign up in the next thirty minutes he or she would receive a photo of an animal, an ASPCA bracelet, and an ASPCA tee-shirt. The commercial opens with music and video of various animals and descriptions of their previous living conditions before their life at ASPCA. The target demographic for the commercial I viewed is middle-class, animal loving females. Sara McLachlan is a famous singer whose mainstream audience is females. She is also an outspoken animal activist, which would make her more relatable to average everyday people who also fight for the rights of animals. The middle-class are targeted because the ASPCA is asking the viewer to agree to a long term financial commitment by donating $18.00 per month, which isn’t a substantial obligation but could create a financial burden to a struggling low income family. The first tactic the commercial employs is emotional audio-visual props to convince viewers to make a contribution to help suffering animals. While video footage transitions from a dog......

Words: 1060 - Pages: 5

Premium Essay

Persuasion

...Persuasion- Mr. Elliot William Elliot, also known as Mr. Elliot throughout Persuasion, is Anne’s cousin and the heir presumptive to the Elliot inheritance. Mr. Elliot was born into riches and that is all that has concerned him his entire life. Albert Einstein once said: “Three great forces rule the world: stupidity, fear and greed.” Some of these traits are relevant in Mr. Elliot’s personality and are shown via his arrogance, as can be seen through his interactions with other characters (in particular with Anne), to remain the primary heir to the Elliot fortune, and his desire to sell Kellynch Hall. Mr. Elliot’s moral character is deficient because of the mask he wears in front of the people he is supposed to care for the most. Mr. Elliot is not much of a family man, and when money or social status are involved, he becomes a different person without any (true) morals. Looking back into the recent Elliot family history, several things occurred: first, Mr. Elliot was supposed to marry Elizabeth, but before he did so, Mr. Elliot chose a woman who, even though of “inferior birth”, had more money to her name than Elizabeth. Mr. Elliot then had a falling out with the family after his relationship failed to end in a marriage to Elizabeth. The family had also discovered that he had "spoken most disrespectfully of them," which they could not forgive. After his first wife had passes away, he tried to resume his relationship with Elizabeth, but she would not......

Words: 614 - Pages: 3

Free Essay

Persuasion

...For any idea, effective negotiation and selling is necessary in order to persuade your target audience. Through means of systematic persuasion the communicator will appeal to reason and logic to help change attitudes, or they may appeal to emotion and habit by means of heuristic persuasion to change beliefs. Every communicator aims to gain different and desired results. For example, sales people, politicians, and leaders in other areas all have different goals and audiences, but use persuasion to their benefit. Cult leaders and other extremists in history have used persuasion to immerse followings and gain social loyalty. Over time they have evolved with different religious, political, and revolutionary motives. A cult by definition is a small religious group that is not part of a larger and more accepted religion and that has beliefs regarded by many people as extreme or dangerous. They are typically characterized by their distinct beliefs and rituals related to devotion to a god or person, are isolated from their surrounding “evil culture,” and have a charismatic leader (Myers, 252). These charismatic leaders of will use persuasion to influence the intentions, attitudes, beliefs, behaviors, and motivations of different individuals (Thoms and Walden, 2007). Vulnerability in the larger community is the main reason individuals find consolation in cults (Richard, 2010). Feelings of inferiority, ignorance, social threat, and other such factors influence an individual’s......

Words: 1225 - Pages: 5

Premium Essay

The Dependence of Persuasion and Leadership in Communication

...MGMT535 Mod 9 – Final Capstone Report The Dependence of Persuasion and Leadership in Communication Michael Mangan Embry Riddle Aeronautical University 3/7/2012 Abstract This Research paper will describe the dependence of theories of persuasion and leadership in the context of successful communication. The three main points of this paper will be an explanation of the theory of persuasion thru a variety of perspectives from resources in the journal community, aspects of the theory of leadership in communication, and then how the two are interdependent upon each other. The outcome of this paper will leave the trainer well informed with an extensive understanding that many theories of communication are separate entities is some aspects but also interdependent on each other to be effectively applied in real world experiences and when instructing communication practices to any audience. Intro In all communication instruction many different professionals have compiled theories that would best organize and apply ways to best communicate to a variety of audiences and situations. Many of these scholars take separate routes when their research shows them a new impact of a strategy that would best suite the application of the new theory they have developed. There are many different theories of communication and all are well derived from the different situations and applications. What many researchers don’t do is to step back and look at the big picture with all......

Words: 1984 - Pages: 8

Free Essay

Persuasion

...Persuasion: Who, What, and to Whom Even though people can just say no to the individual or to a group, the communicator influences the audience because people may be persuaded by the message. “The communicator’s goal is to change your mind, and most people are easily influenced” (Rhoads, 1997). Social psychology helps us to identify different aspects of ourselves, and the environment in which we live and work. It gives us insight as to why people judge others, and how the power of persuasion affects an individual, group, or a nation. An effective persuader possesses both positive and desirable traits. “One of these traits is to portray believable knowledge” (Feenstra, 2011).If the communicator appears as if they know, what they are talking about they will be far more likely to persuade the audience. In addition, when the communicator speaks in an authoritative manner opposed to a hesitant, unsure manner they are typically much more persuasive. It is important that the audience see the communicator as being trustworthy this plays an important role in persuasive communication. When a person is seen as always being honest, it makes them much more credible then a person who is known to lie or avoid telling the truth. Credibility is important to persuasion as it is associated with an individual’s character. The most important factor in persuading others is character. Moreover, an effective persuader builds a connection before giving the actual persuasive message...

Words: 1286 - Pages: 6

Free Essay

Persuasion

...Brianna Cairo Social Psychology Paper#2 Persuasion 3/10/12 Persuasion It is interesting how much the media influences us everyday. Everyday we are bombarded with pictures, logos and ads to try and get us to buy things from these companies. These ads are made to make us want things, to make us think we need them or cannot live with out them. What lengths do these companies go to in order to get us to buy their product? I was watching television at home and a certain commercial stood out to me. This was a commercial about an Audi (car) it interested me right away since the commercial was about the terrible snowstorm we had last year and showed pictures that were on the news. I saw this commercial on April 11, 2011, it was about the Audi A4 but as I was watching the commercial I noticed it was not the Audi A4 in the commercial at all. It was a different car. The advertiser for this ad is trying to appeal to all age groups, but I can also tell that this ad is meant to lure you in by talking about our previous snowstorm. The commercial shows the Audi driving right out of the snow when as you know the snow had to have been 10+ inches from our storm. When showing that this car can drive out of the snow it was also showing all of the other cars on the road that could not drive out of the snow. They were stuck. When an advertiser shows you a commercial like this they are trying to accomplish a big thing, that their item is better then everyone else’s. They are......

Words: 799 - Pages: 4

Premium Essay

Persuasion

...Persuasion in Advertising Everyday people are subjected to numerous advertisements, all of which are trying to appeal to buyers. There are various tactics used in these advertisements to “win” over the consumer, and convince him/her to make the decision to purchase the product. The six universal principles in advertising are: (1) authority, meaning authority figures hold an influence factor; (2) likeability, meaning that people are influenced by their opinion on you; (3) commitment and consistency, which provides trust; (4) reciprocity, the sense that someone will give to you, if you give first; (5) social proof, if the product is socially accepted or not; and (6) scarcity, creating a demand with a statement similar to “limited supply…” of the product (Cialdini). After reviewing these key principles, we are able to associate them with advertisements we encounter every day, for example, an online insurance company, Esurance, has a commercial that utilizes each of the six principles. This advertisement reflects authority by utilizing a well-known brand name, Allstate. “An established brand name is so valuable that only about 5 percent of the sixteen thousand or so new products introduced in America bear all-new brand names (Bryson 432).” Allstate is a very well-known and established company. By reinforcing that Esurance is “now backed by Allstate”, provides a sense of authority, along with trustworthiness. Trusting a company comes along with liking the company as well. The...

Words: 713 - Pages: 3

Premium Essay

Persuasion

...2011: HUSTLE year of the hustle YOUR WAY TO THE TOP BY RAMIT SETHI Psychology of Persuasion Live Webinar with BJ Fogg, Phd Transcript ...................................................... PERSUASION WEBINAR TRANSCRIPT ...................................................... 2 2011: HUSTLE year of the hustle PSYCHOLOGY OF PERSUASION Ramit Sethi: Everybody, welcome! This is Ramit Sethi here from I Will Teach You to Be Rich and Earn 1k. We are going to get started in about 25 seconds, I’m here with BJ Fogg, just give us couple seconds to finalize our tech, and then we’ll get started. So, BJ, welcome ethically, greasing the persuasion process, so that when we met someone he would know exactly what to say. BJ Fogg: Thank you. Ramit Sethi: I’m thrilled to have you here tonight. Okay, everybody! Welcome to the webcast. This is Ramit Sethi from I Will Teach You to Be Rich and BJ Fogg: Thank you, I’ve been looking forward to Earn 1k, I’m thrilled to have one of my professors, this. one of my mentors online with me, Dr. BJ Fogg, and I want to introduce him to you. BJ Fogg is a Ramit Sethi: Alright, now before we get started, Stanford Psychologist and Director of the Stanford let me just mention a couple ways that you can Persuasive Technology Lab. He is the father of the connect with BJ Fogg. BJ Fogg is on Twitter at field of Captology, also known as Computers as BJFogg. He also has a website: www.BJFogg.com Persuasive Technologies, which show how......

Words: 12543 - Pages: 51

Premium Essay

Passage Analysis Techniques of Persuasion

...one-off or biased, or otherwise faulty. It can still be conceived that astrology is not true. There is no consensus in the argument. It is simply a study that is not supported with additional information such as sample size, bias reduction, etc. → This argument is however, cogent because the premises are considered reasonably true, the astrologers do make the analysis and this study part is the result of one study. The arguments also do support the conclusion. Argument 5 The “psychologist” argument asserts that astrology should be considered true because some psychologists are using it to diagnose and treat their patients. → The argument is inductive because given that the premises are true, without further support, it remains possible that the conclusion be false. It is entirely possible that these individuals had psychological issues and simply believing in astrology made them think they were feeling better → This is however also a cogent argument because the reasons validate the conclusion. It is a valid argument for defending astrology. → A stronger argument would have added perhaps analysis of what types of psychological disorders, weather other treatment was continued simultaneously, or even a premise acknowledging studies that show perhaps astrology does not effect treatment....

Words: 1234 - Pages: 5

Premium Essay

Persuasion

...Eric Nkanda PR 222 - Persuasion BAPRM 42648 Media use and the term “PR” We frequently hear people refer to public relations but the practice of public relations is not well understood. The media may be in part to blame for the public’s lack of understanding because they tend to use the term “public relations” inaccurately and focus on some types PR practice while ignoring others. It is important to consider the uses of public relations and its professionals because they shape people’s perceptions of what PR is, when it is used, what PR professionals do, etc. Media portrayals of public relations comparing them with reality are negative (for instance they relate PR with lying) and quite limited. They fail to capture the full range of PR activities and focus mainly on publicity functions. The media often label communications and action as “mere PR” when they really are not what PR professionals would consider public relations. Overall, the media’s use of the term “PR” seems filled with negative connotations. So what do we really understand about public relations? The metaphor of the “marketplace of ideas” is often used to describe the process. Public relations is a way for people to be involved in the marketplace of ideas. It allows them to share and to understand ideas before making a choice (Heath 2005). People need to have their ideas heard so public relations is a means of making those ideas audible. Just as in law, all defendants have the right to a lawyer;...

Words: 472 - Pages: 2

Free Essay

Persuasion

...Persuasion ‘’You can't persuade your listeners if you don't know much about them. Knowing your listeners helps you to shape your message in a way that's most likely to gain their acceptance. That's all the more important when your goal is to persuade, and not simply to inform, your audience. Persuasive speaking aims to convince people to take some form of action. To achieve that goal, you must get your listeners to change their attitudes and beliefs. Or you must reinforce the attitudes and beliefs they already hold. That means you must have a thorough knowledge of your audience before you prepare your presentation’’. When I know that my job is good and I need a raise I have to persuade my manager to give me a raise but I must do it in appropiate way which means I need to communicate with him/her. I know that I will have to to tell them that I need a raise because of the cost of living or my I am working many hours and I have been at this job for 7 years and I have had only 4 raises. So I have not had a evaluation in over 2 years. ‘’Effective peer-to-peer communication can go a long way toward helping to establish mutually respectful relationships that can not only improve employee satisfaction, but that can boost productivity as well. building strong, respectful communications with peers in the workplace they're one step closer to making it happen. Taking personal responsibility for effective communication means being open-minded and willing to change behavior and......

Words: 444 - Pages: 2

Premium Essay

Persuasion

...newspapers and moves affected the psychological outlook of individuals and therefore their ability to effectively participate in a democratic society. · He outlined the notion of stereotypes, which described the predominant method through which all individuals perceived the world. o Individual’s sense of reality is mediated by their expectations of reality and these expectations are formed through their exposure to the media. o Problem: if there existed some barrier between the public and the event, then this barrier could create a pseudo environment that could be effectively managed by those with specific interests in mind. § He foreshadowed dangers posed by media propaganda · Postwar Communication Research as source of persuasion studies (39-41) · After the war they found it was difficult to persuade audiences through the use of mass media. · New scholars wanted to explore specific conditions under which media messages might be influential. · two-step flow of communication · Social learning theory (lecture & book) o Vicarious learning: other people can be behavioral models o “Others” can be characters I fictional stories presented by media · Environment and personal characteristics account for social learning o http://www.youtube.com/watch?v=zerCK0lRjp8 o Saved video on bobo doll studies · cultivation theory (lecture & book) · For people who watch a lot of TV, the real world starts to resemble the......

Words: 5179 - Pages: 21

Premium Essay

Persuasion

...WHAT IS PERSUASION? A form of influence. Process of guiding people toward the adoption of a behavior, belief, or attitude that the persuader prefers. To be an effective persuader, you cannot tell others what to do, you must engage them in a dialog about the situation or problem and collaborate agree on how to approach or solve it. In doing so, employees and teammates cooperate with an effective persuader because they want to, not because they have to. WHY PERSUASION IS IMPORTANT? To be an effective manager, you must be an able persuader. Employees today show little intolerance for unquestioned authority. More and more companies are adapting a participative work style where employees at all levels are involved in formulating strategy, discussing business needs, making bottom-line decisions, and implementing workplace changes. Persuasion is a necessary skill also because in today’s business world, there is an increasing amount of work being done by teams and virtual employees. In a team-based or team-supported workplace, seldom does a higher authority mandate decisions. Work is divided and overseen by selfmanaging team rather than a higher level mgr. you work with ur peers, not subordinates, persuasion is the only alternative. OVERVIEW OF THEORIES OF PERSUASION Some of the skills and technqiues of persuasion are rooted in research in traditional and cognitive psychology. 1950s, psychologist Leon Festinger coined the term cognitive......

Words: 1692 - Pages: 7

Free Essay

Persuasion

...Persuasion, Manipulation and Seduction Mirna Estela Henriquez Ashford University Cornell Horn COM/323 April 30, 2012 Seduction, manipulation, and persuasion, they are three of many techniques that people use to control, run, or deceive with. The wonder of how simply words can change the course of ones thoughts. The wording, the movement, the body language, even a simple glance is what each of these are made up of. Through communication these "techniques" are brought out, a conversation, reveals the person, where he she stands, in language, mind, and deception. Persuasion, the technique where attitude and behavior, influences someone by the simple act of speaking. Persuasion sets a simple conversation past just talking back and forth, it changes the mind set, by differentiating behavior, it like thinking of one thing than by the conversation of one person it all changes. It is all very simple, it is the simple thematic of communication applications, the message, the sender, the reviser, and the feedback, only in persuasion, and the feedback is the thought that is changed or stayed the same. It all maters in how good or bad the person, receives or gives the massage. Persuasion is always set as and act that is controlled by the knowledge of the mind, how well you can counter and how fast u can answer back. In most cases of persuasion the receivers is already well aware of what he or she will be told, or in what he/she is mind......

Words: 745 - Pages: 3