Premium Essay

Pattie Foods Ltd

In: Business and Management

Submitted By noxulula
Words 1703
Pages 7

How would you define the industry to be analysed?

Under the frozen food industry it would be considered broad for it is not limited to just one style of food type the provide:-
1 Savoury
2 Dessert
3 Fruit
4 Halal

Is it Global?

Partially. Whilst the majority over 98% over sales are within Australian which would define it as narrow on a global scale, it does export to USA but has had limited success with 1% of sales resulting from the USA. It has developed Halal products with the explicit intention of exporting into Asia and therefore the intention of becoming a global and broad company.
PFL is an Australian company founded in Australia in 1966 and continuing with headquarters and production facilities in Bairnsdale Victoria. It is also listed on the ASX.

Industry value chain
Develops and produces its products in Bairnsdale Victoria.
Does not directly sell to the end user the consumer.
To the company it has to end users:
1. The retailer ie the shopmarket (PFL defines this as In-House or where products are bought by retailers for home consumption)
2. Food service outlets ie sporting venues or cafes (PFL defines this as Out-of-home or where the products are bought for immediate consumption)

Product design → production → distribution → Merchandising advertising retailing shops & sports venues → consumer

Industry segmentation
The industry is the frozen food.
Frozen savoury meat pies etc well known branded products
Desserts fruit pies waffles etc
Fruit products whole fruits
Fruit products fruit smoothies
Providing products for user at home
Providing products for user to consume out and about

Life cycle
Whilst PFL is defying normal standards of this life cycle of in that growth rates are considered to be at normal rates.
PFL is defying this by improved trading…...

Similar Documents

Premium Essay

Pran Foods Ltd.

...not only Bangladesh, but also all over the world. PRAN produces some foods and beverages products in a different level of customer satisfaction as well as maintaining customer purchasing power. But sometimes PRAN faces some threat from some companies’ substitutes’ products and they maintain some criteria to face that competition. Now we discuss about the threats between another company’s substitutes products and PRAN foods and beverages Ltd. Products: Product of PRAN foods and Beverages Ltd. Product of others company Others company name Threat Status Frooto (PRAN Mango Juice) 1) Starship Juice 2) Danish Juice 3) Shezan Juice 1) Abul Khair Group 2) Partex Group 3) Sajeeb Corporation Low (Because PRAN captured Packed Mango Juice marked all over the Bangladesh) PRAN up (Cola) 1) Coca cola 2) Pepsi 3) Mojo 1) Abdul Monem Ltd. 2) Transcom Beverages Ltd. 3) Akij Foods and Beverages Ltd. Very High (Because another better performing and well known cola company here in Bangladesh ) PRAN Milk Powder (Milk Powder) 1) Dano 2) Diploma 3) Fresh 1) Arla Foods Ltd. 2) New Zealand Dairy Ltd. 3) Meghna Group of Industries Ltd. High (Because PRAN Milk Powder is new. But another companies popular milk powder brand exist in previous) PRAN Hot Tomato Sauce (Tomato Sauce) 1) Meridian Tomato Sauce 2) Ruchi Hot Tomato Sauce 3) BD Tomato Sauce 1) Meridian Foods Ltd. 2) Square Foods Ltd. 3) BD Foods Ltd. Low (Because PRAN Tomato Sauce is a leading sauce product in......

Words: 256 - Pages: 2

Premium Essay

K&N's Food Pvt Ltd

... K & N’s Foods Private Limited | March 12 2012 | Strategic Business Plan | Zubash Jawed080612BBA-8A | PREFACE INTRODUCTION STRATEGIC MANAGEMENT PROCESS Strategic management of an organization entails three ongoing processes: Analysis, Decision and Actions. In Analysis, the strategic goals (vision, mission and goals) along with internal and external environmental of the organization are analyzed. In decisions, the managers must take two important decisions regarding which industries to compete in and how to compete in the selected industry? And finally some actions should be taken because decisions are of little use unless they are acted on. At the heart of strategic management is a very important question: “How and why do some organizations outperform others?” So the managers have a challenge to decide on strategies that provide advantages that can be sustained over time. Mr. Robert Lamb defines strategic management as: an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment. IMPORTANCE...

Words: 6693 - Pages: 27

Premium Essay

Retil Ltd

...Retil Ltd. Retil Ltd. is considering purchasing a machine for $350,000. Retil Ltd. estimates it can save $58,000 per year for the next seven years due to increased efficiency resulting from using this machine. In addition, the machine is capable of producing a new product. Retil Ltd. estimates the operating income from this new product will be $11,000 per year for the next seven years. At the end of seven years, Retil Ltd. estimates the machine can be sold for $50,000. However, the machine will require major maintenance at the end of four years, which is estimated to cost $12,600. The machine has a useful life of 12 years and Retil Ltd. intends on depreciating the machine using the straight-line method. The machine is eligible for a CCA tax deduction at 30%. Retil Ltd.’s minimum desired after tax rate of return is 14%. Since Retil Ltd. is not a CCPC, Retil Ltd. is subject to a 40% tax rate. Required: 1. Should Retil Ltd. purchase the machine? Present value of cash flows A B A x B Description Year Pre-tax Amount Post-Tax Amount Pos- Tax Discount Rate Present Value Factor Present Value Outflow or Inflow [pic] Non-recurring Cash Flows: Tax Shield: Cdt x (1 + 0.5k) - Sn x dt d + k (1 + k) (1 + k)n d + k = ......

Words: 389 - Pages: 2

Premium Essay

Deluxe Foods Ltd.

...EXECUTIVE SUMMARY Deluxe Foods Ltd. (subsidiary of a large US based consumer packaged-food company with annual global sales of more than $2.8 Million) is currently in a pivotal growth and expansion stage of their business cycle. The company has to decide on whether to create a separate marketing plan for one of their corresponding territories (Quebec) or focus on a global strategy for the entire firm. As Quebec and Ontario account for 69% of the total sales (in the amount of $450 Million) for this Canadian subsidiary, it is imperative to develop and customize a marketing campaign for this market. Currently, the Ontario division is functioning adequately (having a central distribution centre in Toronto helps), yet there is opportunity to grow market share in Quebec. This is due to the following factors: * 80% of the market is French speaking * Quebec’s per capita consumption is above the national average * Previous research projects suggest to separate and differentiate the brand from competition * Revise and customize the advertisement plan in the French language * Collaborate with the independent shops Creating an effective marketing plan includes: 1. Set Objectives- Grow the Quebec market share by 10% annually 2. Select Target Market- Sell products in independent mom and pop shops by conducting market research and analysis (SWOT), pricing strategy, promotional campaign 3. Develop Marketing Mix- Price...

Words: 3361 - Pages: 14

Premium Essay

Abc Ltd

...Executive summary This report identifies and analyses the management challenges outlined in the case study of Service Adhesives Ltd. The research draws attention to how Service Adhesives traditional corporate structure, outdated strategies and failure to implement qualitative initiatives leant to their reclining competitive advantage in their industry and the slowdown of their profit margins. The report finds that Service Adhesives prospects in their current operations are limited but with their renewed commitment to effect radical improvements to their organisation then operational excellence is attainable. It is recommended that Service Adhesives revisits the qualitative initiative of total quality management (TQM) as this method encompasses everyone and every function of the organisation. It uses holistic approach to long term success that views continuous improvement as a process and aims to transform the organisation through progressive changes Table of Contents 1. Introduction......................................................................................................................3 1.1 Background of Service Adhesives..........................................................................3 1.2 Background of operations management..................................................................3 2. Orientation.......................................................................................................................4 2.1 Literature......

Words: 2668 - Pages: 11

Premium Essay

Burger King Beef Pattie Recall

...Burger King Beef Pattie Recall Have you ever wondered what exactly goes into your Burger King burgers? Burger King consumers in Britain and Ireland got informed first hand that equine off-cuts had permeated Burger King’s beef patties and the news of Burger Kings equine meat slip up hit the news in late January 2013. The Burger King Corporation apologizes to its consumers that they have not been able to provide 100 percent beef patties after testing suggested that the patties contained a mixture of beef and equine offcuts. The fast food chain, who had been denying this issue for weeks, has more than 500 UK outlets, and had earlier given a series of ‘absolute assurances’ that its products were not involved (Daily Mail). With the equine meat permeating the beef market it has raised food security questions, even though the Ireland Food and Safety Authority does not view this as a food safety issue and neither does Burger King, but Burger King has stated that it may mean that some of their products will be temporarily unavailable. Burger King’s consumers have started to speculate if Burger King doesn’t care about its consumers and instead is only interested in securing a profit. This issue threatens to destroy the trust of Burger King and its consumers. It also raises serious questions about whether the food company has any good idea about what goes into its products. It has been questioned if Burger King had orchestrated a series of cover ups that would link them to the......

Words: 1452 - Pages: 6

Premium Essay

Rochem Ltd

...Rochem Ltd This case examines an equipment purchase decision as faced by a small food preservatives manufacturing company. The text is a description of a meeting between four managers concerned with the decision and presents their evidence to the management committee together with their personal views as to which of two alternative machines ought to be bought. No conclusion is reached in the case. Some notes on the Rochem Ltd case exercise The equipment purchase decision in general It is unusual for facilities to be chosen on one criterion only. For example, if a piece of equipment is needed immediately and only one model or make is available without considerable delivery delays, then the criterion of availability has predominated. Normally, however, in addition to availability there are two other groups of criteria which are used: technical and financial. Technical criteria The most obvious technical criterion is capability that is, can the equipment do the job required of it? Certainly this criterion can be used as an initial screening test to eliminate obviously unsuitable equipment, but often there will be several which ostensibly meet the criterion. It may be that the capability requirements are difficult to define or predict, or that none of the alternative machines completely fulfils the requirements. As well as absolute capability, variation in capability can be important, variation both in the sense of reliability, and the process variability in......

Words: 1306 - Pages: 6

Premium Essay

To What Extent Has the Authentic Food Company Ltd Products Been Most Important to the Marketing Mix?

...To what extent has the authentic food company ltd products been most important to the marketing mix? Definition Marketing mix is the combination of four major tools for marketing these include: Price, Product, Promotion and Place. Introduction Most businesses would say that the product is the most important factor of marketing and it should be the 5 P’s where product is at the centre and price, promotion, place and people are around it. Main Part Product is an article or substance that is designed for retail. Price is the amount of money expected to pay for something. Promotion is activities that support a cause, aim or venture. Place is a particular point place or location in a particular space.This company has used quality as its unique selling point to help it grow and do well in the frozen food section. This product would appeal to certain types of people whether it is large families, people who aren’t able to afford fresh foods or people who aren’t able to cook. However if Lak and Kamil are planning to expand the business the prices may have to become the most important P or the marketing mix. Recently due to the companies falling profit margins it would affect the marketing mix. Due to the status of the company they would have to take into considerations about the quality of the product when making decisions in the mix, because if they lose the quality due to price they might lose customers which in turn would mean that the demand would decrease which leads to...

Words: 500 - Pages: 2

Free Essay

Angels Ltd

...Introduction Sam Goodwin works for Angels Ltd., a successful venture capital firm for over fifteen years. Sam Goodwin and the other investors are too busy to thoroughly analyze the proposals that come in; therefore they created a screening agent position to help narrow requests down to those that fit best to their requirements. Sam Goodwin currently has three proposals he thinks may have great potential. Through this case study I will use the SWOT analysis to help Mr. Goodwin determine which proposal is best for Angels Ltd. Forever Fresh Milk SWOT Analysis The first proposal is Forever Fresh Milk a not so very new product, but focused mainly on the changes in the packaging. The strengths to this idea are that humans have been drinking milk for centuries. Milk is also one of the items most purchased in grocery stores. The advantage of Forever Fresh Milk comes from its packaging. Forever Fresh Milk comes in aseptic packaging that allows the milk to be stored for months and only until opened does the milk need to be refrigerated. Furthermore, the weaknesses to Forever Fresh Milk it has been available only three years. Its limitation on distribution and focus has mainly been in areas in the U.S. where consumers may still have difficulty getting to a supermarket on a regular basis. The opportunities that Forever Fresh Milk may offer is that it is largely promoted as an emergency supply to keep in hand in case of bad weather. Forever Fresh Milk feels that with......

Words: 1610 - Pages: 7

Premium Essay

Walker- Winkle Mills, Ltd

...Walker- Winkle Mills, Ltd 1. Summary: Walker-Winkle Mills, Ltd (WWM) is a Canadian company that product line includes such items cake mixes, pudding, pie filling, pancakes, prepared foods, and frozen dinner. Because of the poor performance of some of the company’s product in the Quebec’s market. Valerie Boudreau, the marketing manager of the company, is being urged to approve the creation of a separate marketing plan for Quebec. 2. Evaluate Walker- Winkle Mills, Ltd.’s present strategy Valerie Boudreau is marketing manager of WWM, which deals with pre-packaged foods. It has several of product lines and has successfully introduced at least six new products every year in the last five years. WWM is popular in its high-quality products and has a good brand image in the market. Boudreau followed good strategy so that the company’s market share has increased steadily every year. She also efficiently coordinates all phases of the food business and WWM has successfully introduced at least six new product every year in the last five years. Boudreau conducts a regular meeting with her product managers it is easy to identify, if any, changes in the market and can know what problems need to solve. Each manager has the freedom to make suggestions and even to suggest major changes which enable Boudreau address what is going on with WWM. Valerie Boudreau focused on increasing company product’s line without any fail. But from the past two years, total sales in Quebec market began......

Words: 469 - Pages: 2

Free Essay

Nupath Foods Ltd.

...Nupath Foods Ltd. Problem Statement 2/2 The main problem of the case is based on the communication between James Ornath and his promoted employee Denise Roberge and their perceptions[OU1] toward that promotion. Unhappy with her new job offer, she fails in discussing it with him leading a greater misunderstanding since he believes this is a great opportunity. Their different perceptions lead to other problem such as gender stereotyping, and projection[OU2] . Causes of the problem 2.5/4 The problem with their different perceptions on this new promotion is in part caused by Denise Roberge’s past experience with her previous employer who had “made it quite clear that women “couldn’t take the heat” in marketing management and tended to place women in technical-support positions after a brief term in lower brand-management jobs.”[1] Because Denise Roberge has only been at the company for 2 years and she is one of the only women, she jumps to conclusions and assumes this is what her new employer is doing. She doubts her employer’s benevolence and integrity. She doesn’t think that he cares much about her or her career (benevolence), or finds his principles and values acceptable (gender-stereotyping).[2] [OU3] Her POS (perceived organizational support) is very poor, and falsely based on her previous experiences. On the other hand, James Ornath is using projection [OU4] in his perception of this new job. He assumes that because it was good for him, and he was grateful for......

Words: 914 - Pages: 4

Free Essay

Windcather Ltd

...Case Study: WINDCATCHER LTD John Jeffries recently left the army after more than 20 years in the service. He had decided that at 45 years of age it was time to start a second career. Throughout most of his life John had a passion for sailing and had competed successfully in many offshore yacht races. He felt that because of his expertise and interest in sailing and the fact that over the years he had cultivated many friends and contacts in the sailing world, he would be wise to invest his money and energies in this area of business. After many months of searching for a suitable business, last October John and his wife agreed to purchase all of the shares of Windcatcher Ltd for £500,000 at the 31 December. The business was involved in the manufacture of sails on an individual ‘made to measure’ basis for boats ranging in size from one-man dinghies to ocean-going yachts. Most of the customers were private individuals, though about 10% of orders each year were placed by small boat-builders. Windcatcher also undertook some repair work to damaged sails. The business was established in 1970 by Arthur Davies and was managed by him until his sudden death in August. Over that period he had shown a strong interest in the technical side of the business and Windcatcher enjoyed a good reputation for the quality of the products. However, he had had little interest in financial matters and maintained only rudimentary management accounting records. Demand for Windcatcher’s......

Words: 1109 - Pages: 5

Free Essay

Lessee Ltd.

...Background Lessee Ltd., a British company operating under IFRS, leased equipment from Lessor Inc. for a period of three years. Lease payments of $100,000 are paid annually by Lessee Ltd., as well as $2,000 of other expenses including insurance, taxes and maintenance. The lessee’s incremental borrowing rate is listed at 11%, and the lessor’s implicit rate is calculated at 10%. The equipment reverts back to the lessor at the termination of the lease. The equipment has a 4-year useful life and a fair value of $265,000. Additionally, the guaranteed residual value of the equipment is $20,000 and the expected salvage value is $2,000. Issue #1: How should Lessee Ltd.’s Lease Be Classified? International Accounting Standard 17.10 states five examples of situations that “individually or in combination would normally lead to a lease being classified as a finance lease.” Two of the statements are relevant in classifying the lease as a finance lease. IAS 17.10.c says that the lease term must be for the “major part of the economic life of the asset.” Since the lease term is three years and the useful life of the equipment is four years, the lease term is 75% of the useful life of the asset which would constitute as a “major part” of the economic life of the equipment. Additionally, per IAS 17.10.d “at the inception of the lease the present value of the minimum lease payments [should] amount to at least substantially all of the fair value of the leased asset.” The present value of...

Words: 1331 - Pages: 6

Premium Essay

Lessee Ltd.

...Facts Lessee Ltd, a British company has leased equipment from Lessor Ltd, as of January 1, 2007 for three years. On expiration the equipment reverts to Lessor Ltd. Annual expenses include a lease payment of $100,000 and other expenses of $2,000 with no expenses incurred by Lessor Ltd. The remaining useful life of the equipment is 4 years. At the time, the equipment had a Fair Market Value (FMV) of $265,000. Lessee Ltd guaranteed a residual value of $20,000 by the end of the lease term. The salvage value of the equipment was estimated as $2000 at the end of the economic life. The lessor’s implicit rate was calculated at 10% with the Present Value (PV) of the residual at $15,026 and lease payments at $248,690. The lessee’s incremental borrowing rate is 11% with the PV of the residual at $14,624 and lease payments at $244,370. Issue Is the lease an operating lease as analyzed and interpreted by the junior accountant or is it a finance lease along with other calculations as determined by the senior accountant? Would the answer differ if Lessee Ltd were to adapt U.S GAAP accounting policies as opposed to IFRS? Rule The IFRS standards are known by the name International Accounting Standards (IAS). The IAS 17 helps distinguishes between lease transactions. It states, “A lease is classified as a finance lease if it transfers substantially all the risks and rewards incidental to ownership. A lease is classified as an operating lease if it does not transfer substantially all the...

Words: 1137 - Pages: 5

Premium Essay

Patties Foods Ltd Analysis the industry (refer to Module 2). How would you define the industry to be analysed? Is it global? Is the organisation Australian or based overseas? Can you make any inferences about the industry value chain from the Text? What industry key product and services segments are mentioned? Are you able to identify the stage of the industry life cycle from the facts given? Patties Foods Ltd is in the frozen food industry. It is an Australian organisation. Industry segments: frozen savoury – meat pies, sausage rolls, cheese and spinach rolls, pasties, quiches dessert – fruit pies, waffles, crumbles, crepes fruit products – frozen whole fruits, processed fruit products retailers – in-home foodservice outlets – out-of-home exports – less than 1%, US and Asia Frozen food sales increased during the recession as most consumers chose eating at home over dining outside due to reduced household budgets. In addition, most consumers feel frozen foods help in cutting expenses as wastage is less and trips to the supermarket are reduced. Frozen foods are also easy to prepare. The frozen food industry is best described as being in the maturity and moving into shake-out. Characteristics of maturity: Characteristics of shake-out: PFL has grown through acquisition and became a mojor supplier and marketer of frozen savoury, dessert and fruit products. Remain competitive in a very competitive’s strategy is focus on efficiency, cost control and market......

Words: 270 - Pages: 2